1. Online to Riches Welcome & Orientation June 3 rd, 2013 1 http://peggymccoll.com

2. Welcome & Orientation Class What does it take to succeed online? What’s included in OTR? What will be covered? Peggy’s Responsibility Your Responsibility Extra Bonuses The Event in Ottawa Questions for YOU Your Assignment http://peggymccoll.com 2

3. What STOPS People from Success Feeling States Don’t believe they deserve it Have no faith Feel inadequate, insecure, not smart enough, not experienced enough … Uninspired/Unmotivated Afraid of the negative impact Action Take no action whatsoever Take little action (not enough) Do a sloppy job Heading off in a direction that leads nowhere (fast) No attention to detail No follow up or follow through http://peggymccoll.com 3

4. Napoleon Hill http://peggymccoll.com 4 “There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.”

5. What does it take to succeed? A Total Commitment Positive Expectancy Laser Focus Goals Open Mindedness Willingness Enthusiasm Spirit of Service Perseverance Faith Knowledge Understanding Action http://peggymccoll.com 5

6. Over the next 6 months we’ll cover this: Idea creation Analyzing the profit-potential of any opportunities before doing the work Creating a highly profitable “Revenue Model” Putting together quality offerings Writing effective copy 6 http://peggymccoll.com

7. PLUS this! Lead generation (building YOUR email list of qualified prospects) What you need on your website … and what you definitely DON’T Creating revenue-producing services and/or products for little or no cost Methods of offline marketing to enhance your online initiatives How to get other marketers to promote your stuff for you 7 http://peggymccoll.com

8. And, these… Designing your shopping cart (and what to look for in one) Tracking traffic, leads, and sales Setting up an affiliate program (including the tools, copy, requests, emails, promotional pieces you need) Creating an ongoing month-by-month revenue stream How to continuously grow your list Multi-stream service and/or product offering creation 8 http://peggymccoll.com

9. Plus… Techniques and strategies for building your brand as an “expert” Marketing using Social Media Understanding conversion rates – what's good what's not so good The additional options for online and offline promotion 9 http://peggymccoll.com

10. And, just when you thought that was enough! We’ll also cover… What's involved in offering other people's products to generate revenue (this is what’s known as “affiliate sales” … and it’s a very big part of most online marketers’ business strategy) The ‘Basic Needs’ (there are certain things people will always be urgently willing to purchase or invest in – build your product or service around one of THESE desires, and you automatically multiply your chances for massive success! ) Assessing your own strengths and energy (What do you have of value to bring to the marketplace that others are willing to pay for?) 10 http://peggymccoll.com

11. And, this too! The Psychology Of Success – programming your mind for the wealth to come Making viral videos (there’s a very special video lesson included here) How to have a successful interview (Whether you are the interviewer or the interviewee … there are specific, easy- to-master skills that virtually guarantee professional results! And you’ll learn them from both sides, firsthand.) …and, as they say, a whole lot MORE (including membership sites, teleseminar series, e-books, and mentoring services)! 11 http://peggymccoll.com

12. How Will We Do This? TWENTY-FOUR HOURS of “class time” … arranged twice a month teleseminar lessons of two hours each (12 classes X 2 hours each = 24 hours). There’s even an open Q & A period in EVERY class ! This gives you plenty of time between classes to internalize the material, practice it, analyze the results, and formulate questions for the next class 12 http://peggymccoll.com

13. PLUS… (as part of the classes) Mastermind Sessions – every few classes, for the full six months, our group will have an intense “skull session” … the idea being to brainstorm with and for each other, helping each other in a community setting to grow our businesses bigger and BIGGER! Imagine all these great minds, and all this passion, being poured into YOUR business … and you doing the same thing for them. THAT … is the power of MASTER-MINDING! 13 http://peggymccoll.com

14. Your Questions Answered During each and every class And when we are together 14 http://peggymccoll.com

15. Important DATES (classes are on Monday 9am ET for 2 hours) Online to Riches June 17 th Online to Riches July 8 Online to Riches July 22nd Online to Riches August 12th Online to Riches August 26th Online to Riches September 9th Online to Riches September 23 rd Online to Riches October 7 th Online to Riches October 21 st Online to Riches November 4 th Online to Riches November 18 th Bonus Class: Monday, June 10 th at 12noon ET http://peggymccoll.com 15

16. 2 ½ Day Event STARTS AT 12noon on Friday, July 26 th until 4pm Saturday July 27 th 9am until 4pm Sunday July 28 th 9am until 12noon Ottawa, Ontario - YOW (Airport Code) The Marriott Residence Inn - $115/night http://www.marriottresidenceinnottawa.com/ http://peggymccoll.com 16

17. Format for the 2 ½ Day Event Everyone presents their online business idea Peggy gives feedback Feedback from all Awards Given http://peggymccoll.com 17

18. BONUS CLASS – Monday, June 10 th at 12noon EASTERN With Stephan Stavrakis Branding & Positioning Expert “Identify The Market that Will Gladly Buy from you At Any Price...” The call will be recorded! http://peggymccoll.com 18

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20. Specific Poisons to Avoid “I can’t do this!” “No one wants what I have to offer” “I can’t write/sell/market/speak/do any of this” “It is too difficult” “Who would buy it?” “I can’t get any customers” “I’m not technical enough” “I don’t have a “reach”” And bla bla bla bla bla bla … vomit 20 http://peggymccoll.com

21. Henry David Thoreau If one advances confidently in the direction of their dreams, and endeavors to live the life that they have imagined, they WILL meet with success unexpected in common hours! 21 http://peggymccoll.com

22. Keep the Energy Going Stay Excited Stay Engaged Get on the Calls Follow Through Ask Questions BE at the “live” event Implement Remember why you are doing what you are doing Share with others in this group 22 http://peggymccoll.com

23. Why are you interested in making money online? Assignment: Answer this: And, speaking of “why”

24. Ideas to be successful on the internet? http://peggymccoll.com 24

25. http://peggymccoll.com 25 Over 2 Billion People Online!

