1. Tier 1 : Who is Yokogawa Industrial Automation?
Rev.2: 15 October, 2003
Purpose of Tier 1 slide set:
- Highlight unique Yokogawa identity in the context of the vigilanceTM campaign.
- Answer the question: “Who the heck is Yokogawa?”
Target audience:
- Non-technical decision makers.
- Other key people who do not care about technical details but do care about selecting the right automation partner for their future success.
Notes:
- This tool is not intended as a ready-to-go standard presentation, but rather the basic archive from which you can create your own customized presentation sets to suit your particular audiences / occasions.

2. Our Passion is “Making Things Work”
“Yokogawa is very reliable in the roadmap schedules.
New technology arrives on-time and it works, no problems.”
Mr.Ruurd Hoekstra, Head Control & Automation, NAM
“Delivered as advertised”　Shell Philippines Exploration B.V.
“We are very, very happy working with Yokogawa, to a point where we have continued to rely on Yokogawa to help us to develop and design new systems for very important expansion projects. ”
Dr. Patrick Yeung, Executive Director Project, Schering-Plough LTD, Singapore
Points to highlight:
- We value honesty instead of hype, we take pride in delivering rather than in promising.
- This culture compels us to ensure robustness and reliability in all of our innovations.
“With Yokogawa, you install it and forget it!”
Smurfit Stone Container
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3. We strive to be your most dependable partner
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4. Our Organization Tokyo, Japan Affiliations Global Leadership
Corporate Headquarters
Tokyo, Japan
70 affiliated companies outside Japan including 16 factories
Affiliations
One of the founding members of the Fieldbus Foundation
Global Leadership
Committed to local partnership;
over 3,000 automation engineers
in 29 countries.
Commitment
Global consolidate revenue over US$ 2,300 million
Revenue
Over 80 years of dedication
to the industry
Founded in 1915
Points to highlight:
- Yokogawa has a long history as process automation supplier.
- Yokogawa is active worldwide, with strong commitment to local focus.
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5. Global Leadership / Local Partnership
Yokogawa Europe B.V.
Regional HQ Europe, Netherlands
Corporate HQ, Tokyo
Yokogawa Electric Corporation
Regional HQ China, Suzhou
Yokogawa Electric China
USA
Europe
Japan
Asia
Yokogawa Corporation Of America
Regional HQ USA, Newnan
Yokogawa Engineering Asia
Regional HQ Asia, Singapore
Points to highlight
- Yokogawa is active worldwide, with strong commitment to local focus.
- (If your customer wishes to learn more about what we manufacture in which region, use the supplementary slides at the back)
Yokogawa Russia
Yokogawa Australia
Yokogawa Brazil
Yokogawa Middle East,
Bahrain
Yokogawa Electric
Korea
Headquarters
Regional Headquarters
Production Facilities
Sales, Engineering and Service Centers
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7. Revenue by Business Segment
FY02 Revenue by Segment (M US $)
Industrial Automation & Control
1385
51%
Measurement
653
24%
Information Service
204 7%
18%
Others
493
Points to highlight:
- To Yokogawa, IA business is the most important business.
- (To many others, their IA business is not necessarily their No.1 priority.)
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8. We grow with our customers in the global market
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9. Revenue Trend (outside of Japan)
Global Business is Driving Our Growth
Millions of US$
(before consolidation)
Europe / CIS / ME
NA / SA
Asia Pacific
Points to highlight:
- Yokogawa has doubled its business outside of Japan in the past ten years.
- This growth came in the face of the generally flat market.
- More and more customers are opting for Yokogawa as their automation partner.
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11. We are focused on genuine R&D as the source of true values
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12. R&D Investment R&D Ratio in the Industry Points to highlight:
- Yokogawa’s track record of innovation was made possible by our unwavering commitment to R&D.
- After consolidating Ando, another very R&D focused company, our R&D investment ratio (the ratio of total R&D expenses to net revenue) is now close to 8%.
