1. EXCELLENCE Bill Sweetenham September 2014 1

2. EXCELLENCE is always out of reach of your comfort zone and always within reach of your self belief 2

3. EXCELLENCE is a lifestyle. There is no part time EXCELLENCE. Prioritise reality ahead of hope, but dream the impossible. EXCELLENCE is achievable for everyone, it is not exclusive. 3

4. EXCELLENCE is the ignition of a dream, the intent of commitment, the achievement of self-improvement and the fulfilment of optimal performance. It addresses trust and respect. The only type of EXCELLENCE is repeatable EXCELLENCE. EXCELLENCE in life provides opportunity for EXCELLENCE in your field of dreams, rarely the reverse. 4

5. Mediocrity and complacency have no place in the achievement of EXCELLENCE. 5

6. Self-confidence and persistence in adversity defeat the negative challenges that will be encountered along the way. No boundaries or limits are essentials in the process and outcome of EXCELLENCE. An extraordinary and exceptional attitude is the common factor in repeatable EXCELLENCE. This is available to all who wish it. 6

7. Address EXCELLENCE in all that you do. 7

8. Start Now! You will be better tomorrow because of what you did or didn’t do today. Know the difference. Today really matters, as it represents the future. 8

9. Seizing the moment and being predatory in making the most of opportunity are qualities that lead to excellent performance from excellent people. 9

10. EXCELLENCE is recognised and achieved by the narrowest of margins by perfection in planning and preparation. This makes EXCELLENCE an uncompromising mindset. EXCELLENCE is also part of helping others. 10

11. EXTRA Personal time at task – give more than required. 11