1. Business – Research - Ethics

2. * The moral standards that guide marketing decisions and actions

3. * A firm's obligation to improve its positive effects on society and reduce its negative effects

4. * The difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

5. * The idea that an organization should aim all its efforts at satisfying its customers-at a profit

6. * Exchanges between individuals or organizations-and activities that facilitate those exchanges-based on applications of information technology.

7. * The development and spread of new ideas, goods and services

8. * Transporting, storing and handling of goods in ways that match target customer's needs with a firm's marketing mix

9. * The philosophy that everyone in the organization is concerned about quality, throughout all of the firm's activities, to better serve customer needs.

10. * Giving employees the authority to correct a problem without first checking with management

11. * The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.