26. eCommerce Forecast for 2013 http://peggymccoll.com 26 $1.124 Trillion

27. http://peggymccoll.com 27

28. Many Ways to Make $ Online Product Sales (yours and others) Services (yours and others) List Building (sell other people’s products AND sell your products) Broker Membership Sites Teleseminar Series Webinars Advertising 28 http://peggymccoll.com

29. Consideration Questions What business are you in? What service/value will you offer? Why do you believe there is a need or a want? Will people pay for it? Is this something you can deliver? How will you brand / differentiate yourself from the rest? Is this a profitable business model? 29 http://peggymccoll.com

30. How can you create a sustainable and profitable business? 30 http://peggymccoll.com

31. What will you offer? Freebees, “Live” classes, One on One Coaching, Group Coaching, Summit, Products, Certification program, licensing What could you offer that has monthly recurring revenue? i.e. Streaming Club $88/mth What levels of offering will you have? $free $27 $297 $2997 $29,997 Product / Service Offering 31 http://peggymccoll.com

32. INTERNATIONAL OPPORTUNITIES Would this be attractive / desirable to people from all over the world? How will you make your “offering” available to people all over the world? 32 http://peggymccoll.com

33. Discussion Item Three – What is the cost to launch this product and / or service? Discussion Item One – Is there any cost involved to create this product and / or service? If so, how much? Discussion Item Two – How long will it take to bring it to market? Discussion Item Four – How does this stack up against the competition? All of these need to be evaluated Creation / Launch Considerations 33 http://peggymccoll.com

34. Step Three – Get the website ready to launch Step One – Determine the product/position/brand/uniqueness and give it a kick-butt name Step Two – Create the revenue model Step Four – Create the product From inception Creation / Launch Sequence 34 http://peggymccoll.com Step Five – Sales/Marketing: Get exposure/promote/market

35. Resources What resources will you need? Affiliates Shopping Cart Web Developer Designer (for logo, product, etc.) Marketing Copy Web hosting A Virtual Assistant 35 http://peggymccoll.com

36. How much revenue are you forecasting for each product and/or service during the next 12 months (charting quarter by quarter)? Products / Services Q1Q2Q3Q4 Product/Serv ice 1 $12,000$36,000$10,000$11,000 Product/Serv ice 2 $51,000$7,500$8,500 Product/Serv ice 3 $135,000$100,000 Product/Serv ice 4 $13,000$18,000 Product/Serv ice 5 $88,000$132,000 Product/Serv ice 6 $50,000$0 TOTALS$12,000$87,000 $303,500 $269,500 36 http://peggymccoll.com Annual Revenue $672,000

37. How much revenue are you forecasting for each product and/or service during the next 6 months? Products / Services JulyAugust Septemb er October Novemb er Decemb er Product/S ervice 1 $12,000$6000$12000 Product/S ervice 2 $48,000$88,000 Product/S ervice 3 $420,000125,000125000$155,000 TOTALS$12,000$54,000 $420,000$125,000$137000$255000 37 http://peggymccoll.com $1,003,000

38. What is the goal you have set for yourself for this business? i.e. revenue Include your salary/income in this number Estimate cost of expenses too Make sure this allows you to experience a profit Start with the end in mind What is YOUR Revenue Goal?

39. Before Launching Considerations Do a search online to determine whether you believe there is a market (need/want) for your idea (product and/or service). Create the revenue model but stay open to changing. Calculate expenses At Launch Pay attention to how the market is responding and what is working or not working with your marketing strategies. Change if required. Get it working really well! 39 http://peggymccoll.com

40. Before Launching Expenses: Cost Considerations Logo design Copywriting Website Shopping cart Product development After Launch Your salary Travel Office expenses Web hosting Addt’l copywriting Shipping Marketing programs 40 http://peggymccoll.com

41. Notice how people are responding to your delivery (products/services). Opportunity to offer more / sell more to your existing clients. What else can you offer / create / deliver? Always work on building your list and following. Stay Open to New Revenue Opportunities 41 http://peggymccoll.com

42. Step 1 Do the Research Step 2 Create the Plan Step 3 Launch in phases / steps Step 4 Marketing is an ongoing part of growing the business The steps (although they are in order) will sometimes shift but you should always be focused on profitable revenue production and growth. 42 http://peggymccoll.com

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44. When Considering Your Idea Your Level of Passion Is this something I can be successful with? Will I stick with it? i.e. am I truly passionate about this? What is required for investment startup (if any)? Am I willing to make this investment? Do I have a model of success? (or models) Is there a definite need/want in the marketplace? What else is out there? How will my product/service/offering differentiate? Why do I believe/know/feel there is the market for my idea? Will people buy it/invest in it/spend money on it? Is this a sustainable business model? Is this in alignment with my vision? When do I want to launch? How soon do I want to be making money? http://peggymccoll.com 44

45. Your reason “why”? What motivates you to do this business? Your Passion Is this something you love and are truly passionate about? Recap Homework ASsignments

46. Online to Riches Puzzle The puzzles pieces make more sense when they are laid out and organized. Putting it all together is easy but there is work involved.

47. Go to Market Strategy http://peggymccoll.com 47

48. Questions? Open Q & A time Now is the time All questions are GREAT questions