1. The Elements of Design: Texture and Typography Module 3: Designing for Communication LESSON 7

2. Module 3: Designing for Communication LESSON 7 Lesson Overview In this lesson, you will:  Explore the uses of texture and typography as they apply to Web design

3. Module 3: Designing for Communication LESSON 7 Guiding Questions  How do you show emotion when using a font on the computer screen?

4. Module 3: Designing for Communication LESSON 7 Texture  Creating the illusion of depth or three dimensions on a flat surface  Lines  Shadows  Color to highlight

5. Module 3: Designing for Communication LESSON 7 Using Lines for Texture  Detail lines in hand-drawn images  Veins on leaves  Grain lines on a piece of wood  Hair or fur on an animal  Illusion that object isn’t flat

6. Module 3: Designing for Communication LESSON 7 Using Shadows to Create Texture  Make an object appear to be raised off the surface  Text  Buttons  Image outlines

7. Module 3: Designing for Communication LESSON 7 Using Texture as a Background  Can add visual appeal  Can be distracting if used incorrectly  Place elements, such as text and objects, inside a shape

8. Module 3: Designing for Communication LESSON 7 Typography  The use of font  Style  Emphasis  Size  Color

9. Module 3: Designing for Communication LESSON 7 Style  Serif font  Small strokes at the end of letters  Useful in printed material  Times New Roman  Sans serif font  Drops the strokes at the end of letters  Useful in electronic material  Arial

10. Module 3: Designing for Communication LESSON 7 Style  Decorative Script font (Blackadder) Historic or elegant look Difficult to read in longer portions of text  Symbol Font (Webdings)  Symbols for letters   Secret codes 

11. Module 3: Designing for Communication LESSON 7 Emphasis  Types Bold Italic Color Size  Be consistent with use  Avoid using underlining

12. Module 3: Designing for Communication LESSON 7 Size  Measured by points  Point = 1/72 inch  Sizes for Web design  12 points or 14 points  10 points or lower: hard to read  16 points or higher: used for headings 8 pt 12 pt 20 pt 36 pt 48 pt 60 pt

13. Module 3: Designing for Communication LESSON 7 Typography Sends a Message  Some styles have emotion or a feeling attached to them  Decorative – historic or elegant  Capital letters – anger or shouting Emerging Technologies – neither historical nor elegant QUIET NAP TIME – doesn’t show anger and doesn’t need to be shouted

14. Module 3: Designing for Communication LESSON 7 Assignment  Use the Web site you have chosen  Analyze it according to the standards of texture  Analyze it according to the standards of typography  Begin writing your justification for each  Finish any others that you may need to complete

15. Module 3: Designing for Communication LESSON 7 Lesson Review  How does the use of texture and typography apply to Web design?