1. AllStar Brand Pharmaceuticals
Carissa Fafalios
Michael Naioti
Scott Pinchak
Chris Walsh

2. Mission Statement
AllStar Brand Pharmaceuticals is a dedicated manufacturer providing the highest quality products and services to our customers, business partners, investors, and employees at a reasonable price. Our research and scientific superiority will help to identify the crucial needs of our valued customers, as we apply our resources and technology to satisfy those needs.

3. Marketing Objectives Increased Market Share
Brand Awareness
Promotional Allowance
POP Advertising
Improved Capacity Utilization
Sales Force Distribution
Healthcare Recommandation
Profitable Planning

4. Marketing Objectives Strengthened Brand Perception
Branding for the
Consumers
Single Symptom Relief Products
Synonomous with Quality and Relief
Balanced Tradeoff Curve
Pricing Decisions
Comparative Symptom Relief
Future Pricing Suggestions

5. Marketing Activities
Even Distribution of Funds through Promotional Channels and Sales Force

6. Marketing Activities
Actively Manage Advertising Budget

7. Marketing Activities Product Selection
Larger Market Share
New Markets
Continued growth
Annual Analysis of Distribution Channels
Determining Growth Percentage
Effectiveness of Sales Force
Market Share Growth

8. AllRound Description: 4 Hr. Multi Liquid Target Market:
Aimed Towards Families in Need of Quick and Effective Relief from Cold Symptoms

9. AllRound SWOT Analysis
Strength – Largest Company Share
Weakness – Percieved Lack of Growth
Opportunity – Product Expansion
Threat – Strong Competition (Besthelp, Dryup, Extra)

10. AllRound + Description: 4 Hr. Cough Liquid Target Market:
Primarily Focused on Cough Relief for Families

11. AllRound + SWOT Analysis
Strength – Attacks a niche market
Weakness – Contains Alcohol
Opportunity – Technological Advancements
Threat – FDA Regulations

12. AllRight Description: 4Hr Allergy Capsule Target Market:
Designed for People, Young and Old, that Suffer from Allergies

13. AllRight SWOT Analysis
Strength – Highest customer satisfaction rate
Weakness – Lack of budget allocation
Opportunity – Ability to expand in the weak market for allergy relief
Threat – Temperature Changes

14. Lessons Learned Being conservative not always better; take risks
Allocate resources wisely within first few years
Do not discontinue signature product
Use marketing resources wisely

15. Questions/Comments?
Thank You