2. Unit I: Economics and Choice (1, 2, 3) Choices, Choices, Choices,...

3. Chapter 1: The Economic Way of Thinking

4. In Economics, there is a Fundamental Problem: SCARCITY: Exists when there are not enough resources to satisfy human wants

5. Choices, Choices Because ALL resources, goods, and services are limited – WE MUST MAKE CHOICES!!!! And think economically.

6. Why Choices? We make choices about how we spend our money, time, and energy so we can fulfill our NEEDS and WANTS. What are NEEDS and WANTS?

7. Wants and Needs, Needs and Wants NEEDS – “stuff” we must have to survive, generally: food, shelter, clothing WANTS – “stuff” we would really like to have (Fancy food, shelter, clothing, big screen TVs, jewelry, conveniences... Also known as LUXURIES

8. VS.

9. A Few Definitions Goods- Physical objects that can be purchased –Food, Clothing, and furniture Services: Work one performs for another for payment –Work of teachers, nurses, doctors, and lawyers.

10. Two Guiding Principles with Scarcity 1. People Have Wants –They are also always changing. Ex. PC 25 years ago. Today is a computer considered a need? 2. Scarcity Affects Everyone –If resources are scarce, then scarcity affects which goods are made and which services are provided

11. Key Question Q. What is the economic way of thinking? A. All human behavior involves choices, and that choices can be analyzed and understood logically.

12. Scarcity Leads to 3 Questions 1. What Will Be Produced –Society has to decide, so a country like U.S. lets producers and consumers decide. –A Good Way? 2. How Will It Be Produced –Mostly based on how skilled the labor force is? Are we skilled? Yes –Question of Efficiency (Lots of machinery, or just human labor)

13. Two Guiding Principles with Scarcity Continued… 3. For Whom Will It Be Produced? – This involves how good and services are distributed to people. 2 schools of thought… – Should people get = amounts of goods? Or should it be based on how much he or she is willing to pay? – Once this is decided, societies develop distribution systems (road, rail, air, truck, train, ship, etc.)

14. Key Question Q. Why does the basic problem of scarcity lead societies to ask the three fundamental economic questions? A. Because every society faces the problem of having too few resources to meet unlimited wants.

15. Production So how do we get all this “stuff” that we have to decide about? Decisions, decisions …

16. PRODUCTION, cont. Production is how much stuff an individual, business, country, even the WORLD makes. But what is “STUFF”? STUFF – Goods and Services. Goods – tangible (you can touch it) products we can buy Services – work that is performed for others

17. Factors of Production So, what do we need to make all of this Stuff?

18. 4 Factors of Production LAND – Natural Resources –Water, natural gas, oil, trees (all the stuff we find on, in, and under the land) LABOR – Physical and Intellectual –Labor is manpower CAPITAL - Tools, Machinery, Factories –The things we use to make things –Human capital is brainpower, ideas, innovation ENTREPRENEURSHIP – Investment $$$ –Investing time, natural resources, labor and capital are all risks associated with production

19. Which Factor of Production?

22. Which Factor of production?

23. THREE parts to the Production Process Factors of Production – what we need to make goods and services Producer – company that makes goods and/or delivers services Consumer – people who buy goods and services (formerly known as “stuff”) Which Came First?

24. Production Process Capital Labor Land Entrepreneurship Production/Manufacturing “Factory” Goods Services Consumers

25. Capital Goods and Consumer Goods Capital Goods: are used to make other goods Consumer Goods: final products that are purchased directly by the consumer

26. CHANGES IN PRODUCTION Specialization – dividing up production so that Goods are produced efficiently. It’s what they do well! Nike makes shoes, not hamburgers Five Guys’ makes cheeseburgers, not shoes!!

27. CHANGES IN PRODUCTION Division of Labor – different people perform different jobs to achieve greater efficiency (assembly line). You do your job, and I will do my Job and we will be more EFFICIENT Legendary Ford Rouge Assembly Plant Smoke Stacks

28. CHANGES IN PRODUCTION Consumption – how much we buy (Consumer Sovereignty) The DELL store is empty because…. Everyone is at the APPLE STORE!!!

29. Section 2: Economic Choice Today: Opportunity Cost

30. Influence of Action If scarcity drives us to choose, but what shapes the choices we make? –Incentives: Benefits offered to encourage people to act in certain ways Grades, Wages, Praise, Recognition in Personal and Public Life Also influenced by Utility –Benefit or satisfaction gained from the use of a product (Gatorade to quench thirst after practice)

31. Everything Costs Something Scenario 1 Think about it…. You have a hot first date with your dream girl or, you can go to the Superbowl with your three best friends and the Lions are playing…at Ford Field. What do you do? You go on the date MAN! What did it cost you? The Superbowl! Scenario 2 Free pizza is given across the street. Is it really free? No, it cost something…Time

32. TRADE-OFFS You can’t have it all (SCARCITY – remember?) so you have to choose how to spend your money, time, and energy. These decisions involve picking one thing over all the other possibilities – a TRADE-OFF!