1999
2002
Source: IR data and annual reports
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13. For the non-stop evolution of your plant management and operations.
Innovation History
For the non-stop evolution of your plant management and operations.
2000
Plant Resource Manager
field intelligence integration to plant management & operation.
1990s
Exa-series
software suite for advanced
control and advanced
production management.
DPharp EJA
fully-digital noise-free sensing with world’s first silicon digital sensor.
1994
1998
Foundation Fieldbus on EJA
field intelligence on
digital network.
1970
YODIC600
direct digital
control system
1971
I series
Electrical controllers
1975
CENTUM
world’s first
distributed
UNIΔ
ultra-stable analog transmitters.
1978
AOK:pneumatic
controllers
1951
1957
p d/p:pneumatic
transmitters
2003
AXF, EJX, and FFCS
field intelligence evolution.
Points to highlight:
- These are just a few of the innovative new products Yokogawa has brought to market as the result of its strong R&D focus.
- Since the days of pneumatic instrumentation, it has always been our passion to deliver state-of-the-art yet field-proven solutions. CENTUM was the world’s first DCS. EJA was (and still is) the world’s first and only fully digital DP sensor.
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14. Our Profile (Deliverables)
Yokogawa Field Proven Solutions
Corporate Management (ERP*)
Integrated business operation systems
Oracle E-business suite 11i etc
Integration
Production Management (MES*)
Systems for advanced control,
simulation, production
management, and scheduling
Advanced Process Control &
Advance Operation Assistance
APC & AOA
Exa Series
Exaquantum
PIMS
Process Data Acquisition
& Management 　
Production Control System
Production control systems
Field Instruments
Field instruments, sensors, measuring instruments, analyzers and other equipment
Magnetic Flowmeter
ADMAG
Differential Pressure Transmitter
DPharp EJA
Digital Vortex Flowmeter
Digital YEWFLO
Zirconia Oxygen Analyzer
ZR 402
Safety Instrumented System
Prosafe
Integrated Production
Control System
Centum CS
3000
DCS
Points to highlight:
- Providing leading-edge yet field-proven technologies is the hallmark of Yokogawa solutions.
- Yokogawa is the only vendor who can deliver leading-edge yet field-proven solutions in both field instrumentation and production control.
- Yokogawa has extended this philosophy to the production management arena with the introduction of the Exa-series software suite.
* ERP = Enterprise Resource Planning
* MES = Manufacturing Execution System
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16. Thank you
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17. (Supplements)
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19. Business Operations in Europe and Africa
Netherlands (4 companies)
Products manufactured in Netherlands
Analyzers, safety instrumentation systems
Belgium (1 company)
Products manufactured in Germany
Flowmeters
Products manufactured in England
Sweden (1 company)
PIMS packages
United Kingdom (5 companies)
Germany (4 companies)
Austria (1 company)
Ireland (1 company)
Hungary (1 company)
Spain (1 company)
South Africa (1 company)
France (2 companies)
Italy (1 company)
= Sales and service = Manufacturing = Engineering = Development = Others
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20. Business Operations in Asia, Oceania and the Middle East
Products manufactured in India
DCS’s Panels
Bahrain (1 company)
India (1 company)
Thailand (2 companies)
Philippines (1 company)
Australia (2 companies)
Malaysia 4 companies)
Products manufactured in Singapore
Singapore (5 companies)
DCS, Temperature transmitter
New Zealand (1 company)
Products manufactured in Indonesia
Indonesia (2 companies)
DCS
= Sales and service = Manufacturing = Engineering = Development = Others
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21. Business Operations in Far East and Russia
Korea (3 companies)
Russia (1 company)
Products manufactured in Korea
Controllers, Current-To-Pneumatic Converter
China (9 companies)
Taiwan (2 companies)
Products manufactured in China
DCS, flowmeters, transmitters, recorders, meters and panels
= Sales and service = Manufacturing = Engineering = Development = Others
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