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Page 1 Linked2Media Project (SME-2011-2) AN OPEN LINKED DATA PLATFORM FOR SEMANTICALLY-INTERCONNECTING ONLINE, SOCIAL MEDIA LEVERAGING THE CORPORATE BRAND.

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Presentation on theme: "Page 1 Linked2Media Project (SME-2011-2) AN OPEN LINKED DATA PLATFORM FOR SEMANTICALLY-INTERCONNECTING ONLINE, SOCIAL MEDIA LEVERAGING THE CORPORATE BRAND."— Presentation transcript:

1 Page 1 Linked2Media Project (SME-2011-2) AN OPEN LINKED DATA PLATFORM FOR SEMANTICALLY-INTERCONNECTING ONLINE, SOCIAL MEDIA LEVERAGING THE CORPORATE BRAND AND MARKET SECTOR REPUTATION ANALYSIS AND RESPONSE OPTIMIZATION SERVICES Travel Industry Experience Alexandra Tudorache, EMI

2 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 2 Traveller Behavior The Fish Bank

3 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 3 Linked2Media Travel Industry Experience Day to Day Travel Agent Information Needs I would like to know what are the opinions about my brand and competitors brands in social media Find 10 Hotels on e-booking systems and propose 2 based on Social Media Reviews and Mentions Check the sentiment of travelers about two Black Sea Ferry Companies Check Istanbul Guided Tours opinions in Social Media I would like to know which airline offers better services: Turkish Airways or Tarom

4 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 4 Linked2Media Travel Industry Experience Linked2Media Platform Response Trends Language distribution Behind the Scenes Overview Charts

5 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 5 Linked2Media Travel Industry Experience Linked2Media Platform Response Flying from Rome to Bucharest Mostly positive opinions

6 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 6 Linked2Media Travel Industry Experience Linked2Media Platform Response Turkish Airlines Tarom

7 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 7 Linked2Media Travel Industry Experience Linked2Media Platform Response Compare opinions Turkish Airlines Tarom

8 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 8 Linked2Media Travel Industry Experience Linked2Media Platform Response Mentions

9 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 9 Linked2Media Travel Industry Experience Linked2Media Platform Response Linked2Media Travel Industry Experience Linked2Media Platform Response Trends

10 Linked2Media Project, FP7, SME-AGs, First Review Meeting, April 4, 2013, Brussels Page 10 Who to Contact Alexandra Tudorache Expert Multiservices – Expert Tours office@experttours.ro http://www.experttours.ro http://www.expert-business-travel.com


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