1. Enabling Business Optimization with BI and Performance Management

2. 2

3. 3 Optimizing Performance Shirley – something like this – need to keep Decision Making at same importance level as the others. Add in Data at bottom. Can look like it is all laddering up to Performance

4. Three Questions that Drive Performance How are we doing?Why?What should we be doing?

5. Three Questions that Drive Performance How are we doing?Why?What should we be doing? How are we doing? Why? What should we be doing?

6. IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE How are we doing? Why? What should we be doing?

7. IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE

8. How are we doing? Scorecard or dashboard shows On Time Shipments below plan How are we doing? 8

9. Report shows production bottleneck due to Material Shortage Why?

10. How are we doing? Why? Demand Volume is reviewed and Plant Production Plan is adjusted to remove bottleneck What should we be doing? 10

11. Business Users Not Well Enough Informed, Engaged or Aligned  47% of users don’t have confidence in their information (1)  59% say they missed information they should have used (1)  42% of managers use wrong information at least once a week (1)  24% user adoption within organizations (2)  95% of the typical workforce does not understand the strategy (3)  60% of organizations do not link budgets to strategy (3) (1) AIIM & Accenture Surveys, 2007; (2) TDWI 2008; (3) Palladium Study, 2006

12. Business Users Demand…  “Information I can trust, and matters to me”  “Great-looking dashboards and reports”  “Easy way to find the right information on my own”  “A view of the business dimensions that makes sense to me”  “Auditable workflow for faster, bullet-proof processes I can trust”  “A way to see how my work fits into the ‘big picture’”

13. IBM Cognos Performance Management System Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform Information Infrastructure

14. Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform Information Infrastructure IBM Cognos Performance Management System

15. Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform Information Infrastructure IBM Cognos 8 v4: Enhances the PM System New capabilities for greater usability, accessibility and control

16. Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform Information Infrastructure IBM Cognos 8 v4: Enhances the PM System Strengthened foundation for performance management

17. Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform Information Infrastructure IBM Cognos 8 v4: Enhances the PM System Greater synergy with IBM’s information infrastructure

18. Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform Information Infrastructure IBM Cognos 8 v4: Enhances the PM System Continued development of application and solution assets to accelerate success

19. New Software Services, Support, & Education IBM Integration migration IBM Web Support, IBM Support Plans Customer Resource Center with new Migration Paths Online Support with C8 v4 Proven Practices Product Continuation C8 v4 available to all customers with maintenance IBM Integration Partnership with GBS CSIM Roadmaps Migration & Upgrade Services Off-shore & BICC Services Guardian Services Work packages IBM Integration Migration to IBM course search and registration system Curriculum Training Paths e-Learning

20. Greater ability to view and define business information in a way that make sense to them On Business Terms

21. To IT and Finance Standards Deliver trusted information with conformance, compliance and cost-effective scale Drive effective, auditable processes that lead to better business outcomes

22.  On business terms  To IT and Finance standards

23. Better Informed! More timely, accurate and relevant information, for more confident, faster decisions and collaboration Glossary integration, data lineage, annotations New chart types and formatting Location-awareness on mobile devices Warehouses (Relational & OLAP) Transaction Systems Flat, Legacy or Modern External Sources

24. Better Engaged! Fully engages business users with a more dynamic and interactive BI and PM experience, making it easier to find and contribute to information Authoring and exploration via search Personalized, highly visual dashboards Warehouses (Relational & OLAP) Transaction Systems Flat, Legacy or Modern External Sources

25. Better Aligned! Alignment around targets, plans and results, as well as relevant business dimensions, supporting faster cycles of adjustment and realignment across systems, people, departments and enterprises Streamlined Planning interface Business dimension management New scorecarding portlets Tighter integration with TM1 and Now!

26.  On business terms  To IT and Finance standards

27. To IT Standards Supporting business user demands without compromising high standards for conformance, compliance and cost effective scalability Broader conformance (64-bit, IPv6, System z…) New data sources (Cognos Now!, Cognos TM1) Data warehousing, integration and quality Greater deployment flexibility New system management methodology

28. To Finance Standards Driving Performance Management process excellence and better business outcomes for Finance executives Collaborate more deeply across Finance and Operations with new rich client experience; strategy to execution with new scorecarding portlets Analyze faster results with Financial Performance; growth and profit opportunities with TM1 and Cognos 8 BI Adapt PM environments faster with collaborative, dimension management and finance-owned applications

29. On Business Terms To IT and Finance Standards Empowers business users without compromising IT’s high standards for conformance, compliance and cost effective scalability, while driving Performance Management process excellence and better business outcomes for the organization. We need to change the red “Cognos 8 v4” to “IBM Cognos 8 v4”.

30. Broader conformance System methodology Deeper integration with IBM Information Infrastructure Financial Performance analytic application Location-aware Go! Mobile Enhanced Go! Search Personalized Go! Dashboard Charting enhancements Streamlined Planning interface Annotations Data lineage Glossary integration Business Viewpoint

31. Thank you