2.  NPEC is the new essential in finding the perfect career fit.  NPEC promises to help students, employers, and career professionals make connections with educational and employment opportunities.

3.  Local classifieds/JobFinder › Bulky and must be purchased. › Low student audience. › Can be hard to find the right fit.  Monster.com › Too broad of a database. › Listings can be unreliable.

4.  NPEC is professional, strong, and innovative.  It reaches many audiences.  Our new logo shows these qualities.

6.  “Find your fit.” › The word “fit” is very important  It indicates a sense of belonging, invoking the phrase “fitting in”  It also is a phrase commonly used by job seekers, human resource managers, and career counselors, who are all looking for the right career fit.

7.  We will be introducing NPEC to potential clients through eye-catching and sometimes unconventional means of advertising. › For students: Guerilla Tactics and Social Networking Sites › For employers: Special deals, VIP access, unique direct mailing. › For career professionals: Contests, unique direct mailing.

8.  Guerilla Tactics › Clever messages in unexpected places with an “in-your-face” style tactic.  Messages left around your school’s campus in various places.  Post-it notes  Clings  Paper airplanes  Social Networking Sites › Facebook, MySpace, and Blogs (All FREE!)

9.  Paper for Paper Airplanes and Post-It Notes › Can be bought in bulk from most office supply stores for less than $5.00 for 500 sheets  Window Clings › 100 sheets for $84.60  Affordable Printing › School print labs can create professional products for a fraction of stores.

10.  Special deals › If an employer recruits another employer, the recruiter will receive a discount in price on their table.  VIP access › The employer can pay more to join the career fair, but get more in return.  E-mail Newsletter › Latest NPEC news › Collect e-mail addresses from career fair

11.  Unique direct mailing › Small Boxes containing all the necessary information › Excite people about opening their mail  Chamber of Commerce › A partnership with the Chambers of Commerce › They have a vast database of employers and similar goals as NPEC.

12.  Special Deals › The offer of special deals for referrals is cost- free and will increase revenue by increasing the number of tables at your career fair.  VIP Access › Special access for higher paying employers can increase revenue and cause employers to feel more connected to NPEC  More travelled spots at the fair, product in career fair gift bag, etc.

13.  Unique Direct Mailing › Favor Boxes are $.39 per box › Flyers for inside can vary due to printer and type of paper.  We suggest using printers at school to save money.  E-mail Newsletter › Low cost

14.  Chamber of Commerce › $250 each month to include flyer in a Chamber of Commerce packet that goes out to all businesses that are Chamber members.

15.  Contests › Schools with the most students attending job fairs receive a prize.  Lunch for the office, t-shirts, etc.  Each year the office wins in a row, the prize gets better.  Unique direct mailing › Small Boxes containing all the necessary information › Pique interest immediately

16.  E-mail Newsletter › Including updates on NPEC, new features of the site, and special events  Media Connection › Sponsored by King’s, but reaches local media professionals as well as King’s campus. › Similar newsletters from the other schools would be equally as effective.

17.  Contests › Main cost of contests is the cost of the prizes, which can be adjusted according to budget.  Unique Direct Mailing › Favor Boxes are $.39 each › Flyers for inside can vary due to printer and type of paper.  We suggest using printers at school to save money.

18.  Utilize School Resources › School medias  Radio and TV stations  Newspapers and Newsletters  Alumni and local based › School Printshops  More cost-effective than non-affiliated printers

19.  NPEC is an organization unlike any other. It needs advertising as unique as it is.  Our marketing plan will take NPEC to the next level and make it an essential part of the job search process.