1. Geneva, Switzerland, 17 October 2011 SDP Components for Converged Telecom-Internet Applications Changsup Keum, Principal Researcher ITU Workshop on “Service Delivery Platforms (SDP) for Telecommunication Ecosystems: from today’s realities to requirements and challenges of the future” (Geneva, Switzerland, 17 October 2011 )

2. Contents Trends of Service Technology SDP Components Requirements for SDP standardization 2 Geneva, Switzerland, 17 October 2011

3. Trend of Service Technology Openness Mashup App Store Convergence & Composition Participation SNS UCC, UCS, UCN Personalization I-Centric Communication Context-awareness 3 Geneva, Switzerland, 17 October 2011

4. Service Evolution 4 Geneva, Switzerland, 17 October 2011

5. Trends of Convergence Convergence Evolution 5 Network Convergence Network Convergence Media Convergence Media Convergence Service Convergence Service Convergence Environment Convergence Environment Convergence Geneva, Switzerland, 17 October 2011

6. Paradigm Shift for Network Service Delivery 6 Geneva, Switzerland, 17 October 2011

7. Value Position of Service Delivery Platform 7 Geneva, Switzerland, 17 October 2011 (Adapted from “Tutorial at ICIN 2010 – How Smart will future Bit Pipes be?”)

8. Scenario View of SDP 8 Geneva, Switzerland, 17 October 2011

9. General SDP Components Service Creation Environment SDK, Semantic Service Discovery, Service Annotation SDP Framework Service Orchestration (BPEL) Access Control: SSO, Id Mgmt, Policy Control Service Life Cycle Management Service Adaptation (ESB) Service Execution (WAS) Network/Subscriber Abstraction Call Control, Messaging, Presence, Location, presence, Session Management, Multimedia Management, User Profile 9 Geneva, Switzerland, 17 October 2011

10. ETRI SDP Components 10 Service Orchestration Integrated Service Registry Integrated Service Registry Application/ Service profile Profile Management Application Management Management Portal Access/Policy Control Native App 3 rd party App … Service Dispatcher Service Management WS API … User/ASP profile WS API Semantic Service Annotation Goal-driven Application Creation Semantic Service Discovery Service Editor Goal Ontology Service/ Application Repository Service/ Application Repository Service Component … Service Creation Service Delivery Management Service Execution Call E-mail SMS Presence Communications Directory Direct Msg. Group/ Discussion Activity Group/ Discussion Activity Company Board Company Board Social Network Wiki File Cloud Federated Search Federated Search Knowledge Sharing Open API Service Testing Service Composition Code Generator ETRI SDP Following Geneva, Switzerland, 17 October 2011

11. Open Source Adoption in ETRI SDP 11 SDP Components Open SourceLicense Access ControlJOSSOLGPL Service Orchestration Eclipse BPLE/Apache ODE EPL/Apache Service DispatcherFUSE/ServiceMixApache Service ExecutionGeronimoApache Service TestingsoapUILGPL Geneva, Switzerland, 17 October 2011

12. Towards Smart Network & Service 12 Converged Telecommunication Services (FMC, Quadruple Play, IPTV, Telco 2.0) Telecommunications Service Delivery Platform Fixed and/or Mobile Transmission Network Future Internet Applications (Data Service, Contents) Future Smart Service Delivery Platform Future Network A future smart service delivery platform provides reusable capabilities for multiple applications hiding the details of underlying technologies Geneva, Switzerland, 17 October 2011

13. Future Smart Service Delivery Platform 13 Smart Work Smart Grid Smart TV Smart Network Service Users Knowledge Management Network Adaptation Service Delivery Framework Service Management Contents Data- Analysis Learning Health Logistics … Service Enablers Geneva, Switzerland, 17 October 2011

14. Requirements for future SDP Standardization Requirements on Data Service Big data era: Cloud social media data, Enterprise data, Web data Intelligent Data Service based on Big data analysis (e.g. Google Prediction APIs) Data-Service Mashup Requirements on Contents Service Harmonization of CDN and SDP Overlay Contents Delivery (Smart Node) Contents-Service Mashup 14 Geneva, Switzerland, 17 October 2011