1. Ice Cap Marketing Plan

2. Marketing Concept Serving Ice Cap faster - Production change Making Ice Cap affordable - Price Cut

3. Tim Horton’s is known for its low prices and easy access. Line up is too long because their production speed is slow.

4. Market Research Do you regard Ice Cap as a seasonal product or an annual product? Would you consider $3+ for an Ice Cap to be reasonable or expensive? How frequently do you purchase Ice Cap? What about after cutting the price? If Ice Cap reduce the price, will you think quality is gonna to reduce as well?

6. Manufacturing Process AfterBefore

9. Production Change Reduce in Customer Waiting Time

10. Price Cutting BeforeAfter Large Medium Small 3.09 2.49 1.89 2.49 1.99 1.79 * Prices did not including PST/GST.

11. Price Cutting BeforeAfter

12. Price Cutting Increase in Volume *Based on market research.

13. Price Cutting Increase in Profit 35.85% *Based on market research.

14. Quality Control Keep in mind - “Always Fresh” - Prepared quantity base on volume - Strictly tested before sell

15. Try It! You tell us the difference.

16. Customer Education Provide more value than before - save your time. Same quality, but cheaper - save your wallet. Through: TV, Radio, Internet and In-Store Commercials.

18. Financial Report Opening new stores in the next 3 years: 300 new stores in the US 600 new stores in Canada News Released on March 7th.

19. Financial Report 333.6 373.3 429 509 563.6 638.2 Shown are Q3 reports, data for 2010 are based on calculation.

20. Overall Summary