1. © 2005 ENTOVATION International Ltd. Toward Prosperity IRI Enters Toward Prosperity in the Knowledge Economy Debra M. Amidon Founder and Chief Strategist ENTOVATION International Ltd. debra@entovation.com www.entovation.com Festival of Thinkers Theme: Globalization, Innovation and Entrepreneurship Abu Dhabi, UAE 27 March 2005

2. © 2005 ENTOVATION International Ltd. “Managing the Knowledge Assets into the 21 st Century” (USA) ‘Knowledge for Development‘ – The World Bank (Washington, DC) “Knowledge Wave Initiative” (New Zealand) 19872001+1996 “Human Capital Reporting for the Knowledge Economy -OECD Observor” (Paris, France) “European Union Knowledge Conference (Utrecht, The Netherlands) ‘Study Commission on the Implications of the Knowledge Economy (Beijing, China) Evolution of Knowledge Economies 2000 19971998 Global Knowledge Partnership I (Toronto, Canada) Global Knowledge Partnership II (Kuala Lumpur, Malaysia,) Knowledge Park – The World’s Fair (Hannover, Germany) IC Report for the Nation:Welfare and Security” (Stockholm, Sweden,) “The IC State of Israel – Hidden Values of the Desert” (Israel) “IC Statements: Towards a Guideline” (Copenhagen, Denmark,) “National Conference on IC” (Lima, Peru) 1999 “FASB Guidelines” (USA) “Brookings Institute Report on Intangibles” (USA) “Enterprise Value in the Knowledge Economy - OECD” (Paris, France) “Indicators – The World Bank” (Washington, DC) “Poland Prime Minister & Cabinet Visit” (New York, NY) 19941991 “Grande Collogue de Perspective” (Lyons, France) “Western Hemisphere Knowledge Partnership” (Boston, MA) “US State Dept Briefing on Russia” (Washington, DC - USA) “The Innovation Nation” by the Prime Minister (Singapore) “National Intellectual Capital Index TM ” (UNOPS/ McMaster) “E100: Building Collaborative Advantage” (NY City, NY) “PDVSA Conference (Caracas, Venezuela)

3. © 2005 ENTOVATION International Ltd. 3 Volume Set Knowledge Economics: 3 Volume Set I - Principles/Standards II - Practices III - Policy and Measurement 27 lead author contributors from 17 countries of the ENTOVATION Network http://www.entovation.com/mailing/july1204.htm Knowledge is the limitless and expandable source of economic wealth. Value is created when knowledge moves – is innovated – from point of origin to need or use. Collaboration for mutual leverage – synergistic win/win – provides optimal utilization of assets, both tangible and intangible. Laws of Knowledge Dynamics:

4. © 2005 ENTOVATION International Ltd. Creating a Knowledge Innovation Zone KnowledgeStructures Culture Diversity Networks/Ecology EnvironmentKnowledgeStructures Culture Diversity Networks/Ecology Environment KnowledgeWorkers Entrepreneurs Leadership Millennium GenerationKnowledgeWorkers Entrepreneurs Leadership Millennium Generation KnowledgeTechnology Inter/Intranets Collaborative Multi-mediaKnowledgeTechnology Inter/Intranets Collaborative Multi-media KnowledgePerformance IC Measures Sustainability Indicators Venture CapitalKnowledgePerformance IC Measures Sustainability Indicators Venture Capital Knowledge Process Innovation Frontier Innovation Dynamics Innovation Strategy

5. © 2005 ENTOVATION International Ltd. The Knowledge Millennium Generation Organizations 1.Sharing knowledge and practice> Sharing meaning and goals 2.Private knowledge sold by experts>>Public Knowledge shared to increase social responsibility 3.Organizations based on structures of roles and tasks>>>Organisations based on cultures of relationships 4.Individual points of view>>>Group perspectives Values 5.From arrogant certainty>Humble doubt 6.Value based on money>>Value based on wisdom Purposes 7.Progress based on novelty>Sustainability based on experience 8.Environmentally destructive knowledge exploitation>>Environmentally sustaining knowledge contribution 9.Digital technology as a knowledge delivery mechanism>>Digital technology as a knowledge creation tool

6. © 2005 ENTOVATION International Ltd. “We are at a historical choice point – a defining moment - in determining the kind of world our children's children will inherit. It should be environmentally sustainable, economically equitable and socially responsible.” “The world is now our manageable landscape. Connections are made East-to-West, North-to-South with many nodes in between. But The Innovation SuperHighway is not only a physical infrastructure, albeit technical and electronic. It is human – a function of insight, interaction and imagination resident in the minds, hearts and hands of people around the globe.” - Amidon 2003