1. Distinctive Photography “Zoom! Flash! Cheese!”
Dustin Hayes
Eleventh Grade
Age: 16

2. Business Profile Description: Type of Business: Legal Structure:
Distinctive Photography’s main objective is to capture the essence of life in an everlasting photo that is comparable to the quality of a professional photograph but at an inexpensive price.
Type of Business:
Manufacturing/Retail
I will satisfy the consumers’ needs by taking professional quality photographs at inexpensive prices. I will meet with the consumer at their desired destination to take the photograph and then add the photograph to other optional memorabilia.
Legal Structure:
Sole Proprietorship
I chose a Sole Proprietorship because I have years of experience with photography and the necessary equipment to produce the photographs. 1

3. Opportunity Opportunity Qualifications
Capture the essence of life in an everlasting photo
Store the photos on CD’s for up to 10 years in the event that the consumer loses or wants more of a particular photograph.
Create memorabilia (CD’s, Key chains, T-Shirts, Greeting Cards, etc.)
Qualifications
Skilled in professional photography
Experienced
Friendly, people-oriented person
Business Classes 2

4. Consumer Profile By Location School/Community of Mullins By Population
Age:13-19
Middle-Class Families
By Personality
Special Events, Festivals, Athletic Games, School Related Activities.
Working Class w/ Limited Income
By Behavior
Sears, JcPenney, CVS, Walgreens, WalMart
By Income
$12-23k
Photo of a consumer 3

5. Competition Competitive Advantage
Competitor
Price
Quantity
Greatest Strength
Greatest Weakness
WalMart
$ .28
1 photo
Speed
You take the photo
Walgreens
CVS
$ .29
Competitive Advantage
• Photo back-up, Photograph Options, Edit Photos, I take the picture whereas my competition just prints them off. 4

6. Marketing Mix Price: Place: Product: Promotion:
Economy of my Consumers, Cost of Materials
Place:
Home
Product:
Reasonably Priced, Comparable to Professional Pictures
Promotion:
Reasonably Prices, Comparable to Professional Pictures, Will Travel to Desired Destination 5

7. Marketing Plan $150 Awareness Mullins. 250 flyers, Commercials $50
Phase
Method
Description
Cost
Awareness
Flyers, Radio/Television broadcasts
Mullins.
250 flyers, Commercials
$50
Purchase
Sample Products
I plan to give away sample products to target consumers
$150
Retention
Coupons, Sales
Give coupons at the end of a customer’s purchase to keep them coming back 6

8. Economics of 1 Unit Definition of One Unit Package D
Selling Price per Unit $
COGS Per Unit $
Variable Costs Per Unit
(outgoing shipping, packaging, commissions) $
Total Cost of Sales $
Gross Profit Per Unit $ 7

9. Business Schedule for a Typical Week
Time Management Plan
Business Schedule for a Typical Week
Entrepreneurship
Hours
School Hours (7 hr/day) 35
Work Hours (ex.part time job) 25
Free-Time Hours (willing to devote) 15 10

10. Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend $0
utilities
salaries of employees
advertising
$25
insurance
interest
rent
depreciation
other
Total Monthly Fixed Costs $ 11

11. Sales Assumptions Full capacity
What are the assumptions that inform your projections?
1,000
Full capacity
60 hours (15/week)
Seasonality
The busiest time is around April and May because of prom and graduation.
2 months 12

12. Monthly Sales Projections
Units Sold
January 3
February 2
March 1
April 7
May 6
June 4
July
August
September
October
November 5
December
(Double click on chart to add information)
Monthly Break-Even Units
Monthly Fixed Costs/Gross Profit Per Unit 1
Total =43 13

13. Projected Yearly Income Statement
Selling Price Per Unit
$ 27.95
# of Units Sold 43
Total Sales $
Total COGS $
Other Variable Costs
$ 0
Total Variable Costs
Gross Profit $
USAIIRDO
$25.00
Other Costs/Unforeseen $0
Total Fixed Costs
Profit before Taxes
$994.10
Less Estimated
$248.53
Net Profit
$745.57 14

14. Entrepreneurial hours needed for start-up
Start-up Investment
Entrepreneurial hours needed for start-up
Wage I pay myself
Total start-up
time investment 15
$0.00
$ 0.00
Item
Where I will buy this?
Cost of Item
Ink
Office Depot
$ 25.00
Photo Paper (8.5 x 11)
Sam’s Club
$ 30.00
Photo Paper (4 x 6)
$ 20.00
CASH RESERVE covering 3 months of fixed costs
$225.00
Estimated TOTAL START-UP INVESTMENT
$300.00 15

15. Return On Investment 248.52% $2.49 Return on Investment (ROI)
Yearly Net Profit ÷ Start-up Investment X 100
248.52%
For every $1 dollar invested,
my business earned :
$2.49
Investment
Return
Savings
1.2 % CD
4.0 %
Stock Market
N/A
Entrepreneur % 16

16. Social Responsibility Plan
Help to keep life-long memories with the financially unstable population
Community
Donate items to Nursing Home for weekly “odd and end” sale
Use digital cameras instead of disposable cameras; recyclable materials (CD/CD cases, paper, Ink Cartridges) 17

17. Business & Educational Goals
- Complete Entrepreneurship Class
Expand Business
Buy a Professional Quality Camera, Buy Lighting and Backdrops, Buy Props
Educational
- 4-year College
- Attend Medical University 18

18. Thank you for your consideration of Distinctive Photography
Distinctive Photography’s main objective is to capture the essence of life in an everlasting photo that is comparable to the quality of a professional photograph but at an inexpensive price.
Thank you for your consideration of Distinctive Photography 19