1. Supporting the entrepreneurial discovery process at regional level Brussels, 14th of December 2011
Christian SAUBLENS EURADA’s CEO

2. Integrated support for SMEs at regional level
New challenges need new approaches
Integrated support for SMEs at regional level
Research
Innovation
Skills
IPR
Compliance with standards and safety rules
Prototype
Proof of concept (technology and market)
Demonstration
Market replication
Clients (public procurement / private sale)
Enabling technologies and service innovation
Feasibility support for R&D proposals

3. Types of innovation New knowledge, competences, technologies
New products, technical solutions, production processes
New services
New designs or brands
New business operating models
New systems and networks
New life style ways
New working practices, organisations or management models
Public service realised in a new way

4. What is driving innovation ?
Today, public policies are based on:
Looking backwards
Benchmarking
Applying fashion concepts
But how do enterprises innovate?
Creating new ideas
Re-using existing ideas in a new form
Giving old ideas a new life
Absorbing/ imitating innovative ideas
Following new consumers’ demands

5. The dimensions of support for R&D+I
1. Approach to R&D+I
2. Nature of the support
Research
Activities
Design & Prototyping
Research centres
Human Capital
Infrastructure
Science parks
IP protection
Incubators & networks
Start ups
Financial support
Enterprises
New products/services
Enterprise growth
Non-financial support
New business models
Training
Public procurement
Market
Knowledge (people/talent)
Skills
Market replication
Technology transfer
Tourism
Mentoring/coaching
Sectors
ICT & e-business
Consultancy
Enabling technologies
Manufacturing

6. Implementing mechanism
PURCHASE
 Call to purchase a product/service/equipment
 Procurement for innovation (outcome based challenge)
 Pre-commercial procurement
 Negotiated public procurement
TAX HOLIDAYS
 For R&D+I
 For training
 For investment including FDI
In free-zones
For private investors
IN-HOUSE SERVICE
 Recruit people to provide a service
IN KIND SUPPORT
Competition/reward
Soft landing offices
INDIRECT SUPPORT
 Vitrine technologique
 Living labs to showcase innovative products/services
 Cofinance investment in human capital
 Use of infrastructure as demo/labs for the testing of new products/services
DIRECT FUNDING
Call to provide grants: 100%, 50%, 25%
Repayable advance
Vouchers
Proof of concept
DEVELOPERS
 Build and rent (estate such as incubators, industry park, science park, …)
Build and charge (utilities, networks,…)
 Package of support to attract an investor (free zone, roads to a plant,…)
OUTSOURCING
 Create a fund (guarantee, seed, VC, micro-credit, loans, mezzanine, business angels side car fund…)
 Create an intermediary organisation to provide services (RDA, RIA, FDIA, Technology centre, institute)
 Support a structure to chanel support (pôle de compétititivité, cluster, BAN …)
 Public-private partnership
 Concession

7. Assets review Infrastructure (tangible and intangible) Human Financial
R&D
Innovation
Natural and cultural
Sustainable development
Institutional and administrative
Attractiveness for FDI & talent

9. Governance and strategy
Source: EURADA

10. Triple to penta-helix model
« Silicon Valley »-an model
European model
Universities and research centres
Public & private
Talent attractiveness
Universities and research centres
Public
SMEs and civil society
Private investors
START-UP & SPIN-OFF
CAPITAL RISQUE
B.A. & V.C.
LARGE ENTERPRISE
PUBLIC GRANTS

11. The knowledge challenge
Creation of new knowledge
Technology
Service innovation and/or non-technological innovation
Commercialisation of new products/services based on new knowledge
Knowledge-based region
technology leaders
start-ups
gazelles
licensing
Others
access to knowledge
absorption of knowledge
diffusion of knowledge

12. Knowledge cycle in a region
Depreciation ?
Relevance of RDTI
Outsourcing
Offshoring
Delocation
People
Traditions, know-how
Patents
Existing
Creation
Customisation
Exploitation
Anchoring
Research
Experimentation
Living labs
Imitation
Adaptation
Partnership
Knowledge transfer
Talent attraction
Knowledge take-up by
enterprises
Foresight
Market intelligence
Stakeholder interaction
Licensing
Innovative products/services
Start-ups
Clusters
Source: EURADA

13. Cross-sectorial technology platforms
Source:

14. Skills’ challenges: location/relocation
Research
Development
Design
Marketing and sales
Global supply chain management
Customisation
Networks
Digitalisation
CREATIVE WORK
Talent
Outsourcing
Automation
ROUTINE WORK
Done by machines
ROUTINE WORK
Done by people

16. Enterprise Competitiveness "Sandwich" Theory
Niche iApple BMW Dyson Nespresso
Mass Dell
Acer
Nokia
General Motors
Low Cost Dacia Easy Jet Ryanair ZTE

17. Regional Competitiveness "Sandwich" Theory
Niche Toulouse, Cambridge, London, Milano…
Knowledge creators
Mass Wallonia
Nord-Pas-de-Calais
Midlands
Low Cost Cantabria, Madeira, Andalusia, …
Knowledge absorbers

18. The enterprise pipeline assessment matrix
Sector
Life cycle
N° of enterprises
Nature of the public support N°
Trends
Soft business support
Finance
Infrastructure
Skills
Social capital
Market intelligence
Research & innovation
Networking
Pre-venture
Existence / Start-up
Early growth
Expansion
Maturing
International relocation
Re-engineering process
Decline
Pre-failure / Closure

19. Four avenues of an entrepreneurial discovery process
turning traditional sectors into new competitive areas Nord-Pas-de-Calais(F) in rail transport or Baden-Württemberg (D) from the automotive sector to mobility, or Friesland (NL): salt-resisting crops;
modernising specialisation through new technology [Jyväskylä (FIN) in the paper industry with the integration of ICT, optoelectronics and nanotechnology];
diversifying, based on existing specialisation [whale tourism in Husavik (IS) from fisheries’ experience; eco-building in Lower Austria (A)];
radical change [Leuven (B) in microelectronics; Cambridge (UK) in biotechnology or Cantrabria (E) in marine science].

20. A commercialisation ecosystem for new ideas
Concept factory • technological and scientific research • innovation in services • transfer of technology • knowledge uptake Incubation • high value-added venues and networks • business angels – seed capital – grants? • mentoring potential entrepreneurs (by serial entrepreneurs) • proof of concept • technological showcasing Development • venture capital – corporate venturing • all-out cooperation • prototyping • first client closure, including through pre-competitive tendering and new PPP formats Growth • internationalisation • profits enabling self-financing of future investment

21. The most pressing problem faced by euro area SMEs
Source: European Central Bank

22. Is there a choice of the strategy’s ingredients?
Florida or not Florida? ? ? ?

23. www.eurada.org – info@eurada.org
For more information:
Christian SAUBLENS
EURADA –