1. Food, drinks & the Lappish atmosphere

2. Executive summary Concept: people are interested in Lapland and everything about it. The hut introduces you to Finnish Lapland. If you don’t get a chance to visit Lapland you can get a little piece of it by visiting us.

3. Café Popup café: we change locations all the time Open from 8.00 to 20.00 every day Lapland themed hut A reindeer statue outside as an advertisement Small salty dishes and sweet pastries Hut themed from inside, wood decor

4. Decor Dim lighting (the Northern Lights painted into windows and roof) Trees (birch) Logs as seats Tables have wood legs

5. Business profile Limited liability company Six workers at the beginning: – Manager (marketing, design) – Accountant – Two cooks – Two restaurant workers In tourist locations

6. Marketing Marketed as a Lapland themed small cafe, a tourist attraction Ads to Finnair, Silja and Tallink magazines and hotel flyers Facebook marketing: http://bit.ly/KotaCafeFinhttp://bit.ly/KotaCafeFin Target customers: Tourists in general Competitors: Finland cafe, Restaurant Lapland, Haltia Nature Center café

7. Hygiene and requirements General hygiene demands Rubbish to recycling Hygiene pass is not necessary Self supervision If you want to sell alcohol drinks you must have an alcohol license

8. Helsinki, Central Railway Station, there is a place for ice skating in winter Helsinki, Market square Helsinki, Harbour, lot of cruise ships All of these have a lot of tourists and local people Locations

9. Menu Savory : Salad with reindeer meat 11 € Mushroom salad 8 € ”Karjalanpiirakka” (Karelian pie) 2 € Sausage 2 € Sweets : Cranberry cake 4 € Lappish cheese and cloudberry jam 5 € Cinnamon bun 2 € Pancakes with jam 4 € Blueberry ice cream 3 € Lappish scone 4 € Drinks: Coffee 2 € Tea 2 € Coca-Cola/Fanta/Sprite 2,50 € Hot juice 2 € Mint hot chocolate 2 € ”Puolukkalimonaadi” (lingonberry soft drink) 3 € Water 0,50 € (customers 0 €) Spring water 2,50 €

10. Income Customers – Estimated 50 customers a day in the beginning and increasing – Estimated spend per customer 6 € Startup grant from TE-services – 32,66 €/person per day – Up to 18 months

11. Costs Fixed costs Hut 4 790 € Decor 0 € (Tables and chairs made out of logs from a summer cottage) Fridge 129 € Paints 50 € Smart card reader 179 € Laptop 350 € Cash register 250 € Running costs Salaries 4000 € / month VAT 25 % of prices Materials: about 3000 € / month – Food ingredients – Plates, cups, cutlery etc. Marketing: 300–800 € / month

12. Month 1Month 2…Month 12 1. Startup Capital10 000 €0 €… 2. Revenue… turnover3600 €2400 €…6000 € loans12000 €0 €… private investment0 € … other3976 € … TOTAL revenue7576 €6376 €…9976 € 3. Expenditure… Investment6600 €0 €… Materials2998 €2580 €…3958 € Running costs4380 € … Taxes and fees900 €600 €…1500 € Interest + repayment on loans460 € … Other expenditures0 € … TOTAL expenditures15338 €8020 €…9938 €

15. Future outlook In the future our café will be our occupation and our café won’t be popup anymore Interesting products and good service will get us enough customers, sponsors and money to expand A franchising concept can be built and cafés would be opened in big European cities

16. WELCOME TO OUR HUT! Questions are welcome!