1. Investment in Maa TV Presentation to Michael Lynton July 10 th, 2012

2. 2 SPE  Regional platform: Maa TV is the last significant regional platform which can be used to organically build the SPE Regional presence in different states (Karnataka, Tamil Nadu, Kerala) and leverage existing brand franchises such as SAB and MIX; upside of those opportunities have not been included in the financials  Diversification and competitive position: Telugu market is faster growing than the Hindi national market and is more self contained than the Hindi market  Distribution: Strengthens TheOneAlliance distribution bouquet by adding regional channels and making it a more compelling offering in all parts of the country  Efficiencies: Ad sales, distribution infrastructure and management services to be provided by MSM over time SONY  Sony brand exposure: With a careful migration to Sony branding, Maa TV offers an opportunity to expand the Sony brand presence with a deep penetration of small town India in the 3 rd richest state where there is 90%+ cable & satellite penetration and hence a ready market for Sony electronics  Integration of hardware/content: Over time, implementation of one-click exclusive access to Maa TV’s library content on various hardware products like Sony Bravia TVs and Sony mobile phones supports premium pricing for these products  On the ground presence: Maa TV on the ground activities can be used to showcase Sony products and give it a leadership profile in the Andhra Pradesh market Maa offers a unique opportunity to the Sony Group

3. 3 Maa TV Deal Status (1)Purchase price calculation based on multiple of FYE14 EBITDA (2)EBITDA figures presented reflect adjustments due to FYE12 non-operating income items Assumed FX rate of 55 INR:USD Drafts of the Shareholder SHA and SPA have been given to sellers SPE to acquire 52.3% of Maa TV for a total purchase price of INR 6.1BN ($111M), representing an enterprise value of INR 11.2BN ($204MM) –SPE will acquire 51% of fully-diluted equity at close for INR 5.9BN (~$107MM) by purchasing shares from existing shareholders and assuming or repaying $9MM in debt –Additional 1.3% to be purchased in FYE15 from employee stock option holders for INR 200MM (~$3.6MM) (1) –Purchase price derived as 23.3x reported FYE12 EBITDA of INR 482MM ($8.8MM). (2) Maa TV performance year-to-date is on budget; FYE13 Q1 EBITDA is INR 138MM ($2.5MM) In terms of FYE13, multiple of acquisition is 19.8x EBITDA vs. 23.3x trailing SPE will have a call option on the 47.7% minority position beginning on the 5 th anniversary of closing –Call option will be for fair market value, determined by mutual agreement, or by independent valuation if agreement cannot be reached –If SPE does not exercise its call by the 7 th anniversary of closing, minority shareholders can force a sale of 100% of the company to a third party

4. Source: Deloitte Valuation Third Party Valuation $257 $235 $195 $168 $144 Proposed SPE enterprise value ($204MM) for 100% ($MMs converted from INR at 55 INR:USD) Deloitte Touche Tohmatsu (D&T) was engaged to value Maa TV SPE’s proposed purchase price is at the low end of the value that SPE or another strategic buyer is expected to derive from this acquisition of Maa TV Independent Fair Market Value Range – 100% Value 4 At SPE’s proposed price of $111MM (including $9MM debt assumption) for 52.3%, SPE’s estimated post-tax IRR is 17% and payback is 11 years Notes: These comparables do not include ETV that would be considerably higher. Transaction comp includes Asianet-Star acquisition, adjusted for time since close. Public comps include Sun TV and Zee TV, both of which have operations in Andhra Pradesh Assumed FX rate of 55 INR:USD $208 19.1x 16.4x 29.2x 23.6x 26.7x 22.2x Weighted Overall Value DCF Comps Public/Trans

5. Financial Impact to SPE 5 EBIT Impact Acquiring a controlling interest will allow SPE to consolidate Maa TV and is expected to increase SPE’s EBIT by over $20MM per year by FYE17 Cash Impact (a) Assumes December 31, 2012 close (b) it is our intent to not pay dividends until $10MM in working capital is achieved on the balance sheet, after which dividends will be paid on 100% of cash available Cumulative cash flow break even estimated at 11 years

6. Maa TV Financial Summary 6 All years for fiscal years ending March 31 st in Indian GAAP and exclude expected MSM inter-company transaction, management service and representation fees Excludes impact of proposed TRAI changes to television advertising guidelines (a) Assumes December 31, 2012 close and excludes $5MM in estimated transaction costs; stub period amounts are included in FYE13 column (b) Purchase Price of $204MM based on FYE12 reported EBITDA of $8.8MM, assumption of debt and ESOP share purchase; EBITDA adjusted here for changes to amortization policy in FYE12; Company changed its amortization policy in FYE12 and adjustment upwards was largely effect of moving a portion of show amortization to previous year. (c) Fair value analysis in progress. Purchase price amortization is estimated and may vary by >10%

7. 7 Regulatory Approvals This transaction is subject to regulatory approval by three different bodies –Foreign Investment Promotion Board (FIPB) –Reserve Bank of India (RBI) –Ministry of Information and Broadcasting (MIB) Timing on regulatory approval is uncertain, but could be as little as 2 to 3 months after signing, and although unlikely, as late as 1 year after signature We will need an additional FIPB approval for 1.3% stake in FYE15 and 47.7% stake in 5 years SPE purchase of 1.3% and 47.7% stakes will be conditioned on receiving FIPB approval

8. 8 Risk and Mitigation RiskMitigation Downturn in Indian advertising market MSM’s expanded footprint and premier client list insulates against this better than Maa TV or MSM stand-alone Channel growth slower than expected Key performance drivers relate to improving the programming, advertising sales, and channels distribution, which are areas of expertise of MSM management In addition, Maa TV can be a platform for the regional rollout of MSM franchises such as SAB and MIX Difficulties integrating with MSM leads to operational disruptions MSM proposes to keep existing Management in place and only slowly integrate Operations with the exception of distribution Evolving regulatory framework may reduce advertising minutes MSM management does not feel that the recent recommendations by the TRAI will be implemented SPE will need to receive FIPB approval to exercise our call option after year 5 We know of no specific reason why the FIPB would not approve the buy-up

9. Next Steps 9 Seek approval from the Group Executive Committee Complete and execute long form documents Submit filings and obtain regulatory approvals Close