1. CD layout Design Adobe Illustrator/Photoshop lesson COMBO FINAL

2. Objective: 1. Identify target markets and how they apply to the students design. 2.Render a CD layout package design using tools in industry standard software ADOBE Photoshop and Illustrator. 3. APPLY skills developed over this semester to create a conceptual design for an album that is not yet out (mix album, soundtrack, new album for FICTIONAL band, original design, etc).

3. Vocabulary Bleed LAYOUT Composition Target Market

4. Start off by….. Finding out who your target market will be? Your TARGET MARKET will change depending on the type of music you choose !

5. SO….. WHAT is a TARGET MARKET?

6. Target Market: A specific group of consumers at which a company aims its products and services. Your target customers are those who are most likely to buy from you.

7. When FINDING your Target Market… Resist the temptation to be too general in the hopes of getting a larger slice of the market. Here are some questions to get you started:

8. Are your target customers male or female? How old are they? Where do they live? Is geography a limiting factor for any reason? What do they do for a living? How much money do they make? This is most significant if you're selling relatively expensive or luxury items.money What other aspects of their lives matter? Lifestyle, religion, stages in each individuals life?

9. Target markets are groups of people separated by distinguishable and noticeable aspects. Target markets can be separated into:

10. geographic segmentations (their location)geographic demographic/socio-economic segmentation (gender,age, income occupation, education, sexual orientation, household size, and stage in the family life cycle)demographicsocio-economic segmentation psychographic segmentation (similar attitudes, values, and lifestyles)psychographic behavioral segmentation (occasions, degree of loyalty)behavioral product-related segmentation (relationship to a product)

11. NOW THAT YOU HAVE A TARGET MARKET….. LETS GET TO WORK!

12. FIRST things FIRST! STEP ONE: Brainstorm on what you want your cover to look like? What GENRE are you going to be in? What does the composition look like? How does the cover, back, disc, booklette look like? What is the NAME of the BAND? Find the FONT that goes well with that genre of music? How will the type, visuals, photos all work together? What is the Color scheme?

13. What about the Cover? FIND cd cover art that you like and try to use that as a guideline to create your own. BUT DO NOT COPY THEIR ARTWORK…it must ALL be ORIGINAL! EXAMPLES:

14. FIND PICTURES THAT GOES WITH THE THEME OF THE ALBUM!

15. START OF WITH YOUR COVER ART BACKGROUND IN PHOTOSHOP…. YOU MUST EDIT A PHOTO AND SET IT AS YOUR BACKGROUND. FOR MY BACKGROUND I ADDED A TEXTURE, TWEEKED THE OPACITY AND FEATHERED THE EDGES.

16. MOVE IMAGES OVER TO ILLUSTRATOR AND ADD TITLE AND LOGO ART…. THIS WILL HAVE TO BE MADE BY YOU! BAND NAME LOGO AND VECTOR ART

17. FINISHED PRODUCT

18. BOOKLETT PAGES

19. INSIDE BOOKLETT

20. REPEAT PROCESS FOR THE BACK COVER YOU WILL REPEAT THE PROCESS ADDING ANY LOGO ART, SONG TITLES, BAR CODE, MUSIC COMPANY LOGOS ETC. MAKE SURE THE BACK COVER GOES WITH THE FRONT COVER….THE LAYOUT NEEDS TO WORK WITH EACH OTHER!

21. BACK COVER EXAMPLE

23. DISC DESIGN EXAMPLE