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Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Lets Work Together at The Glades Steve Beverley (CSC) Natalie Owen (Vipre UK Ltd)

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Presentation on theme: "Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Lets Work Together at The Glades Steve Beverley (CSC) Natalie Owen (Vipre UK Ltd)"— Presentation transcript:

1 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Lets Work Together at The Glades Steve Beverley (CSC) Natalie Owen (Vipre UK Ltd)

2 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Presentation Contents Capital Shopping Centres (CSC) CSC Sustainability Credentials CSC Travel Plans The Glades – London Project Background ASTUTE (EU Project) Measures Implemented Project Consortium Survey Stats Launch Event Travel Booklet The Future – TMA/BTCTEP Measures 2008/09 Summary/Tips

3 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Capital Shopping Centres Creating places for tomorrows customers Lakeside Boardwalk, Thurrock Chimes, Uxbridge

4 ECOMM 2008 Capital Shopping Centres and Vipre UK Ltd Capital Shopping Centres Great British coverage 12.6 million sq. ft. of space 2,021 units 225 million customer visits a year A C DB Braehead Eldon Square MetroCentre Manchester Arndale The Potteries Cribbs Causeway Victoria Centre Chapelfield St Davids St Davids 2 A: The Harlequin B: Lakeside C: The Glades D: The Chimes Westgate

5 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Capital Shopping Centres Leading market position 9 of the top 30 UK shopping centres 2006SchemeLocation 1MetroCentreGateshead 2BluewaterDartford – Greenhithe 3MeadowhallSheffield 4The Trafford CentreManchester – Trafford 5Lakeside Shopping CentreGrays – Thurrock 6Merry Hill CentreBrierley Hill 7the centre:mkMilton Keynes 8East Kilbride Shopping CentreEast Kilbride 9Manchester ArndaleManchester 10Whitgift CentreCroydon 11Eldon Sq. Shopping CentreNewcastle upon Tyne 12BullringBirmingham 13The HarlequinWatford 14The Telford Shopping CentreTelford 15Festival PlaceBasingstoke 2006SchemeLocation 16The Mall at Cribbs CausewayBristol 17Brent Cross Shopping CentreLondon – Hendon 18Queensgate Shopping CentrePeterborough 19The Victoria CentreNottingham 20The Arndale CentreLuton 21Braehead Shopping CentreRenfrew, Glasgow 22Kingfisher Shopping CentreRedditch 23WestQuaySouthampton 24Frenchgate Shopping CentreDoncaster 25Almondvale Shopping CentreLivingston 26White Rose Shopping CentreLeeds 27The OracleReading 28Clyde Shopping CentreClydebank 29The GladesBromley 30Cwmbran Shopping Cwmbran Source: Trevor Wood Associates 2006 Going Shopping Guide

6 ECOMM 2008 Capital Shopping Centres and Vipre UK Ltd Sustainability Credentials Published carbon footprint 95% energy purchased from renewable sources Travel plans for shopping centres Waste streaming and recycling Economic progress through regeneration (100% brownfield) Independently audited Liberty International Group Corporate Responsibility (CR)

7 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Capital Shopping Centres Travel Plans MetroCentre, Gateshead – planning obligation Appointment of Sustainable Travel Manager Why travel plans? – Commercial – Choice for customer – Environment – Corporate responsibility Content of travel plan – Infrastructure – Information – Partnerships

8 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Capital Shopping Centres Travel Plans - Partnerships Retailers Local Authority Transport operators Local businesses The Glades Shopping Centre (exemplar)

9 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 The Glades Shopping Centre London Borough of Bromley Challenges: 150 businesses – 3000 staff Communication – lack of / internet Variety of shift patterns Turnover of staff Conflicting corporate policies

10 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Project Background (2005 to present) Establishment and Development Travel Plan complete – evidence base 1 st implementation stage Support and commitment from businesses Steering group Marketing and media Green Guardian Sponsors Branding Launch event Travel booklet Pilot studies Awards

11 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 The ASTUTE Project Advancing Sustainable Transport in Urban Areas To promote Energy Efficiency 6 cities – London, Dublin, Graz, Budapest, Grenada, Siracusa Funding – Transport for London & EU Aim – Overcoming the barriers to cycling and walking/ Public and Private sector/ Toolkit London – The Glades shopping centre & The London Borough of Bromley Benefits – Networking, dissemination, learning best and worst practice, European promotion, funding, access to expert knowledge Retailers

