1. Bulgaria, a strong and important business for Kraft
11 May 2012

2. An Amazing Brand Portfolio across the globe
12 brands with more than $1 billion in revenue
70+ brands with more than $100 million in revenue
40+ brands over 100 years old
80% revenue from #1 share positions
Kraft Foods markets many of the world’s leading food brands.
Millions of times a day, in more than 160 countries, consumers reach for their favorite Kraft Foods brands.
Our billion dollar brands include: Kraft, Cadbury, Jacobs, LU, Maxwell House, Milka, Nabisco and its Oreo brand, Oscar Mayer , Trident and Philadelphia.

3. Fast Facts about Kraft worldwide
Approximately $54.4 billion in revenue
World’s #2 food company, #1 in North America
#1 in global confectionery and biscuits
Sales in 160+ countries, Operations in more than 70 countries
Approximately 140,000 employees
Donated more than one billion servings of food since 1997
Figures are for the combined Kraft Foods and Cadbury businesses

4. A very strong portfolio in Bulgaria
Our Bulgarian portfolio is a combination of well-loved Bulgarian and international brands!

5. Local Organization – Locations
Kraft Foods Bulgaria AD, a subsidiary of Kraft Foods Inc.:
Revenue of BGN 210 million*
Commercial unit in Sofia
Chocolate plant in Svoge
Coffee plant in Kostinbrod
Approximately 1,000 employees
* Information for 2011.
Svoge
Kostinbrod
Kraft Foods has been investing continuously since in:
-- manufacturing, new technologies, machines;
-- growing our people;
-- in our brands (Bulgarian media);
Sofia

6. Majority of products sourced locally
Coffee
Chocolate
Biscuits
Kostinbrod
Svoge
94%
Nova Brazilia, Jacobs R&G
6% Imports
(Banbury,Valasske, Bremen)
77%
Milka, Svoge, Suchard
23% Imports
(Loerrach, Kaunas, Poznan, Bludenz, Bern) 0%
100% Imports
(Plonsk, Viana, Opava, Lovosice)
Most of our production is sourced locally (if you buy one of Kraft products you strengthen also the Bulgarian economy);

7. Local Organization - Factories
Svoge Chocolate Plant
1905 – The chocolate factory established by Velizar Peev in Sofia
1924 – The chocolate factory moved to Svoge due to better economic and environmental conditions
1947 – Factory’s nationalization
1993 – Kraft Jacobs Suchard acquires the chocolate factory in Svoge and starts business activity in Bulgaria
2008 – Svoge Expansion Project
Over 30 million USD investment only in the past 2 years
Regional hub (local market, EAM, Ukraine, Romania, Greece, Canada)
Kostinbrod Coffee Plant
1990 – The coffee factory “Orion” established in Sofia
1994 – The coffee factory moved to Kostinbrod
2001 – Kraft Foods Bulgaria acquires Nova Brasilia coffee plant in Kostinbrod
2001-now – continuous investment, producing also for Ukraine, Romania,

8. What do we expect from Bulgaria?
Continued macroeconomic stability
Predictability
Transparency
Change of mindset in local municipal government (win-win)
Trusted partner to business
Better understanding of the competitive environment we operate