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THE ROLE of REGIONAL DEVELOPMENT AGENCIES IN EUROPE Jacques Evrard EURADA EURADA President.

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Presentation on theme: "THE ROLE of REGIONAL DEVELOPMENT AGENCIES IN EUROPE Jacques Evrard EURADA EURADA President."— Presentation transcript:

1 THE ROLE of REGIONAL DEVELOPMENT AGENCIES IN EUROPE Jacques Evrard EURADA EURADA President

2 Im from the government and Im here to help - Ronald W. Reagan -

3 RDAs in Europe Core businesses: - Regional strategy implementation - Infrastructures (industrial parks, incubators, …) - Support to enterprises, mainly SMEs (creation, development, innovation, access to finance, clustering) - Attraction of FDI & territorial marketing. EURADA federates 150 RDAs active in more than 20 European countries.

4 FDI modus operandi of RDAs Own offices abroad (USA, Japan, …) Using existing diplomatic channels (i.e. trade commissioners) Hands in hands with national agencies Hiring consultants

5 KEY QUESTION IS : HOW TO DIFFERENTIATE ? Economic profile Markets Taxes Regulations Labor climate Suppliers & know-how Utilities Incentives Quality of life Infrastructure & logistics Sites & offices (real estate) Divergence Convergence Source : Buck Consultants International – Eurada meeting Challenges (1)

6 Challenges (2) Providing a unique selling point Indeed most EU regions have similar competitive advantages Focus on regional strengths Or/and Better market segmentation

7 Challenges (3) Direct Inward Investment in developed countries ATTRACT ADDED VALUE SMEs TALENTED PEOPLE

8 Region attractiveness ATTRACTIVENESS FACTORS OF A REGION: –Clusters –Human capital (training) –Excellence in RDT or innovation –Quality of life –Proximity of the markets QUESTION : Are these competing advantages reflected in the advertisements for the regions? Territorial marketing

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19 Jacques EvrardEURADA Avenue des Arts 12, bte 7 – 1210 Brussels, BELGIUM – For more information: Thank you for your attention


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