1. Aaron Sunny Emma

2. History 1950 Quincy, MA. 1955 Franchise Today - The world’s largest coffee and baked goods chain

3. Selling 2.5 million donuts every day 30 cups is made in a second 2.7 million customers per day 8,800 stores in 31 countries 6,400 stores located in the USA Global system-wide sales - $5.5 billion(2008) Introduction

4. Fun-facts US, 10 Billion donuts = $2 Billion dollars Canada, the donut capital of the world 3,200 donut stores nationwide Highest per capita consumption of donuts

5. Dunkin’ Donuts worldwide Mojito and Banana Daiquiri Donuts, Spain Kimchi Croquette, Korea Donut Ball Sticks, Thailand Lychee Orange, Lychee Blackcurra nt, Indonesia Pork Floss Donuts, China

6. Dunkin’ Donuts in China 2008 Shanghai and Guangdong province Customers between 13 and 25 years old.

7. Competitors Starbucks Mister Donut

8. Starbucks 1971 Seattle, Washington 17,000 stores in 49 countries over 400 stores in China Advantage: Deep coffee culture Elegant environment Humanistic services

9. Mister Donut 1956, North America 2000, Shanghai Teenagers and little kids Pon De Lion

10. BEAR of China Demographics——Highly adequately The largest population in the world 22% of total population is from 14-29 years old Urbanization rate relatively low 325 million middle class

11. BEAR of China Government——Adequate 《 People's Republic Schedule of Specific Commitments on Trade in Services 》 《 Law of the PRC Foreign Enterprises 》 Exchange control Physical Infrastructure——Highly Adequate Fairly satisfying condition for DD’s logistic

12. BEAR of China Economics——Highly Adequate The world’s second largest economy GDP growth rate of 9.10% Per capita is not high of $6,600 Culture——Less than adequate Eating Habits Preference to Chinese foods

13. The most developed country in the Asia 3 rd largest economy by GDP 3 rd purchasing power 10 th largest population Tokyo area is metropolitan area A1 Country Risk Ratings Only one Asian member of G8 12 out of 181 ease of doing business ranking The state of Japan

14. Attractive emerging market : BRIC 9 th population 12 th economy by GDP Huge natural resources 7 th purchasing power Middle class is increasing B Country Risk Rating Russian Federation

15. Japan Graying society Strong artisanship Failure experience Challenges Russia Red tape (120 out of 181) Urbanized infrastructure Excessive competition Weak brand culture

16. Short term Recommendations Various advertisements -logo and banners -Internet social network -dramas and movies -gift like happy meal Store decoration -uniform, interior design Further expansion into inland cities -big cities and tourism areas Localization -attract Chinese customers

17. Long-term Recommendations Establish Dunkin’ Donuts Center -open two courses for employees and customers -to educate for employees ; professional course -to establish familiar relationship for customers Make donuts a part of daily life Expanse all over China

18. Conclusion Promising Market in China Potential Industry Competitive Surrounding from Local and Foreign Brands Leading Exotic Brand in Future