1. Vancity MagicBus IOTO International Inc. March, 2008 © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

2. The Problems Social Networking & Hobby Tribes Community building and ‘get together’ activities are diminishing. We trap ourselves in glass and metal boxes or in an asocial cyberspace. Websites and blogs keep more and more people at their keyboards. Environmental Concerns We are deeply concerned with environmental and sustainability issues. We care about the planet and the future for our children – we want to act, but don’t know what to do. Driving Rising fuel costs, parking costs, congestion, and now carbon taxes – automobile driving is getting increasingly expensive and unpleasant for customers and retailers alike. Technology Wayfinding, navigation technologyies, iPhone and the ubiquity of location-enable handheld devices. Everybody wants to reach out and be reached, without getting lost in the static. Advertising Traditional marketing messages are being filtered out by audiences. How to open the cocoon of the cynicism so people engage their values? © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

3. The Solution Social Networking & Hobby Tribes Connecting the local community through the Internet. Environmental Concerns A collective form of transportation that is greener and more efficient than the private automobile. Educate people about the environmental topic. Advertising Innovative impression based and impact based advertising. Technology Enables trip reservations and aggregates users to their nearest pick-up locations. Driving Reduce driving costs and traffic congestions. Give people their time back. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

4. Comparative Analysis Vancity Print Advertising Impression-based Brand-awareness Vancity ChangeEverything.ca Interactive means of impact-based advertising Encourages and motivates changes within community Vancity Bike Share Initiates environmental change within the community Building an active social community less cyber focused Vancity Magic Bus Accessible and open to all demographics (teens, seniors) Creates hobby tribes and social network within community Generates common community goals Provides a safe place for meeting the like minded. Z Kilometers traveled Y number of impressions X number of papers distributed Y number of impressions 300% Reduction in Carbon Footprint! © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Vancity Print Advertising Impression-based Brand awareness

5. Why MagicBus? MagicBus is impression-based advertising. It produces as many impressions as a print campaign with a far smaller carbon footprint (200-300% less). MagicBus is impact-based advertising. Success is quantifiable and can be measured by how many users have participated and used the service. MagicBus creates community. Common trips and common goals are the most powerful of experiences in collective consciousness – think of the Odyssey. Think of a vision quest. Common trips foster belonging and create community. MagicBus is environmental-friendly. Collective forms of transportation are many times more efficient than the private automobile in terms of energy consumed, emissions generated, time, and land use. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Billboards Vehicles Retention rates as high as 97%, compared with 19% for stationary billboards.

6. Why MagicBus? MagicBus encourages pooled investment in collective forms of transportation. It enables innovative technologies that would otherwise not be pursued singly because of their higher cost. (fuel cells, hybrids, electrics, IT). MagicBus provides trip information. 21-28% of trips are not taken through collective modes of transportation because of an information deficit. MagicBus is a catalyst for change. Getting people comfortable and familiar with traveling together plays an extremely important role in moving society to more sustainable forms of transportation than the private automobile. Besides, driving is getting expensive, and that, by its very nature, is exclusionary. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

7. Vancity MagicBus Members choose where they want to go – by selecting trips to a favorite destination from a list of points of interest selected by the Vancity moderator The destinations which get the most ‘pilgrims’ the fastest becomes the destination for the VanCity MagicBus. Typically, the trips would start at any VanCity location well- served by public transit, and traverse areas in which Vancity wants to foster community. Multiple destinations and multiple trips are possible depending on the size of the MagicBus fleet, the geographical separation of the destinations, and the points of origin. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

8. Vancity MagicBus Which Points of Interest (POIs)? –Selected by VanCity to reflect the organization’s interest in fostering social, ecological, and community goals. –Reflect member concerns. –Typically not well served by public transit. –Examples: A daycare, an ivy pull at Deas Island Regional Park, a Farm Folk City Folk event in Langley, or an Outdoor Adventure Relay for Darfur in Deep Cove. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

9. How it Works The number of destinations and capacity of the service are determined by the size of the MagicBus fleet. The frequency and days on which the service can be offered (weekends, weekdays) is also determined by the extent of the fleet. Step 1 SMS subscribers or visitors to a website such as VanCity are presented with a list of possible destinations to be reached during a given time, for example Sunday afternoon. Step 2 Members indicate their interest in reaching that goal by clicking on that destination, or via an SMS response. The first destination that fills up the MagicBus is the final decision. Step 3 In return, a SMS or E-mail is sent to ‘pilgrims’ with a code for boarding and instructions on where to board the service, what to bring, and when they can expect to return. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

10. Who we are: A local green technology firm dedicated to providing urban transportation options competitive to the automobile. IOTO International Inc. Our locally-developed technology was declared an Americas finalist in the 2007 NAVTEQ Global Location Based Services (LBS) Challenge in Orlando, USA. What we do: Our focus is to improve human connectivity between destinations while respecting the environment. We offer a multi-platform, mode-independent standardization of different forms of urban transportation into a time, money, CO 2 decision matrix for easy trip comparison and optimization. Data generated from passenger selections defines focus areas. Our Focus Reduce Traffic Congestion Reduce Parking Demand Create Hobby Tribes Minimize Carbon Footprint Generate Impressions Increase Location Traffic © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

11. Costs Benefits Placement – Routes, times, and destinations can be selected with a view to targeting specific demographics. Often, areas where traditional forms of outdoor advertising are limited or unavailable can be accessed with MagicBus. Positive Association - With MagicBus, Vancity can link the pleasures of environmental sustainability, community activity, and journeys to the brand. Word-of-mouth – The MagicBus is a unique marketing concept that generates a far stronger viral presence than other advertising forms. Retention rates – The MagicBus generates retention rates almost 5 times that of stationary billboards. Are a function of destinations visited, frequency of service, targeted demographics, and vehicle types and livery selected. Costs are comparable to print, TV, radio, and outdoor advertising campaigns.

12. Rate Card © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Approx Number of Km/Week Approx Number of POIs/Week 4 Week NET Cost Plan A4003$5930 Plan B3002$4450 Plan C2001$2965 Plan D1001$1485 RATES The rates provided are based on a minimum contract term of 4 weeks. The service is offered on once a week basis. Service rates are subject to change if there are special requests or additional customization. CONTRACTS & TERMS A signed contract will confirm booked space. The service will be guaranteed over the duration of the entire contract. Cancellation of contracts must be made in writing and received by IOTO not less than 30 days from the scheduled service date. Contracts are subject to a 15% penalty charge against the net value. Contracts are non-cancellable within 30 days of the posting date.

13. Next © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Meeting to discuss exact design of the MagicBus shuttle service. (XX days) Signing the contract for a Pilot Project of X weeks. (XX days) Implementing the MagicBus offer on Vancity‘s website. (XX days) MagicBus rolls (XX days)

14. Contacts IOTO International Inc. 269 West Keith Road North Vancouver, BC V7M 1L7 Canada Will Spat CEO wspat@ioto.ca Jimmy Au Business Development jimau@ioto.ca Philip Liesenfeld © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.