1. Proposal of the First Protocol on Cooperation in Education and Training Summary of the 3rd Educational Committee meeting 2011 Nela Gudelj Chairwoman of the Education committee of the Association of PSM of SEE

2. The 3rd Education Committee meeting Sarajevo, September 29 A very concrete agenda: shared experience and best practices in multimedial production, video-journalism as a step towards transmedia (HRT), HDTV and 3 D production (TRT)

3. Summary of the Conclusions of the 3rd Educational Committee meeting Whatever the distribution platforms we use in order to reach our audiences everywhere and anytime we have to do so by remaining true to our mission and role we play as public service media We must play a proactive role and reach our for our audiences on all platforms and through all the channels In ocean of information and emerging new digital identities, new gadgets, delivery platforms and fast developing production technology, we should never forget that content is the king and that our audience deserves to have high programme quality

4. Our responsibility is much greater with greater universal accessibility/reach In order not to lose our way on the information highway, we must be gatekeepers of relevant and verified information, focusing attention on issues of importance New technologies have immense potential, in this change of information scarcity to surplus, we should use them with full responsiblity (collective and individual) to remain a point of reference and orientation to quality and trust

5. The Educational Committee agreed to report to the Board of Directors that.. we will with the New Media Commttee of the Association, launch a survey on new media place, usage development strategy within our institutions in order to compare and share best practices and to start joint training actions initiate closer cooperation with all the other Committees of the Association with the same goal create a database of internal media experts on regional level to the benefit of us all launch a first call for regional project proposals among the members of the Association for EU funded projects and propose priorities established and approved by the Educational Committee to the Board of Directors

6. The Educational Committee agreed on importance on having common position and development strategy in which a continuous training is one of very important pillars We need a framework and platform for common and harmonized actions Thats why we initiated Protocole signing procedure, supported by RCC

7. Proactive cross border initiatives: Why Protocol on training and education? WE NEED A FRAMEWORK TO Enable our staff at all levels to meet present and future challenges; Strengthen the contribution of the public service media to to the development of modern democratic societies in South East Europe supporting each other in our mission

8. THE AIM AND PURPOSE OF THE PROTOCOL The purpose of this Protocol is to confirm the commitment between the present and future members of the Association to develop sustainable cooperation in education and training, in order to fulfill the public service remit of the members of the Association.

9. Protocol is a model exemple to follow.. Raise professional standards and quality, efficiency and editorial independence of public service media; Foster and strengthen reliability, diversity and respect for all layers of society, including underprivileged, minority and disabled groups; Enhance cooperation and initiatives in education and training;

10. This Protocol will enable us to Raise awareness of the importance of education and training within individual public service media as well as at the regional level; Identify best practices and innovation, especially in sharing expertise in programme development and service delivery; Actively contribute to building common training and education policy;

11. OUR KNOWLEDGE MANIFESTO K nowing that we all share a common border, common concerns and many areas of mutual interest, N ot forgetting that there is a wide range of areas where we can work more closely together O vercoming together many obstacles and difficulties, W hereas benefitting from a more coordinated approach in exploring future opportunities, by L earning together how to remain competitive and excellent, by E ducating and training our human capital, through coordinated training actions, G rowing together to new, modern organizations, E valuating and appreciating the unique knowledge and expertise of every single member and sharing them together to the benefit of all

12. WE WILL COOPERATE TOGETHER ON TRAINING ACTIVITIES ON ENHANCING PUBLIC SERVICE REMIT To strengthen editorial independence, market competitiveness and media ethics To promote investigative journalism education, with focus on anti-corruption, and with participation of relevant journalists and editors from each public service media of the region To support minority journalists education – targeting journalists and editors who cover minority issues, with a purpose of training them to cover a wide range of topics

13. WE WILL TOGETHER Address prejudices – to change often negative perceptions and stereotypes among the peoples in the region about their neighbours Promote safety, stability and security in the region:first thematic conference organised by HRT and RACVIAC in Zagreb, 29th-30th November on the role of PSM in stability and security of the region Find together the way of bridging over the present and future challenges

14. COORDINATE ACTIONS WITH OUR PARTNERS TO THE BENEFIT OF US ALL These activities, in the form of workshops, thematic roundtables, conferences or projects can be organized jointly with the RCC and the EBU, other relevant institutions and civil society

15. Very many possibilities to cooperate Our mission is the SAME, although we all live in different societies which have different problems, WE DO SHARE SIMILARITIES and have SIMILAR GOALS ONLY together we can help each other to move forward

16. Together to Europe EU funded projects, let us realise them together SEE initiative is a reality, let us get introduced to EU with consistent demand to the benefit of us all EBU is our partner, let us deepen our cooperation and learn from the best while giving our own perspectives and experience as a valuable contribution to EBU

17. Training year on regional level Within the frame of this Protocol proposal The Education Committee proposes to this Bord of Director to proclaim The 2012 as The Training year for all the PSM in the region based on a good TRT exemple