1. Kazunari YOKOYAMA(NARO) Format-less, interactive and worldwide traceability system can be constructed just with GPS mobile-phone/Email-network APAN2007

2. An Inconvenient Truth in 2006 (1) One hundred millions of refugees!

3. An Inconvenient Truth in 2006 (2) Fig.1 Asahi Newspaper 2006/9/16Fig.2 Asahi Newspaper 2006/9/25 No, it is a technological issue! Subsidy 50,000,000yen was Deadlocked in 5 months Subsidy 240,000,000yen was Waste money Because, The system was Traceable but Too hard to use!

4. Yes, it is a moral issue too! A big food company has continued dishonest handling of information and their products, meat itself for more than 20 years. From moral to nature An Inconvenient Truth in 2007

5. Conclusion 1)System must encourage farmer. 2)System must be enjoyable for consumer. 3)System must be reasonable even for the small and middle size enterprise. 4)System must be flexible and profit generating for retailer. 5)System must be simple and transparent for all.

6. Public telephone network Voice modem Internet WEB searching Voice recording System composition Internet connect Mobile phone Web server User (Farmer) conscious system!

7. On-site and real-time data input using the camera equipped mobile phone. Still and moving images, voice and sound, and even GPS pointing information can be included in the SHAMAIL Quick and smart data input by “SHAMAIL” 5 Input data into appropriate record by analysis of data structure deliminated by “,” Mail box for data broker. cyfars@yahoo.co.jp Memuro, harvested, Toyoshiro cv. GPS info:XX:YY:ZZ 09120001.jpg potate 42 Still image of just harvested potato tuber take by farmer Data input by web browser サイファーズ ダイアリー Farmer on-site A farmer who input on-site and real-time data about growth of wheat from his field with a cellular phone (Nihon Keizai Shinbun)

8. Farming DATA piles of the CYFARS from 2001-2007

11. The CYFARS are already eating IT fruits!

12. Tracking data of wheat harvesters On July 29, 2003 Disclosure image of farmers 2D information Zenkoku Nougyou Shinbun 2003/8/29 Different color dot refers different cellular phone Connection with cellular phone GPS, “Cyfars navi”

13. EURO-JAPAN GEO-traceability for a tourist

14. GEO Traceability constructed just of GPS mobile phone and the Google earth

15. GEO Traceability constructed just of GPS mobile phone and the Google earth

16. Sharing and accumulation of product information ProcessingRetailing Distribution Production Data Base managing I. totally from production to consumption Checking I. Quality and quantity drive consumption Consumption Input consumption I. It’s delicious! Input retailing I. It’s fresh! Input processing I. It’s clean! Input distribution I. It’s cool!It’s safe!

17. Big question in Standardization of Format Which code is the STANDERD code? Which system is STANSERD system? … …… Endless question…

18. ProcessingRetailingDistributionConsumption Production ID code-A ID code-B ID code-CID code-D Format-less linkage database system: “P-TCPII/C” Database of Connection ID code-C ↓ ID code-D Date/quantity Comment ID code-B ↓ ID code-C Date/quantity Comment ID code-A ↓ID code-B Date/quantity Comment We don’t need to construct universal format of ID code!

19. Chain structure of DATA in the CYFARS TRACE and the PENTAX P-TCPII Traceability system

21. TRACE APPLICATION P-TCPsystem-II /c

22. Universal code through over all steps Chain structure code generated each step Produce Transport Process Retail Code in each step is Reusable

23. Trace back

24. Trace forward

26. Standard and central control system is like Tower of Babel ？ Can you imagine to use VISA card for subway ticket system ？

27. Format-less is just like the Internet world! We can connect information pass without whole topology of the network.

28. ProcessingRetailingDistributionConsumption Production ID code-A ID code-B ID code-CID code-D Let’s test joint traceability system with “P-TCPII/C” Database of Connection ID code-C ↓ ID code-D Date/quantity Comment ID code-B ↓ ID code-C Date/quantity Comment ID code-A ↓ID code-B Date/quantity Comment We don’t need to construct universal format of ID code!