1. Presented by Roger Pierce NewcomerStartup.com 1

2.  Control & freedom  No job security anymore  Pursue your passion  Earn money  Change the world ◦ 2.7 Million self-employed in Canada 2

3.  Focus!  Organize your thoughts and actions  Raise financing  Guide your team  Proactive not reactive  Determine costs 3

4. 1. Clear 2. Well-researched 3. Short (10 pages) 4. Comprehensive 5. Proofed by experts 6. Written by you 7. Updated every 2 years 4

5. Cover Page Business name, contact information Executive Summary Highlights of the plan (1 page) Business Profile Your business objectives Growth expectations and strategy Ownership and Management Ownership Management and advisors Professional advisors (lawyer, accountant) Business Environment Analysis History Industry overview Industry position Marketing Plan Target market Competitors Competitive advantages Sales and marketing plan 5

6. Operations Location Equipment/Technology Suppliers Cost centres Human resources Sales Customer Service/Support Financial Statements Balance Sheet Income Statement Cash Flow Forecast Financing needs (Startup Budget) Banking arrangements Personal Financial Statement Net worth Employment history Appendix Research reports Floor plans & diagrams 6

7. Creating your plan: Research Think Decide Enter 7

8.  Passion  Ambitions in life  Work preferences  Personal priorities  Your skills 8

9.  Personal goals  Financial goals  What will your business achieve?  Who will it serve? 9

10.  Research your idea ◦ Customers  Surveys  Interviews  Focus Group ◦ Competition  Industry research  Trends 10

11.  What you will sell  What does it do  Benefits  Suppliers  Price  Costs 11

12.  Where will your business operate  Who will run it ◦ Hiring employees  Processes to make a product or deliver a service 12

13.  Calculate Startup Budget ◦ Capital costs + ◦ Operating costs (x 6 months)  Revenue & expenses for financial statements 13 Capital CostOperating Costs EquipmentHeat RenovationsTelephone InventoryWages BuildingAdvertising

14.  Savings  Friends & family  Banks  Investors  Gov’t Programs  Customers & suppliers 14

15. 1. Professional advisors (banker, lawyer, accountant, coach) 2. Peer advisors (entrepreneurs, mentors, colleagues) 3. Paid help (employees, suppliers, freelancers) 15

16.  When will you open for business  Planned promotions  First customers  Schedules  Testing your systems 16

17.  Underestimate revenue  Overestimate expenses  Ask several experts to proof it  Spell check  Run “what if?” scenarios  Leave it, return, edit 17

18.  Canadabusiness.ca  Bizpal.ca  CFA.ca  Entrepreneur.com  Enterprisetoronto.com  NewcomerStartup.com 18

19. Newcomerstartup.com/downloads 19