1. 圖資三 江如意 詹念琪 歐怡安

2. Introduction Wargame Concepts Selected Wargame Tools

3. Introduction Wargame Concepts Selected Wargame Tools Jay Kurtz

4. KappaWest 總裁 Jay Kurtz Having a basic understand of the Business Wargame Do you need a Business Wargame?

5. Introduction Wargame Concepts Selected War game Tools What is a Business Wargame? Wargame structure Wargame Purposes “Green Path” v.s. “Red Path” Is a Business Wargame appropriate?

6. What is a Business Wargame?

10. Team in a Business Wargame

14. Business Wargame Purposes

15. “Green Path” V.S. “Red Path”

16. Now Existing products Existing services Capabilities & limitations Culture Relationships Systems Technology People & skill sets

17. “Green Path” v.s. “Red Path” Now Existing products Existing services Capabilities & limitations Culture Relationships Systems Technology People & skill sets Future Reality Markets Channels Customers Goals Competition Shareholder expectations

18. “Green Path” v.s. “Red Path” Now Existing products Existing services Capabilities & limitations Culture Relationships Systems Technology People & skill sets Future Reality Markets Channels Customers Goals Competition Shareholder expectations Red Path

19. “Green Path” v.s. “Red Path” Now Existing products Existing services Capabilities & limitations Culture Relationships Systems Technology People & skill sets Future Reality Markets Channels Customers Goals Competition Shareholder expectations Red Path Green Path

20. Business Wargame Purposes

22. External Situation Internal Situation Is a Business Wargame appropriate?

23. External Situation Internal Situation Is a Business Wargame appropriate? The market is shifting. New competitors are entering the market. A significant competitor is shifting it’s strategy.

24. External Situation Internal Situation We are over confident. We have a poor consensus. We’re doing “red path” planning. Is a Business Wargame appropriate? The market is shifting. New competitors are entering the market. A significant competitor is shifting it’s strategy.

25. Introduction Wargame Concepts Selected Wargame Tools Where tools fit in Wargame process “Big Picture” Mapping

26. Where tools fit in wargame process

32. The “Big Picture”

33. Mapping

41. Keep investing in B 、 D 、 H 、 J Selling A & C to Competitor Green and let them fight it out Not invest much in E

42. Question?