1. Elements of Design

2. Elements vs Principles
Elements of Design are the graphic items that are the building blocks of all design
Line, Shape, Color, Value, Space, Texture, Motion and Type
Principles of Design describe the methods of arranging and assembling elements.
Contrast, Repetition, Alignment, Proximity

3. Elements of Design LINE
An element that is used to define shape, contours and outlines
Can suggest mass or volume
Characteristics are:
Width
Length
Direction
Focus
Feeling

4. Elements of Design Examples

5. Elements of Design Examples

6. Elements of Design SHAPE
An enclosed space creates shape
Can be simple or complex
Categories:
Geometric
Organic
Positive
Negative
Dynamic

7. Elements of Design Examples

8. Elements of Design Examples

9. Elements of Design COLOR
Color is used to unify objects and tie them together
Color can create emotion and leave a lasting impression
Use colors that create harmony in your design

10. Elements of Design - Color PRIMARY COLORS
Red, Blue and Yellow
They are the building blocks used to create all other colors.

11. Elements of Design - Color SECONDARY COLORS
Violet, Green and Orange
When two of the Primary colors are mixed together, a Secondary color is made.

12. Elements of Design - Color TERTIARY COLORS
Mixing the Primary and Secondary colors produces Tertiary colors.

13. Elements of Design - Color COMPLEMENTARY COLORS
Directly across from one another on the color wheel.
Complementary colors create visual electricity.

14. Elements of Design - Color SPLIT-COMPLEMENTARY COLORS
The two colors on either side of the complementary color.

15. Elements of Design - Color TRIAD COLORS
These colors form a triangle within the color wheel.

16. Elements of Design - Color ANALOGOUS COLORS
Three colors side by side on the color wheel.
Often found in nature i.e. sunset or ocean.
Pleasing to the eye.

17. Elements of Design Examples

18. Elements of Design VALUE
Value is the range of lightness and darkness within a design
Value can create mood/feeling
Categories
Tint
Shade
Contrast

19. Elements of Design Examples

20. Elements of Design SPACE
Space is the arrangement of objects in your design
Your design can be crowded or sparse
Categories
Positive space
Negative space
Focal point
Perspective

21. Elements of Design Examples

22. Elements of Design TEXTURE
Texture is used to replicate three-dimensional surfaces
Produced through various drawing and media techniques
Categories
Real
Implied (2-D)

23. Elements of Design Examples

24. Elements of Design MOTION
This element portrays the act or process of changing place, direction, orientation, or position
Created using starting and stopping points or blurring of action
Categories
Real
Implied

25. Elements of Design Examples

26. Elements of Design Examples

27. Elements of Design TYPE
For the purposes of graphic design, type is considered an element
Fonts, arrangement, weight and placement of type can evoke various emotions and create different messages

28. TO DO: Elements of Design Activity
You are going to develop examples of each element which will accompany your notes and you can use for future reference.
Using Illustrator, create an example for each element of design.
ILLUSTRATOR SKILLS:

29. Elements Activity
Your eight examples should be arranged and labeled on an 8.5x11” page.
Example:

30. Elements Activity
Your eight examples should be arranged and labeled on an 8.5x11” page.
Print off or show me on screen before end of class today.
Cut out each example and tape it into your sketch book