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5. Marketing Tools: Traditional Techniques with a Twist.

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Presentation on theme: "5. Marketing Tools: Traditional Techniques with a Twist."— Presentation transcript:

1 5. Marketing Tools: Traditional Techniques with a Twist

2 Information Sources Used in Home Search  Internet is #1 among buyers under age 64  Real estate agent ranks #2 for all buyers. #1 for buyers age 65+  What’s new? Mobile apps  Buyers still use yard signs, open houses, and newspaper advertisements 66

3 Yard Signs  Place sign on property to promote buyer services  Obtain the buyer’s permission The Buyer was represented by … Acquired Through… ABC Realty Represented the buyer of this home. Let us represent you too. Purchased with the assistance of… 66

4 Open Houses >Great opportunity to:  Make contact with buyers  Establish relationships  Demonstrate advantages of representation 67

5 Advertising Media >Consider the following:  What makes an ad stand out to you?  What do other industries do well? >Target ads to various types of people >Rotate regularly to reach wide audience 67

6 Postcards Goal is to extend shelf life and keep you top of mind Readers take six seconds to read postcards 71

7 Print Consider flexible approaches to meet a variety of needs 71

8 Tips for Traditional Techniques  Identify opportunities  Grab attention  Provide value  Combine efforts  Include call to action 72


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