1. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Basic Teaching Skills for Career Education Instructors Chapter 15 The Art of Retaining Students

2. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Critical Concept So many students who have dropped out of high school or college say it is because the overall learning experience at the institution was negative. Master Educators can make the learning experience a positive one.

3. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Desired Performance Goals Explain the importance of implementing a sound student retention program. Write a mission and vision statement. Explain the role of administrative policies in institution operations. Develop a unique institution culture. Explain the effects of admissions and new student orientation policies on student retention. Instill student ownership in the institution. (continues)

4. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Desired Performance Goals Deliver effective curriculum content. Explain the importance of holding the highest level of enthusiasm when teaching. Deliver excellent student service. Explain the importance of professional development as an educator. Practice recognition and praise in the educational process.

5. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. The Master Educator Supports the sound administrative policies of the institution at all times. Lives and breathes the established culture of the institution. Provides energized education and instills the desire to learn daily. Wraps every required student criticism in a praise sandwich.

6. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Sound Retention Plan The plan begins when the prospective student walks through the front door for the first time and continues until the student successfully graduates.

7. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. The Institution’s Philosophy The institution must be led by a set of agreed-upon and shared beliefs. To achieve this, every staff member must engage in defining and articulating the philosophy.

8. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Sound Retention Plan Elements Institution vision and mission Administrative policies Institution’s culture Admissions policies Orientation program Student ownership of school A creative curriculum Energized educators Customer service Educator investment Praise policy

9. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. The Mission Statement What the school is What the school does What it hopes to accomplish What it is trying to change Who it serves Where it provides its services

10. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. The Vision Statement Be clear. Paint a vivid and clear picture. Describe a bright or hopeful future. Be memorable and engaging. Have realistic, achievable aspirations. Rationally align with school’s values and culture. Include goals, objectives, and timelines.

11. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Three Questions Where are we today? Where do we want to be? How do we get there?

12. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Ethical Administrative Policies Publish written polices and procedures. Employ qualified personnel.

13. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Defining the School’s Culture The culture is what sets the school apart from all others and represents the set of shared attitudes, values, goals, and practices that characterize the institution. It defines how students are trained, developed, and nurtured into professionals. It causes students to take ownership of the school. It is the school’s personality.

14. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Desired Atmosphere It takes 11 positive people to overcome 1 negative one. School’s culture is portrayed through: –Physical image –Language –Attitude –Effectiveness –Education –People

15. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Admissions Policy and Procedure A school’s retention program continues with the first enrollment interview.

16. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Admissions Interview Admissions requirements Complete course costs Program overview Why the school is a good choice School policies and standards School’s performance outcomes Physical and safety demands Expected compensation potential Licensure requirements

17. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Student Registration Once the prospect has been pre-screened, qualified for enrollment, and completed the interview process, it is time to enter into an enrollment agreement and schedule the student for orientation.

18. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. New Student Orientation A thorough orientation program is absolutely essential to student retention. If done completely and properly, it can be one of the best tools you have to prevent a later withdrawal from enrollment.

19. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. My Promise I have taken the first step on my journey to success. I have given myself the courage to enroll in school. By taking this step, I have made the conscious decision that I want more for me and my family. This decision will allow me to accomplish my dreams. No one can take this dream away from me unless I allow it. I am my own greatest resource. I will complete my education. I can only fail if I give up.

20. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Instilling Student Ownership Student support services Transfer technique –Monthly rap sessions –Periodic surveys –Suggestion box

21. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. The Creative Curriculum Prescribed by regulatory agency Input from advisory council Components –Content –Delivery

22. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Energized Educators Promote student ownership of learning. Encourage independent learning. Promote teamwork. Optimize student productivity. Create excitement and love of learning. Promote effective teaching activities.

23. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Prepare and Organize Elements of Teaching Identify student learning styles. Instill love of learning. Promote fun and humor in classroom.

24. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Delivering Outstanding Customer Service Customer service refers to the set of behaviors that a business or institution undertakes during its interaction with its clients (and/or students).

25. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Who Are the Customers? Students –Demographics –Needs –Expectations Salon Clientele

26. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Hints for Adult Learners Respect them. Respond as you would to a colleague. Incorporate realities and ethics.

27. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Superior Customer Service Customer service for students is based on the premise that educators provide students with reasonable choices and options based on a sound foundation of educational and institutional integrity.

28. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Tips for Superior Customer Service Respond with immediacy. Provide pertinent information. Provide relevant and timely feedback. Be available.

29. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. How to Show You Care Listen. Have a positive attitude. Communicate. Anticipate needs. Follow up. Show appreciation.

30. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Investing in the Educators Written plan for continuing education –Teaching methodology –Delivery skills competencies –Professional skills competencies –Internal motivation

31. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Motivational Circumstances Clean, sparkling facility Involving educators in vision Providing best educational tools Equal opportunity for learning and growth Providing respect, concern, and caring attitude Recognition (continues)

32. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Motivational Circumstances

33. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. The P-R-A-I-S-E Policy P: Praise that R: Recognizes A: Accomplishment I: Is S: Spontaneous and E: Effective

34. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Praise Strategies Do it now. Be specific. Connect to the educator’s feelings.

35. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Praise to Criticism Ratio 4:1 = status quo 8:1 = growth Reality: 8 criticisms to 1 praise

36. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Trust and Appreciation Trust is an essential component of the recognition process and needs to mean the same thing for teachers as it does for management. Maintenance of trust is achieved when teachers are held accountable for performance and recognized for performing as expected and beyond. Appreciation mechanisms should be used.

37. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Wrapping It Up Never take for granted that educational excellence is easy. It is a process, not an event. It includes: –Quality education and qualified faculty. –Maintaining a positive systems of rewards. –Establishing trust. –Ethical and organized policies and systems. –Desire, commitment, and dedicated team.

38. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. In Retrospect Explain the importance of implementing a sound student retention program. Explain the role of administrative policies in institution operations. Explain the effects of admissions policies on student retention. Explain the effects of new student orientation practices on student retention. (continues)

39. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. In Retrospect Describe some methods used to instill student ownership in the institution. List some key techniques used in developing effective curriculum content. Explain the importance of holding the highest level of enthusiasm when teaching. (continues)

40. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. In Retrospect List some key elements of delivering excellent student service. Explain the importance of professional development as an educator. Explain the importance of practicing recognition and praise in the educational process.

41. © Copyright 2014 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned, copied, or duplicated, or posted to a publicly accessible website, in whole or in part. Congratulations! You have just completed fifteen units of study toward completion of your instructor training program.