1. Education and Outreach Goals Increase Audience Awareness Facilitate Audience Engagement Along a User-Contributor Continuum Support Audience Needs

2. Education and Outreach Goals Increase Audience Awareness Who are your audiences? What are their needs? How can you best reach them? How can you best influence them? What key messages will be most meaningful to them? What actions will you ask them to take?

3. Awareness Conferences Website Publications Media Relations Presentations Brand Management Promotional Materials Email Lists Partnership Building Audience Networks

4. Education and Outreach Goals Facilitate Audience Engagement Along a User-Contributor Continuum

5. Awareness Use Trust Adoption Recommendation to others Broadening user base IMPROVED QUALITY EDUCATIONAL IMPACT COMMUNITY INPUT FINANCIAL SUPPORT High quality, stable resources Repeat Use

6. Engagement Events NSDL.org Annotation WorkshopsAmbassadors Focus Groups Resource Contribution Communities of Practice Partnership Building Sponsorship Opportunities Advisory Boards

7. NSDL Ambassadors Currently in development, this program will recruit volunteers from the NSDL community and beyond to assist core integration with Education and Outreach efforts.

8. Tools for NSDL Projects  Brochures  CD-ROMs  Information Packets  Annual Report  Power Point Presentations and Templates  Distribution of Project Literature  Shared Exhibit Space at Conferences  Logos and Templates

9. Tools for NSDL Projects Commonly Asked Questions and Key Messages…

10. What is a Digital Library? Documents Interactives Exhibits Maps Services Tools VideosData Sets Animations Images Visualizations Lesson Plans News Communities of Practice Professional Development Remotely Operated Instruments

11. What is NSDL? Envisioned as the largest digital educational network in the world… NSDL is a cooperative effort of educators, scientists, content providers, and learners that facilitates access to and provides context for a wealth of diverse resources.

12. What is NSDL? A work in progress being built by community participation… Teachers Content Providers Professional Organizations Government Agencies Students Museums Universities Publishers Research Laboratories Technology Experts

13. Four Facets of NSDL Collections & Services Educational Innovation Technical Innovation Leveraged Partnerships A library of exemplary educational collections and services A center for innovation in science education A locus of technical innovation for educational digital libraries A leveraging partnership among resource/service providers

14. NSDL Grant Funding Tracks for Collections, Services, and Targeted Research NSDL’s 118 funded projects represent 74 different institutions in 27 states and the District of Columbia.

15. NSDL in Support of the K-12 Community An organized point of access to the Internet A trusted source for high quality, relevant, accurate, and appropriate information Peer reviewed materialsCollaborative online environments for dialogue, document sharing, and idea exchange Connections to real scientific data, scientists, and the scientific process Resources that support standards FRE E

16. NSDL vs. Google Example Search for “Venus”

17. How to get involved… SEARCH the Library at http://nsdl.org Ask NSDL your questions about science, educational resources, or about the Library at http://asknsdl.askvrd.org SIGN UP to receive our electronic newsletter, NSDL Whiteboard Report, at http://comm.nsdlib.org/mailmain/listinfo/white board-subscribers PARTICIPATE in user evaluations to help improve NSDL support of the higher education community by emailing vangundy@ucar.edu ENGAGE in the work of NSDL standing committees for community, content, technology, evaluation, and sustainability. CONTRIBUTE a collection of resources. Contact jms1@cornell.edu for further information.jms1@cornell.edu

18. NSDL Resources and Partners – Examples URLs  NSDL.org (http://nsdl.org)  Eisenhower National Clearinghouse (http://www.enc.org)  Health Education Assets Digital Library (www.healcentral.org)  Alexandria Digital Library (http://webclient.alexandria.ucsb. edu)  WGBH Teachers’ Domain (http://www.teachersdomain.org)  Atmospheric Visualization Collection (http://www.nsdl.arm.gov)  Using Data in the Classroom (http://serc.carleton.edu/research_educ ation/usingdata/index.html)  AskNSDL (http://asknsdl.askvrd.org)  Innovation Curriculum Online Network (http://icontechlit.enc.org)  CREATE Studio (http://ir.chem.cmu.edu/create)  Natural History Museum of Los Angeles County (http://www.nhm.org)  Alsos Digital Library for Nuclear Issues (http://alsos.wlu.edu)  NSDL Scout Reports (http://scout.wisc.edu/nsdl-reports)  The Math Forum at Drexel (http://www.mathforum.org)  Digital Library for Earth Systems Education (http://www.dlese.org)  The Michigan Teacher Network (http://mtn.merit.edu)  Virtual Telescopes in Education (http://vtie.may.ie/home/home.jsp)