12 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Measures Implemented 2006/2007 Glades Travel Plan Glades Travel Plan booklet for staff and visitors Glades website host to electronic Travel Plan booklet 214 Personalised Travel Information Packs distributed to Glades staff by CEN (partner in the ASTUTE project) M&S staff survey Internal site audits of M&S, H&M, Boots and Debenhams – support from general managers for pilot studies to take place Robust Travel Plan Steering Group established - Meeting at least every 6 weeks comprising LEPT, Capital Shopping Centres (General Member, Marketing Manager and Sustainable Travel Manager), CEN and Vipre. Liaises with Seltrans Travel Plan supported by CSCs parent company Liberty International PLC Consultant sits on Merchants Association and Business Breakfast meetings: Glades Travel Plan standing item

13 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Measures Implemented 2006/2007 Personal relationships built between the consultant and CSC, the Glades management, store managers, Bromley Town Centre Manager and the local / national press, as well as local partners such as Bromley Council, transport operators and developers. Significant work time allocated to development of Travel Plan by CSC. Glades Marketing Manager incorporating Travel Plan measures into corporate branding Standing weekly item in the News Shoppers Green Guardian column Full page News Shopper editorial reserved to promote Glades Travel Plan launch, 22 September 2007, and double page spread advertising results of launch Consultant sits on Green Guardian Steering Group Development of a local travel information booklet for staff and visitors Annual Green Guardian Awards – Vipre consultant nominated on judging committee Formally confirmed full support from Bromley Town Centre Manager

14 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Project Consortium Committed Partners Bromley Town Centre Manager (part of Bromley Council) Local Interest Groups and other Community Stakeholders TfL TDM Unit The Glades Marketing Manager The Green Guardian The I Move London Campaign The London Travel Awareness Team The local Bromley bike company The Merchants Association (representing retailers in The Glades) The News Shopper (local paper) Bromley Town Centre Manager

15 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Survey Statistics Attitudinal and Mode (Travel Plan) 102 survey respondents Businesses only 42% car (alone) 12% walk 36% bus 4% train 4% car with others 2% car with passenger 0% motorcycle, 0% cycle, 0% underground, 0% bike/train 0% tram, 0% taxi, 0% company car, 0% dropped off National average of single car use is 71% Greater London – 41% Central London – 12% Outer London – 66% (National Travel Survey 2001)

16 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Survey Statistics Attitudinal and Mode (Launch Event) Modal Split No.% Walk2520 Cycle108 Bus4133 Train86 Car driver2722 Car passenger Attitudes No.% I already do7863 Yes2923 No

17 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Launch Event European Mobility Week In Town Without My Car day Local involvement Staff and visitors Branded stand Media/ Photographer Freebies/ Debenhams etc Distribution of booklets Interviews/Surveys Fun!!!!!!!!!! Promotion Posters in stores

18 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Travel Booklet Localised 20 pages Reference booklet Maps Health Environment Cost savings Recruitment packs Staff/ visitors Launch event Prize draw/ raffle tickets Managers/ Customer services desk Distribution – support and assistance Useful Websites and Contacts

19 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Post Publicity Local Media Vipre, The Glades, CSC, LEPT, TfL iMove London, Bromley Bike Company, London Cycle Campaign, Debenhams.

20 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 TMA/BTCTEP The Future TfL Transport Management Association (TMA) funding route – 3 years Bromley Town Centre Travel and Environmental Partnership - partners £50k match funding for 3 years – not staff time or resources – 50/50 private/public Aims: Set up a partnership of public and private sector which is ultimately self funding and self financing Help achieve Bromleys target of a 10% reduction in car use in and around the Town Centre Work with developers and all other stakeholders to achieve consensus on the need to develop and implement Travel Demand Management (TDM) measures to reduce pressure on the road network as a result of the planned development (AAP) Contribute to the vibrant and thriving Bromley Town Centre and maintain and enhance its competitive economic and business community and achieve funding Raise Bromley Councils profile in community leadership

21 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Measures 2008/09

22 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Measures 2008/09

23 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Summary Tips Travel Plan document – evidence base Support and commitment from businesses Range of communication tools Lack of structure – not sitting at desks all day Understanding the message and threat – Long term There is a genuine threat to business and it will affect the bottom line if people cant get to our centre by sustainable means Steering group – platform Marketing and media – instrumental Travel booklet – awareness Branding – ownership Community based – localised Website – dissemination Launch event – profile Pilot studies – models Awards – recognition Dont get hung up on Modal Shift! Long process – Patience!!!!!!

24 Capital Shopping Centres and Vipre UK Ltd ECOMM 2008 Thank you Any Questions Welcomed Natalie Owen Principal Consultant Vipre UK Ltd +44 (0) (0) Steve Beverley Sustainable Travel Manager Capital Shopping Centres +44 (0) (0)


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