1. Group E: Balmaceda, Henry Montez, Monea Parra, Jorge Tjia, Claire

2.  1986 Founder and CEO Michael Dell  Mission Statement: “To be the most successful computer company in the world at delivering the best customer experience in markets we serve ”  Sells: personal computers, servers, network switches, software, HDTV’s, cameras, etc.  Merged with Alienware(2006) and Perot Systems (2009)

3.  # 1 in servicing healthcare industry #2 in education  Active in acquires of businesses in the information tech industry  2011 nine new Solution Centers opened  3 Key Integrations Form

4.  Impacting industry standards  2011 4 th Quarter revenue

5.  Dell’s relatively weak research, development and engineering (R&D) capabilities  Dell’s lower margin compared to their peers  Decline in the PC market  Intense competition between competitors such as HP, IBM, Sony, and others

6.  Dell’s relatively weak research, development and engineering (R&D)  Dell has a lower margin compared to their peers  Decline in the PC market  Keep track in consumer  Shift in consumer trend  Intense competition

7. The Management Team Presidents Enterprise Solutions Chief Comm. Officer Global Oper. & End User Computing Solutions Dell Services Software Vice Presidents Chief Financial Officer Corporate Strategy Human Resources Chief Marketing Officer General Counsel Management Around the World Management in India is still focused in selling personal computers. Management changed in 2010 to have a better team in becoming India’s #1 sold computer. Management in Australia/New Zealand was focused on expanding their IT services. A new management team of 3 top managers was establish to expand their small business solutions.

8. “So what’s the plan ?” Dell says they want to “maintain strong internal development capabilities…partner, rather than compete, with top industry technology suppliers and original development manufacturers…” What We Say Dell Wants to improve the value added to their products Dell has to look at their Value Chain Dell wants to do more Joint Ventures/Acquisitions (Vertical Integration Backwards, Buy Suppliers) What People Say Dell needs to start selling through suppliers (2007) Dell doesn’t have a competitive advantage: no cost leadership, no differentiation (2010) Dell has a lack of focus. Attempted tablet market (Streak) (2010) What Really Happened Dell computers can now be bought through retailers. Recently advertised new laptop, XPS 13 Expanded from a computer producer to IT system provider

9. The Structure Keeping to a traditional company structure, Dell is structured under a Functional Structure where they have functional areas instead of production areas or regional areas. This type of structure works because even though Dell is a worldwide company, the product and service is very similar with very little variation. Michael Dell Brad Johnson Jeffrey Clarke* Stephen Felice Stephen Schuckenbro ck John Swainson Brian Gladden David Johnson Steve Price Karen Quintos Lawrence Tu Nnamdi Orakwue CEO Executive Assistant Presidents Vice Presidents Enterprise Solutions Chief Comm. Officer Global Oper. & End User Computing Solutions* Dell Services Software Chief Financial Officer Corporate Strategy Human Resources Chief Marketing Officer General Counsel

10.  PC (The XPS14z )  Increasing their R&D department  storage systems, security, services and networking  Shortage in Hard Drives  IT Department

11.  Embracing change  Expanding their portfolio  Expanding their R&D department  Marketing their product in other countries