1. Second Steering Group Meeting Brussels, February 18-19, 2009 Communication strategy for BHC project Building Healthy Communities BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN

2. Communication strategy- background Structure of URBACT II programme Operation 1: Exchange and Learning Thematic networks Working groups Operation 2: Capitalisation Operation 3: Communication and Dissemination BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN

3. Communication strategy – background General Objectives of URBACT II programme To facilitate the exchange of experience and learning among city policy makers and practitioners in the field of sustainable urban development among local and regional authorities. To disseminate widely the experiences and examples of good practice collected by the cities, and especially the lessons drawn from these projects and policies, and to ensure the transfer of know-how in the area of sustainable urban development; To assist policy-makers and practitioners (..) to define action plans on sustainable development of urban areas BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN

4. Communication strategy for BHC BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN Objectives raise awareness and understanding of the BHC project throughout its entire development ensure on-going commitment and support by key stakeholders for all aspects of the project to disseminate the outcomes of the project and share the lessons learned in the most effective way ensure a consistent message

5. BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN Communication strategy Planned activities: Media relations: regular contacts with local and national media from each of the partner cities/countries as well as EU level media and networks ill be organised Production and dissemination of BHC Newsletters Production and dissemination of information leaflets on BHC

6. Communication strategy – proposal Planned activities: Participation in other events Transnational workshops and Local Support Groups Project website BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN

7. BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN Communication strategy – proposal Planned activities: On-line Transnational Community of Practice Production and dissemination of final project report and brochure

8. Communication strategy Role of project partners: Dissemination of information material (LSG, workshops, other events) Press release/contacts with local media BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN

9. Communication strategy Role of project partners: To ensure that LSG members register on the CoP Dissemination of newsletter + contributions BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN

10. Thank you Isabella Haaf - QeC-ERAN Rue Vieux Marché aux Grains, 48 B-1000 Bruxelles, Belgium Tel: +32 (0)2 524 45 45, Fax: +32 (0)2 524 44 31 Mobile: 0034 606 849 937 E-mail: isabellahaaf@qec-eran.org Building Healthy Communities BUILDING HEALTHY COMMUNITIES Thematic Network and Co- co-financed by the URBACT II Programme City of Turin Urban Regeneration and Development Sector in collaboration with QeC - ERAN