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Published byRoberta Hensley Modified over 8 years ago
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Please give me resources for a trade show intelligence program 圖資三 B96106002 江如意 圖資三 B96106025 詹念琪 圖資三 B96106029 歐怡安
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What’s the problem
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Intelligence
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Intelligence “ The best way to put distance between you and the crowd is Bill Gates 《 Business at the Speed of Thought 》 “How you gather, manage and use information will determine whether you to do an outstanding job with information……. ” win and lose.”
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Selling the Intelligence Process Knowledge management Peripheral vision →many different terms The key is that you are really “selling the intelligence process”.
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Intelligence EthicalSystematic ManagementPlanningCollectionAnalysisCommunication
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Intelligence can help?
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Why is the capability so important? The Global intelligence Alliance(GIA) : Forces of globalization Comprehensive system
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Peripheral Vision is greater
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lacked sufficient capacity to detect, interpret,act on signals 2/3 had been surprised (Important, weak, ambiguous)
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Early Warning System
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What can we do? To avoid “surprise”
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Proven Value 2006 foundation study Intelligence systems led to: New or increased revenue New product or services Cost savings/avoidance Time savings Profit increases Financial goals met
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Key Intelligence Topics(KITs) Company profiles Competitive benchmarking Early warning alerts Market or industry trends Customer or supplier profile Technology assessment Economic/political analysis Executive profiles
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Intelligence Trade Show
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Trade Show 同性質的公司組織 推銷新產品或服務 增加銷售量 重大決策發表 聚集大量資訊
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What makes it so good? Exchange & Collect information Validation information -everyone is there -verify the rumor was straightforward & quick Support KITs
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The Power of Multiples How many days is the average show? 3 days
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The Power of Multiples How many questions? 3 questions
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How many people staff the average booth? the average booth? The Power of Multiples 3 people
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How many times ? The Power of Multiples
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3 3 × 3 ×× 3
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What the teams can accomplish for companies ? Found venture partners Identified new markets Created new product and service opportunities Obtained new market insights Pursued sales opportunities Identified threats Obtained intelligence needed to make key decisions
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Before going to a trade show Be organized More people, more information Pre-event planning Training
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Careful ongoing planning AssessmentManagement Communication Intelligence Gathering
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One day of a trade show intelligence program 9:00-10:00Walk about to ID plan reasonableness 10:00-11:00Development of new collection forms, plans, modification 11:00Meeting with core team – new plans 11:00-17:00Collection : show, sessions, meetings 17:00-19:00Collation of days collection 19:00-21:00Analyst meeting 21:00-22:00Report prep, prepare next day plan 22:00-23:00Report distribution
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Recap Intelligence is important they need it and others are doing it Trade shows are a target rich environment for information Properly organized a lot of information & valuable intelligence Small is good!!
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Q & A
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