1. OPTIMISM Final Conference Brussels, Belgium 16th September 2013 Sunil Maher OPTIMISM Project Co-ordinator Coventry University Enterprises Ltd The project is partially funded by the European Commission www.optimismtransport.eu

2. Project Information OPTIMISM – Optimising Passenger Transport Information to Materialize Insights for Sustainable Mobility Co-funded by Framework Programme 7 Project Coordinator: Eleni Anoyrkati / Sunil Maher, Coventry University Enterprises Ltd Duration: 24 months Start: 1st October 2011 www.optimismtransport.eu

3. Who is behind OPTIMISM? Coventry University Enterprises Ltd (CUE) Zurich University of Applied Sciences (ZHAW) Signosis Sprl (SIGNOSIS) Deutsches Zentrum Fuer Luft-Und Raumfahrt Ev (DLR) Forum of European National Highway Research Laboratories (FEHRL) Laboratorio Nacional de Engenharia Civil (LNEC) Road and Bridge Research Institute (IBDiM) University College Dublin (UCD) Sapienza Università di Roma - Centre for Transport and Logistics (CTL) Transport & Mobility Leuven (TML) CE Delft (DELFT) European Commission - Joint Research Centre (EC-JRC) www.optimismtransport.eu

4. OPTIMISMs Aim contribute to a more sustainable transport system in Europe, by focusing on passenger transport behaviour Sustainable mobility is understood as a long term vision that needs to be achieved in the context of achieving a more inclusive and competitive society and economy in a continuous changing context www.optimismtransport.eu

5. OPTIMISMs Main Concept www.optimismtransport.eu

6. Interrelation of OPTIMISMs Objectives Gather, analyse harmonise national travel data statistics Identify key drivers and understand systems dynamics Develop a new modelling technique New Improved Service Offering Strategy & Policy Recommendations Optimisation & Integration of Passenger Transport System Asses the impact of co- modality & ICT Solutions

7. Work Packages Work Package 1: Management (CUE) Work Package 2: Harmonisation of national travel statistics in Europe (DLR) Work Package 3: Demand and supply factors for passenger transport and mobility patterns – status quo and foresight (ZHAW) Work Package 4: Analysing measures for decarbonisation of transport (DELFT) Work Package 5: Elaborating on strategies for integrating and optimizing transport systems (JRC) Work Package 6: Dissemination and Awareness (FEHRL) www.optimismtransport.eu

8. Key Activity of Work Package 2 & 3 Harmonisation of NTS in Europe (WP 2) Gathering and Analysis of National Travel Statistics Develop methodology for harmonisation of travel Statistics Define recommendations for data and reporting Demand & Supply factors (WP 3) Identification of relevant factors and key drivers Future trends and their requirements for passenger transport Modelling Future Mobility www.optimismtransport.eu

9. Key Activity of Work Package 4 & 5 Analysing measures for decarbonisation of transport (WP4) Assess the impact of co- modality and ICT solutions Impact Assessment of result from FP7 projects Analyse the decarbonisation potential and co-benefits of selected measures Elaborating on strategies for integrating and optimizing transport systems (WP5) Defining strategies for integrating and optimising transport systems Assess the impacts of the selected strategies Sustainable Mobility.......a passenger perspective www.optimismtransport.eu

10. OPTIMISMs Results (1) www.optimismtransport.eu Comprehensive analysis of NTS in Europe Recommendations on harmonisation of travel behaviour analysis Potential megatrends influencing transport systems and mobility behaviour Scenario simulation for mobility behaviour concerning future trends at the macro level Agent-based model at the micro level representing demand & technology - local scale

11. OPTIMISMs Results (2) Assessment of co-modality/ICT options Decarbonisation potential and co-benefits of the best practices - co-modality/ICT options Strategy definitions for integration and optimisation of passenger transport systems Impact of best practice on mobility patterns Recommendation on sustainable mobility principles www.optimismtransport.eu

12. .... Our Event Today www.optimismtransport.eu

13. Thank you for your attention Sunil Maher OPTIMISM Co-ordinator Coventry University Enterprises Ltd s.maher@coventry.ac.uk www.optimismtransport.eu