1. Assistance to Fire Departments Revenue Generation: Expansion & Diversification Interpretations Advisor Group Laura Anne Miller, Executive Director

2. New Paradigm in Giving Passing on VALUES through valuables Passing on VALUES through valuables Not “check book charity” Not “check book charity” Social Investment Social Investment Gets the donor what he/she wants Gets the donor what he/she wants Transforms the transaction into a relationship Transforms the transaction into a relationship Fire Service history – built by the community – let them continue Fire Service history – built by the community – let them continue

3. Are you Peddling or Promoting? PROMOTION: Personal Personal Face-to-Face Face-to-Face Fundraiser as a trusted advisor Fundraiser as a trusted advisor Ambassadors Ambassadors Networking Networking PEDDLING: PEDDLING: Focuses on a product not related to the mission Focuses on a product not related to the mission Does not connect with donor Does not connect with donor It’s a transaction, not a relationship It’s a transaction, not a relationship Low productivity for $$ received Low productivity for $$ received Donors are looking for a long-term relationship with meaning! Respond to that desire and you will get their long-term support.

4. Phase I – Define Projects & Programs Identify “must haves” Identify “must haves” Define future enhancements Define future enhancements Build the compelling case for support: Build the compelling case for support: –Clarify the benefits to the community –Focus on current strengths & values –Identify gaps and deficiencies  Risk to life and property  Impact if plan is implemented

5. Phase II – Partners & Resources Federal Grants & Programs Federal Grants & Programs –FEMA – AFG, SAFER, FP&S –USDA –US Treasury & Etc. Corporate Foundations Corporate Foundations Community Foundation Community Foundation Private Foundations Private Foundations Small Businesses – owners have problems you can solve Small Businesses – owners have problems you can solve Insurance, disaster recovery professionals Insurance, disaster recovery professionals Attorneys, CPAs, Financial Consultants Attorneys, CPAs, Financial Consultants Chamber of Commerce Chamber of Commerce

6. The 12-month Plan Grant writing Grant writing General Public Relations General Public Relations –12-month editorial calendar –General media – stories about the firefighters and the department –Email + other social media Philanthropy Plus Philanthropy Plus –Network Fundraising –coaching/materials

7. Individuals – Year 1 Focus on small businesses Focus on small businesses –Chamber of Commerce relationships –Rotary, Lions, Kiwanis –Church Groups –Senior Groups/Assisted Living –Farm Bureau FP&S desk calendar and other semi-permanent products to help public – direct fundraising FP&S desk calendar and other semi-permanent products to help public – direct fundraising Workshops with philanthropic purpose Workshops with philanthropic purpose Transform the transaction into a relationship Transform the transaction into a relationship

8. Individuals – Year 2 Work with local estate attorneys and financial professionals Work with local estate attorneys and financial professionals –Cultivate as referral sources for legacy gifts –Host professional CEU credits workshops Cultivate community foundation Cultivate community foundation –Referral source for the FD –FD a referral source for the Community Foundation

9. Fundraising Methods – Getting you to the MOST effective Media/Advertising Media/Advertising “Door-to-Door” “Door-to-Door” Special Events (are you stuck here?) Special Events (are you stuck here?) Impersonal telephone/telemarketing Impersonal telephone/telemarketing Telethon/Radiothon/Webathon Telethon/Radiothon/Webathon Impersonal letter/direct mail/internet Impersonal letter/direct mail/internet Telephone solicitation – warmer prospects Telephone solicitation – warmer prospects Personalized letter/direct mail/internet Personalized letter/direct mail/internet Personal letter/personal telephone call Personal letter/personal telephone call Face-to-face (transition to long-term) Face-to-face (transition to long-term) Annual funding vehicles from least effective to most effective.

10. Interpretations Advisor Group We partner with you to... Create & Communicate the compelling case for support Create & Communicate the compelling case for support 4 Grant Requests 4 Grant Requests PhilanthropyPlus ™ program PhilanthropyPlus ™ program –12-month project for fundraising –Network Fundraising & Partnership Plan $1450/year – paid in advance $1450/year – paid in advance 100% ROI guarantee *** 100% ROI guarantee *** *** what is this? Contact us to learn more – firefunding@hotmail.com

11. Interpretations Advisor Group Laura Anne Miller Carroll, Ohio, USA 614.915.4324 firefunding@hotmail.com Firedeptfunding.wordpress.com