1. Project Overview The Linked2Media Consortium April 2012

2. Linked2Media, April 2012 Page 2 Linked2Media Consortium Vision Objectives Advances to the state of the Art The Big Picture Work Packages Major Milestones Impact

3. Linked2Media, April 2012 Page 3 Consortium Association of Turkish Travel Agencies (TURSAB) Bulgarian Chamber of Commerce and Industry (BCCI) Asociación para la Promoción, Investigación, Desarrollo e Innovación Tecnológica de la Industria del Calzado y Conexas de La Riojan (CTCR) Federation of Hellenic Food Industries (SEVT) ASA Alemany Saludes Asociados SL National University of Ireland Galway - Digital Enterprise Research Institute (DERI) Cybion srl Gioumpitek – Meleti Schediasmos Ylopoiisi kai Polisi Ergon Pliroforikis EPE Yapayzeki Yazılım Ltd. Şti. (BOTEGO) Centre for Research and Technology Hellas, Informatics and Telematics Institute (CERTH) Calzados Nuevo Milenio, S.L. (CNM) Expert Multiservices Impex Ltd (EMI) ICARIO S.R.L. SME-AGs RTDPs SMEs

4. Linked2Media, April 2012 Page 4 Vision to tap into the vast user-generated content and interpret information posted on blogs, social networks and social media in Europe and beyond, ensuring that the European Commercial and Industrial SMEs will have homogenized access to the globally available online, social media information and data resources needed to perform, on their own, corporate brand reputation management and market sector repute analysis.

5. Linked2Media, April 2012 Page 5 Objectives Scientific Objectives build the next-generation, semantically interlinked online, social media information space empower the contribution and involvement of the digital media & consumers community support sound decision making towards the effective brand reputation management promote the social sharing and analysis of European SMEs’ knowledge and experience validate and evaluate the research results facilitate the mass take-up of the research results

6. Linked2Media, April 2012 Page 6 Advances to the state of the art Research perspective Linked Data Opinion Modeling Social Sharing and Collaboration Environments Data and Information Visualization Business perspective Brand Monitoring tools  Trackur  Collective Intellect  BrandsEye etc.

7. Linked2Media, April 2012 Page 7 The Big Picture

8. Linked2Media, April 2012 Page 8 Work Packages (1/2) WP1 European-wide Requirements, Use Cases and Knowledge Map WP2 Linked2Media Conceptual Modelling and Architecture WP3 Brand Reputation Management and Marketing Strategy WP4 Social Media Linked Data Space WP5 Opinion Modelling and Extraction Space WP6 Social Sharing and Visualization Space WP7 Linked2Media Platform Integration, Testing and Refinement WP8 Business Demonstrators, SMEs Validation and Overall Performance Evaluation WP9 IPR Handling, Dissemination and Training WP10 Consortium and Project Management

9. Linked2Media, April 2012 Page 9 Work Packages (2/2)

10. Linked2Media, April 2012 Page 10 Major Milestones MS1 (Month 6) Availability of the Requirements and Use Cases MS2 (Month 9) Availability of the Linked2Media Conceptual Architecture MS3 (Month 12) Availability of the Linked2Media Semantic Model and Knowledge Map MS4 (Month 15) Availability of the Linked2Media Repute Strategy and Spaces First Release MS5 (Month 21) Availability of the Linked2Media Platform - First Release MS6 (Month 24) Availability of the Linked2Media Spaces - Final Release MS7 (Month 27) Availability of the Linked2Media Platform - Final Release MS8 (Month 30) Availability of the Linked2Media Business Demonstrator MS9 (Month 34) Availability of the Linked2Media Roadmap and Handbook MS10 (Month 36) Availability of the Linked2Media Business Demonstrators and Standardization Activities Report

11. Linked2Media, April 2012 Page 11 Impact Linked2Media is targeting the SMEs with an innovative and easy to use platform which will permit access to high level performance service with a reduced budget. Business Value facilitate the acquisition and utilization of globally available information sources for decision making tackle shared challenge, exchanging heterogeneous and large volumes of user generated data and brands related knowledge allow experiences to be socially shaped, leveraged and shared add value to global research information by exploiting linked data develop a platform independent from the market sectors

12. Linked2Media, April 2012 Page 12 Questions? More Information www.linked2media.eu http://www.facebook.com/Linked2Media http://twitter.com/linked2media http://www.linkedin.com/groups/Link%C7%9Dd2Media-4764833 Contact Details Association of Turkish Travel Agencies TÜRSAB Ms. Leyla Arsan Linked2Media Project Coordinator leyla.arsan@tages.biz; Tel.: 00905336243069; Fax.: 00902122590656