1. Marketing Research Midterm Exam Dr. Trappey November 2

2. Midterm Task Write your literature review and references in APA style Write you research questions and hypotheses Write your methodology section Create the first draft of your survey or focus group plan or case method plan Due on day of exam

3. APA Style APA Formatting and Style Guide - The OWL at PurdueAPA Formatting and Style Guide - The OWL at Purdue General format of APA citation, the most commonly used style in the sciences. owl.english.purdue.edu/owl/resource/560/01/ - 45k - Cached - Similar pagesHomepage | APA Style CachedSimilar pagesHomepage | APA Style This site is devoted to APA Style and includes free style tips as well as links to online purchasing of the APA Publication Manual, Style Guides, and APA... apastyle.apa.org/ - 16k - Cached - Similar pagesAPA Citation StyleCachedSimilar pagesAPA Citation Style http://www.psywww.com/resource/apacrib.htm

4. Other Sources http://www.vanguard.edu/faculty/ddegelma n/index.aspx?doc_id=796http://www.vanguard.edu/faculty/ddegelma n/index.aspx?doc_id=796 http://owl.english.purdue.edu/workshops/h ypertext/apa/parts/method.htmlhttp://owl.english.purdue.edu/workshops/h ypertext/apa/parts/method.html

5. Purdue OWL APA Workshop http://owl.english.purdue.edu/workshops/hypertext/apa/index.html

6. Abstract

7. Purdue Owl