1. Jean-Pierre Brocart Incubateur National Belle de Mai brocart@belledemai.org Incubation of Technological and Innovative Business International Winter School Alexandrie 22-24 novembre 2010 www.belledemai.org

2. 30 Incubators 27 generalists Incubators 2 bio-incubators - Eurasanté and Paris Biotech 1 I C Technologies & National Incubator - Belle de Mai Financed by the Research Ministry, with European Funds, Locals Collectivities, Universities, and sometimes by Industrials Networks. All incubators are federated in the RETIS Network. The French Incubators Program : since 1999 International Winter School Alexandrie 22-24 novembre 2010 Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart

3. International Winter School Alexandrie 22-24 novembre 2010 DOM-TOM Belle de Mai Incubator select only projects in the ICT and innovations useful Founder Members are the 4 universities of Region PACA, Industrials Network, and CEO Union Belle de Mai has it owner invest fund ( 1 million euros/year) Financed like other incubators, but with Industrials networks, business angels, and financial return of start-up incubated. Belle de Mai is a private corporation (association), with a public/private invest fund, but managed by Incubator himself. We are 5 technologicals and business ingineers in the team And also 3 Knowledge Angels Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart

4. 87 Enterprises created 18 Projects in incubation 106 Projects with act signed 153 Projects validated International Winter School Alexandrie 22-24 novembre 2010 www.paca-incubateurs.com Success rate after 5 years 85% Jobs created620

5. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart I - Road Map Model to incubate innovative project II – The Incubation Business Plan International Winter School Alexandrie 22-24 novembre 2010 Incubation of Technological and Innovative Business

6. From idea to creation I - Road Map Model to incubate innovative project Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart

7. Before-Incubation Validation project - Product, service - Market - Creator Act Signed Idea Market Place Idea Technologies, usefuls Entrepreneurial validation Creator Research of team National employment agency Industrials Network Nationals Services Independent Experts Business Validation Valorisation Dpt Specialists of domain Labs Technical centers Industries Technological Validation Valorisation Services Independent Experts Industrials Network Nationals Services Independent Experts Business Validation Valorisation Dpt Specialists of domain Industrials Network Nationals Services Independent Experts Business Validation Valorisation Dpt Specialists of domain

8. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart IIndustrial Strategiy Marketing Strategy Business Model Industrial Prototype Research&DevelopmentBusiness Market Communication Plan Certification / Homologation Industrialisation Sales Plan Invest research Organisation Plan Business Plan INCUBATION IP protect Formation Incubation platforms Idea Validation project & Act signed product OK, market OK, Creator OK Business ok Creator Before Incubation The road map of the creation Lower Act Financial development Management CREATION Business starting Industrial starting Enployment Personnal time Industrial Production Financial Management Sales Development Communication Development Start-Up

9. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart Project Manager Incubation Office Services Incubation platform Incubators Laboratories Business Centers Business & Techno services Incubator Valo Center Financial Personal Money Love Money Incubator State Private Experts Marketing Business Intellectual property Strategies Industrial product Lower Financial Communication Contents & Knoledge

10. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart PRE-INCUBATION 0 à 20 K€ : OSEO, Incubator Love Money,... Before INCUBATION 1 st Difficulty financment 150 to 300 K€ 2 nd Difficulty financment 250 to 750 K€ 30 à 100 K€ : Incubator, National Technologic Start-up Awards, OSEO, a few BA & Banks INCUBATION INVEST Invest fund Business Angels Prêts d ’honneur PACA Entreprendre, Conseil Régional, Plate-formes,... 50 à 500 K€ CREATION Temps Financial Needs Venture Capital Major Business Angels >750 K€ DEVELOPMENT CAPITAL DEVELOPMENT > 1000 K€ Cap. Dév. BA, OSEO 100 à 300 K€ National Technologic Awards

11. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart I - Road Map Model to incubate innovative project II – The Incubation Business Plan International Winter School Alexandrie 22-24 novembre 2010 Incubation of Technological and Innovative Business

12. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart What is an Incubation Business Plan ? It's a global strategic plan Presents all targets to win It's describe step by step ways to get targets with time limited, research team, financials & industrials partners,... and so on It's the register of all decisions, choices, validated by the future manager. II – The Incubation Business Plan

13. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart Why an Incubation Business Plan ? It's the major document of the project. It's the write document to know & learn the story project It's a very special tool for Incubator team To verified decisions To get financial&industrial partnerships To secure the start-up and the creator to get initials targets. Without business plan, the project loose time, energy, and money. II – The Incubation Business Plan

14. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart What are the more important questions in the IBP What's my activity sphere? What's my market place? Who will my customers? Who will my futures partners? What's my sales strategies? How many money i preview to start my enterprise? What are the managements and economics rules? When the IBP must be reviewed and modified? Where and when can i fund some help to answer. II – The Incubation Business Plan

15. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart When the IBP must be create ? As soon as possible. At the beginning of incubation. The IBP is review all the time until decision to save actual version This process continue with a new incremental version, and so on. There is no final version II – The Incubation Business Plan

16. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart Who write the IBP? The project manager is the chief redactor but not the only writer Partners, lowers, experts, business man, incubator team,..can help team manager. When a new version of IBP is write, it's important that others persons read it. II – The Incubation Business Plan

17. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart The Innovation Product/Service Write the basic description of the innovation Write the innovation place between incubated enterprise and all the others in the same field What are concurrencies advantages ? Give some informations about patent. II – The Incubation Business Plans

18. Alexandrie 22-24 novembre 2010 - Jean-Pierre Brocart From the last version of IBP to the first version of Business Plan The IBP is the principal document to create the Business Plan All informations are writed in the IBP All questions are writed and almost all answers too. The creator is ready to his first invest meeting II – The Incubation Business Plans

19. Jean-Pierre Brocart Incubateur National Belle de Mai brocart@belledemai.org Thank you for your attention International Winter School Alexandrie 22-24 novembre 2010 www.belledemai.org