1. WORK-LIFE BALANCE PERSONAL AND HOUSHOLD SERVICES La Rioja, 24 March 2014 Jean-François LEBRUN European Commission, DG EMPL

2. The women are the future of growth Women are more educated than men (55% in tertiary education) But there are only 26% of employers. Imagine that this rate reaches 50% so 4 million new enterprises and that 5 workers by enterprise therefore 20 million new jobs. Gain in terms of growth over 780 billion to € or 6% of GDP. 45% of women admit a problem of work-life balance. To increase this rate and thus foster our growth, we must improve the work-life balance To improve the work-life balance, one of the tracks is the PHS.

6. BARCELONABARCELONA

7. PHS: An ICEBERG of 120 millions FTP (full time equivalent). Each adult works 3 hours at home (OECD)

8. Female employment rate + 80 More reconciliation needs More dependency needs Social objective More needs tomorrow

9. More social services Quasi-market Allocations to stay at home LETS Voluntary services ….. Employment objective

10. PHS: A rational choice and a need for public interventions 2 11 2 1 1 <1 Informal 0 = Autoproduction With a public support close to the tax wedge (40-50%), the intervention is neutral for public finance (following several studies) But who pay ? who receive the returns ?

11. OBJECTIVES – Opportunities in 3 domains Social - Existing and future needs Needs linked to the demographic evolution (ageing population and more active women) Childcare, long term care, care for dependant people and non-care activities Access, universality versus selectivity, quality Employment – Creation of new jobs (5 million in EU 28) Job creation Fight against undeclared work Characteristics of these activities: highest job content, local (or low import content),… Economic – A new sector Development of a new "sector" by the externalisation of several activities made at home Specialisation, economy of scale, technical progress PHS – A NEED OF ACTIONS

12. FIVE STEPS APPROACH 1.Identification of needs 2.Certification of providers 3.Co-financing by the user 4.Evaluation 5.Support activities

13. 1. Identification of needs Activities made at home CARE (without health dimension) NON-CARE Child Cleaning Elderly Ironing Disabled Gardening Dependent….. Public opinion survey Stakeholders audition + Analysis of current supply (including undeclared economy & price on the "black market") → list of activities and their prices

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15. 2. Certification (or license) of providers Quality of services Skills (social, communication and technical) Commitment (empathy,…) Segmentation (several providers) Quality of work Working conditions (working hours, wages, transport,…) Training Public authorities can fix requirements, conditions,… to the service providers Based on quality requirements, skills requirements,… Competition between the providers (public services, social economy or private companies) No public procurements Requirements in terms of professionalization, vocational training, social dialogue,…

16. PHS: WORKING CONDITIONS ? Low wages Low productivity Budget constraints Working time Job security Physical risks Psychological risks Transport  Training  New technologies  Quality control  Social dialogue  ILO Convention  Cultural Change / communication Recruitement Retention

17. 3. Co-financing by the user The user (beneficiary or customer) must pay part of the cost (0 to 100%) Fiscal deductibility or direct support (voucher) A grid of financial support in function of criteria (income, dependency, age,) The "public" financial support is "carried" by the user, the demand side Simple procedures HIGH PUBLIC EXPENSES BUT THERE ARE IMPORTANT RETURN EFFECTS - Job creation (taxation, social security contributions,…) - Better balancing family life and work (productivity)

18. WHY? IN LINE WITH THE CARACTERISTICS OF THESE ACTIVITIES: - High employment content between 0,95 and 1,00 - Low-medium skills - Existence of undeclared work - Low productivity - Few or absence of formal job without public interventions Earn-back effects1 st order earn-back effects2 nd order earn-back effects - Social security contributions - Additional personal taxes - Reduction in unemployment benefits - Additional job creation (manager, assistant,…) - Corporate taxes - Less stress, less absenteeism,… - More working hours/job returns - Cost of alternative solutions (institutionalisation,…)

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20. Public autorities can determine their financial supports on the basis of several criteria and policy objectives. The only limit is the black market price.

21. 4. Evaluation Analysis of databases Opinion surveys (users, employees) On-line rating (for the users & for the quality) …. Possibility to review the system But caution to the need to have a stable environment Analysis of the needs satisfaction (opinion surveys,…) Analysis of the employment and financial returns Evaluation of quality and working conditions Rating by the users (online plateform,…)

22. 5. Support activities Communication campaign R&D Others co-financing organisations (enterprises (work life balance, CSR,…), insurance, charities,…)

23. PHS: A Room for new technologies Yesterday: Washing machine, dishwasher,… Today: Automatic vacuum cleaner and lawnmower,.. Monitoring devices for elderly Tomorrow: eLearning Intelligent monitoring devices Tailor made solutions Other robots + Management and administration + Infrastructure (domotics, house adapted,…) + R&D New technology + Technical skills Productivity

24. Thank you for your attention Jean-francois.lebrun@ec.europa.eu