1. LETTING IT GO! The digital evolution of library outreach Patrick Fulton & Sara Nodine Allen Music Library Music Library Association Conference Florida State University Denver, Colorado 2015

2. IN THE BEGINNING…  Patron requests  Research assistance and information access  Professional development  Created lecture series  Music specific  Outside normal curriculum  Additional expertise from library staff

3. LECTURE SERIES  Sessions multiple times in a week  Evening and morning times to accommodate schedules  Variety of topics  Music research  Professional document creation  Professionalism in the field  Copyright, Fair Use, and Creative Commons  Editing, formatting, and citation management  Repetition of events across semesters  Popular sessions repeated  New content created as needed

4. FUN ADVERTISING

5. LECTURE SERIES CHALLENGES  Time conflicts  Scope of coverage  Audience segmentation  Support and visibility

6. WHY REFERENCE KITS?  Classroom and 24-hour access  Flexible format via Creative Commons  Hands off for staff  Broader audience  Complete units  Broad application of interdisciplinary topics

7. PHASE I: KIT CREATION & PUBLICATION

8. SAMPLE KIT: CREATIVE COMMONS

9. STATISTICAL SUPPORT (AUGUST 25, 2014 – JANUARY 15, 2015)  Soft launch defined  Overall usage (227 page hits)  Most popular  Virtual library tour (29), Professional Documents (24), Creative Commons (23)  Trends  Expected usage throughout semester reflected  Unique vs. total page visits  Direct vs. search engine access  Slideshare  638 total views!  Most popular  Library Hacks (225), Creative Commons (183), Fair Use (81)

10. LIBRARY WEBSITE STATISTICS Page NameNo. Views FSU Subscription Databases1,692 Hours1313 Electronic Resources851 About the Library/Location510 About the Library/Staff342 Dohnanyi Collection258 Reference Kits page227 Kilenyi Archive206 Personal Collection (SPEC)164 Special Collections (SPEC)132

11. SLIDESHARE USAGE

12. REFERENCE KITS CHALLENGES  Marking and Support  Content Creation  Feedback  Validation in light of current standard

13. LIBGUIDE COMPLEMENT  LibGuide target audience  Specific user segments  Integral course tool in Blackboard  Possible comparison?  Content offering  Usage variance  Views vs. edits

14. PHASE II: FORMAL LAUNCH 2015-2016  Advertising  Word of mouth/email  Library website  Social media  Evaluation and Feedback  Formal Survey  Expansion of content  Publishing existing presentations  New presentations

15. PHASE III: 2016 AND BEYOND  Further integration  New components?  Updated versions of old content?  Audience expansion  Campus community  Library community  General public

16. CONCLUSIONS  Benefits of kit format  Increased sharing of staff expertise  Flexibility of design & use  Time saver  Complementary tool  Broader bibliographic instruction implications  Individual music library specialists  Shared user groups

17. Questions? Patrick Fulton pfulton@fsu.edu @pfultonmusic Sara Nodine snodine@fsu.edu @javaandmusic Allen Music Library Reference Kits www.music.fsu.edu/library/referencekits