33. Trade-Offs, cont. Reflect in your Notes: What COULD you have done instead of come to school today? These are all Trade-Offs! Thanks for being here!

34. A special kind of Trade-Off is an OPPORTUNITY COST = The Value of the Next Best Choice (Ex: Sleeping is the opportunity cost of studying for a test)

35. Opportunity Costs This is really IMPORTANT – when you choose to do ONE thing, its value (how much it is worth) is measured by the value of the NEXT BEST CHOICE. –This can be in time, energy, or even MONEY If I buy a pizza… Then I can’t afford the movies… Q: What is the opportunity cost of buying pizza?

36. Cost-Benefit Analysis Immediate or short term satisfaction can lead to missing the long-term benefits.#7 For Example Immediate spending on cheap stuff instead of long-term savings will lead to lower economic prosperity.

37. Costs and Revenues - Chart Marginal Costs – the additional Cost of the NEXT UNIT produced. –Example Gatorade. What satisfied your thirst after practice? 1, 2, 3, –Is it worth cost of one additional Gatorade? Marginal Benefits – Benefit from using one more unit of a good or service

38. Part 3: Comparative Economics

39. Traditional Economies Def: Economic Questions answered by custom Predominately Agricultural Developing or “3 rd World” Developing or “3 rd World” Trade and barter oriented Low GDP & PCI (per capita income = avg. inc.)

40. Command Economies Def: Economic questions answered by the government Very little economic choice No private ownership Communism Old Soviet Union, old Communist China, Cuba and North Korea

41. Karl Marx 19 th century German economist Author of “Communist Manifesto” and “ Das Kapital” –Government should control economy and distribute goods and services to the people Founder of revolutionary socialism and communism

42. Communism Falls Fall of the Berlin Wall in 1989. Collapse of the Soviet Union 1991. Free Market Capitalism (w/ some Mixed Economies) the only show in town.

43. Free Market (Capitalist) Economies Economic questions answered by producers and consumers Limited government involvement Private property rights Wide variety of choices and products U.S., Japan

44. Adam Smith 18 th century Scottish economist Published “The Wealth of Nations” in 1776 Explained the workings of the free market within capitalist economies Invisible hand of the market

45. Adam Smith (cont.) Laissez-faire - Government stays out of business practices “hands off” to let the market place determine production, consumption and distribution. Individual freedom and choice emphasized.

46. Principles of Capitalism Competition – more businesses means lower prices and higher quality products for consumers (US!) to buy. Voluntary Exchange – businesses and consumers MUST be free to buy or sell what and when they want.

47. Principles of Capitalism Private Property – Individuals and businesses MUST be able to get the benefits of owning their OWN property. Government doesn’t control it.

48. Principles of Capitalism Consumer Sovereignty – consumers get to make free choices about what to buy and this helps drive production (Demand drives Supply).

49. Mixed Economy/Socialism Government involvement and ownership and control of property, of decision making, and companies. Government control of business Social “safety net” for people Socialism Common in Europe, Latin America, and Africa

50. John Maynard Keynes The Invisible Hand doesn’t always work. “The long run is a misleading guide to current affairs. In the long run we are all dead.” or... the trouble is people eat in the short run.

51. Keynesian Economics (cont.) Government should intervene in economic emergencies through tax and spending (Fiscal Policy) and changing the money supply (Monetary Policy). This is done to smooth out the business cycle (expansion and recession) and keep inflation low.

52. Chapter 3 Advantages of a Free Enterprise System

53. What is Free-Enterprise? Answer: Same thing as a Capitalist system because anyone is free to start a business or enterprise. Open Opportunity is a freedom in this type of economy because everyone has the ability to enter and compete in a market place of his or her own free choice.

54. Profit in Rocks: The Pet Rock In 1975, Gary Dahl joked that regular pets were too much work. By the end of the year, he sold two tons of Pet Rocks and became a millionaire. Interest began to fade. Dahl decided to get out of the pet rock business, guided by the same market forces that had brought him into the business and made him rich.

55. Modified Free Enterprise Economy Def: Free enterprise economic system with some government involvement Ex: United States Some government involvement is necessary for consumer protection, provisions, regulation of products, etc. Ex. Breaking up monopolies, unfair practices in work place, medicare, welfare, taxes, warning labels for drugs

56. Public Goods Def: Products provided by federal, state, and local governments and consumed by the public People cannot be excluded from the benefits of the product even though – they do not pay for it –and one person’s use of it does not reduce its usefulness to others Ex. Street lighting, national defense

57. Free Riders Person who avoids paying for a good or service but who benefits from that good or service anyway Detroit Fireworks ($300,000) Because people could see the fireworks from many different locations without paying, businesses would be reluctant to pay for it So, typically government pays for it

58. Externalities Def: A side effect of a transaction that affects someone other than the producer or the buyer. A negative externality is a negative effect or cost, for people who were not involved in the original economic activity. Ex. Ford Motor discharges pollution into the Detroit River – people who live by river suffer A positive externality is one that has a positive effect or benefit to people not involved in the original activity. Ex. Neighbors plant beautiful gardens or have great home values. All the surrounding homes benefit.