1. Tourist e-card – a way to expand modern services and solutions for tourists visiting Lithuania Dr.Vygintas Grinis Kaunas City Municipal Administration in cooperation with Association Infobalt OPEN DAYS 2009, Conglomerate Come, Create and Innovate Workshop 08C19 Tourism innovations: sharing experiences Brussels 08/10/2008

2. Content of the presentation Tendencies of e-services in the world Idea of the project What infrastructure now exists in Lithuania ? Pilot project: Vilnius - European Capital of Culture 2009

3. Tendencies of e-services

4. Areas where e-cards are used (according functions, level of security, frequency of usage) Public services: passport, identity card, social insurance document driver license, public servant, student, retiree document Banking cards: large amounts of money (with PIN and signature -VISA, MasterCard) low cost items (less than 25, without PIN or signature– Pay Pass, Visa Wave) Business: company card (access to the office, PC, databases) micro payments (parking, vending machines, entertainment) tickets (public transport, concerts, cinema, entertainments) loyalty cards (shopping and service networks)

5. Student card

6. Stadiums, sport halls Card functions: ticket to the event, payment for parking, food, drinks, gift card. Turnover of stadium increased about 15% due to faster service operations (payment procedure with cash takes about 40 sec., with e-card - only 1,5 sec).

7. e-services available for tourists Planning of trips and ordering via Internet, payments in public transport, museums, cultural events, discounts in hotels, cafeterias, concerts, cinema, entertainments

8. France, Cannes E-cards and mobile NFC phones are used: Shopping - Monoprix (supermarket), Galleries Lafayette (department store), Groupe LaSer Chains. Payment for car parking Services for tourists– information about historical monuments, famous pictures in museum, melodies of music.

9. Content of the presentation Tendencies of e-services in the world Idea of the project What infrastructure exist now in Lithuania ? Pilot project: Vilnius - European Capital of Culture 2009

10. Goals of the Tourist e-card project Increase number of tourists, visiting Lithuania Develop new attractive services for tourists Encourage incoming and domestic visits, propose practical electronic memory to tourists usage. Increase a number of tourist articles and variety of public services, renewal of the products Improve the image of Lithuania as an interesting country to visit, using innovative and new technologies Seek effectiveness for the usage of existing public tourist infrastructure, integrate e-card with the database of tourist objects

11. Tasks of the Tourist e-card project 1. Develop and implement tourist e-card infrastructure, enabling payments for all tourism services presented in Lithuania 2. Increase effectiveness of national tourism information system database using e- card, allowing planning of the trip and buying of the tourist products in advance 3. Develop system, that allows to collect information about used services and number of visiting tourists.

12. Main functions of Tourist e-card Tourist identification E-purse for payment in public transport (bus, trolleybus, railway, ferries), for parking, visiting museums, culture and sport events, tolls, buying from vending machines, rent of bicycles, boats, services in Tourism information centers, etc. Implementation of national loyalty system, used in hotels, SPA, country farms, campings, gas stations, car rental companies, shopping centers, newsagents, restaurants, etc.

13. Tourist e-card infrastructure Tourist E-card operator Service supplier

14. E-cards and analogs

15. Equipment for service providers PC with e-cards reader and Internet network Self service terminal (with Internet) NFC mobile phone

16. Fast Secure Internet Portal Public service e-signature user authentification Transport Monthly tickets Single tickets parking Culture, education student card tickets to events e-cash in the event e-content tourist card Health Critical persons info e-prescription Utility Payment collection Business video music text gaming vending machines fast food restaurants shops loyalty User (identification) card mobile phone watch key fob Card authorization center cards issuing personalization card blocking Internet banks Micro payment system Top-up by cash system Other systems User terminals (on-line) PC with card reader mobile phone with card (NFC) STB with card reader Citizen card functionality on-lineoff-line Tourist e-card system structure

17. Description of the infrastructure 1. Portal – provides full-scale information about tourism e-services in Lithuania: ability to choose interesting items to visit, pay for travel and to collect all tickets to e-card in advance 2. Broadband internet, enabling communication of all service suppliers and users 3. Internet banking system 4. e-cards authorization center - issuing of e- cards, personalization, blocking in case of loosing 5. Micropayment system for low cost items 6. System of top-up of e-cards with cash 7. Wide network of terminals for users

18. Content of the presentation Tendencies of e-services in the world Idea of the project What infrastructure exist now in Lithuania ? Pilot project: Vilnius - European Capital of Culture 2009

19. E-ticket for public transport

21. Student cards in the schools of Kaunas city Access to school Breakfast and lunch (paid by student or by social care department) Distribution of the books in the library Payments for copy machine and printing Payment for public transport (in the city transport and out of town)

22. Student cards in the schools of Kaunas city

23. Vilnius - European Capital of Culture 2009 This is the official gateway of Vilnius – 2009 to leisure and tourism information in Lithuania Intended for foreigners who come here to work and recreate Intended for Lithuanian residents seeking holiday opportunities in Lithuania Who www.lt.gyvai.eu is intended forwww.lt.gyvai.eu

24. Content of the presentation Tendencies of e-services in the world Idea of the project What infrastructure exist now in Lithuania ? Pilot project: Vilnius- European capital of culture 2009

25. Implement plan of tourist e-card project 1.Development of national tourist e-card business model and arrangements of agreements with all interested parties 2.Development of technical solutions for service providers, common infrastructure (equipment requirements for service providers, interfaces, security, communication protocols) 3.Implementation of tourist e-card common infrastructure and equipment for public service providers (museums, theaters, state enterprises, etc.) 4.Marketing of tourist e-card

26. Project risks 1. Not all public service providers understand advantages of new technologies 2. Lack of financing in public sector 3. Not accepted national e-cards standard 4. Unsatisfactory work of the operator

27. Principles of www.lt.gyvai.eu menu www.lt.gyvai.eu The home page features groups of services which users always look for: Arrival Accommodation Catering facilities Events Leisure Shopping Each group is broken down into more specific categories both on the home page and in the specific zone

28. e-card integration with the portal of www.lt.gyvai.euwww.lt.gyvai.eu Pilot project allows to check the integrity and readiness during year 2009, Vilnius – European Capital of Culture 2009 More than 980 events and 115 projects during year 2009 in Vilnius and Lithuania Foster cooperation between cultural operators 3 million visitors expected in year 2009 in Lithuania Implementation of the e-card for visitors of European Capital of Culture 2009 allows to realize B2B, PPP models and new innovative solutions in practice

29. Budget of the pilot project Equipment for service providers units PC + reader +Internet connection 1000300300.000 Special terminal + Internet connection 725300217.500 NFC phone 34010034.000 Common software and hardware Portal 1000001100.000 Personalization of cards 23200123.200 Top up of cards with cash equipment 58012069.600 Cards for tourists Personalized cards 5300000015.000.000

30. Thank You ! More information: www.lt.gyvai.eu www.kaunas.lt Dr. Vygintas Grinis vygintas.grinis@kaunas.lt