1. www.company.com A Cloud Enabled Social Media Monitoring Platform for Events Detection and Prediction

2. www.company.com Outline Why we need to detect social media Design for Social Media How does system work Example Summary & Prediction

3. www.company.com Why? London Riot, 2011 People started to use social media to organize protest. Huge information in social media can help us to analysis people for different purpose. Ads, News etc.

4. www.company.com Social Media in Our life YouTube, FaceBook and Twitter There are 1 billion register people each month in FaceBook Huge information treasure for ads, new

5. www.company.com What’s Cloud Computing Scalability Support variety of devices It bases on demand mechanism. Reliability. Real- time response. Easy maintain In the simplest terms, cloud computing means storing and accessing data and programs over the Internet instead of your computer's hard drive

6. www.company.com High Level Component Structure Data come from social media Cloud Manager takes charge of assigns work Two types of working agents: Monitoring agents and analysis agents. Resource pool stores pre- processing data an analysis data

7. www.company.com Low Level System Architecture  Workload Manager: Manager other agents. Generate Jobs into Job Queue  Data Retrieval Manager: 4 types of Job, Search, Stream, Trends and Image  Data Analysis Manager: Analysis data in different purposes.  Invoke sequence: From above to bottom. Workload Mgr->Data Retrieval->Data Analysis

8. www.company.com Data Structure for Agents 4 Types of Retrieval Job for monitor agents 6 Types of analysis jobs for analysis agent

9. www.company.com Overview of Cloud Monitor Work

10. www.company.com Example 1 Anna is a happy mommy and expects her baby 2 She posts her pregnant experience in social media and share it with other mommies grade of A. 3 Meanwhile, the data center detects these kinds of message and start to analyze 4 After analyzing, data center found out that there is about 20,000 pregnant women in Houston area, etc 5 This information is useful for supermarkets, online stores. Based on these data, nearby warehouses start to prepare relevant items for baby and mommy. Anna is a happy mommy and expects her baby 6 The mommy’s needs are all predicted. All baby items are well prepared in nearby warehouse. They will be derived in a short time after Anna places an order online

11. www.company.com Summary & Predict This proposed system is highly adaptable and responsive to the non-deterministic nature of data raw. This module only work for text analysis. But in the future, people will

12. www.company.com Reference [1] Elhadj Benkhelifa MIEEE,Thomas Welsh A Cloud Enabled Social Media Monitoring Platform for Events Detection and Prediction [2] H. Achrekar, A. Gandhe, R. Lazarus, S.Yu, and B. Liu. Predicting flu trends using twitter data. In Computer Communications Workshops (INFOCOM WKSHPS), 2011 IEEE Conference on, pages 702–707. IEEE, 2011. [3] S. Asur and B. A. Huberman. Predicting the future with social media. In Web Intelligence and Intelligent Agent Technology (WI-IAT), 2010 IEEE/WIC/ACM International Conference on,volume 1, pages 492–499. IEEE, 2010. [4] S. A. Baker. From the criminal crowd to the “mediated crowd”: the impact of social media on the 2011 english riots. Safer communities, 11(1):40–49, 2012.

13. www.company.com