1. EMPLOYERS GUIDE UTA INTERNSHIP PROGRAM: MARKETING

2. WHY SHOULD I CARE? By participating in this program, you benefit in several ways: - Building closer ties with the UTA Marketing department - Retaining the services of a bright, eager UTA Marketing student for a semester - Conducting “pre-hiring” evaluation - Providing UTA Marketing feedback about the skills and tools that graduating students need to have

3. HOW DO I START? Identify a meaningful set of Marketing duties that you want a UTA Intern work on for a semester Specify whether you are interested in an undergraduate or graduate student Note: Graduate students (MBA’s) will have more tools, but are also more scarce Develop a description of the duties, any pertinent scheduling information (start/stop dates, hours, etc.), and approximate wage information Email the job description to Jeffrey P. Wallman, PhD, Marketing Department internship coordinator

4. WHAT HAPPENS NEXT? Internships are both negotiated by the student and employer as well as competitive. When an internship position comes in to the Marketing Department coordinator, we’ll acknowledge receipt of the availability and possibly ask a few clarifying questions if necessary After we have our questions answered, we’ll notify the Marketing students that a new internship position is available Students are encouraged to contact the employer directly, as they would in an interview situation (you may want to schedule a block of time for student contacts) You pick the one that you want, and the student begins the UTA registration process for a semester internship

5. CAVEATS Students, just like employers, have choices in this world The position, for whatever reason, may not be a good fit or interesting for students to pursue, so you may not get many (or any) inquiries from students The students also have choices of positions to pursue, so they may think your position is interesting, but a competing firm has a similar position at a higher rate Students are learning their trade, and this internship is an opportunity for them to learn practical skills to complement their classroom knowledge. As such, they may have great knowledge in one or more areas, but not so much in other areas Students generally benefit most when they have a coach/mentor for a supervisor, rather than being cast adrift with a job description and little feedback Students are still attending classes during the semester of their internship, so they are not available M-F 8-5 – internships tend to be part time positions

6. GUIDELINES FOR INTERNSHIPS: Paid – The Labor Department has specific guidelines and tests about unpaid internships, and we discourage companies from submitting unpaid internship proposals – even if your company qualifies, it is really hard to get a student to work for free Part Time – In order to qualify for course credit, students need to work a minimum of 240 hours in a 16 week period (roughly 15 hours a week for a full semester); if it is a summer semester which only lasts 8 weeks, they would work double the weekly total or about 30 hours per week to get to the 240 hour requirement Limited to a Semester – Companies are welcome to keep the intern for a longer period, but the student registers for a 3 semester hour credit for their internship, and can not repeat this credit; after the internship is over, it is up to the company and the student to negotiate any work beyond that period

7. WHAT ELSE DOES UTA MARKETING DO? When we get an internship opportunity, we let our Marketing students know about it But sometimes, the position may have characteristics that would make it appealing to students outside the Marketing department If so, we send a copy of the internship opportunity to UTA Career Services, which works with all UTA students to help them secure part-time and full-time positions during and following their time at UTA The UTA Career Services group maintains the HireAMaverick database, listing both employer positions and student interests; it allows students to look at a lot of opportunities and widens the net that we cast for good matches BUT – students outside the UTA Marketing department will either be funneled into their department’s internship programs, if available, or approach employers as normal part-time or full-time employees, not UTA Marketing interns

8. UTA MARKETING CONTACT The coordinator for UTA Marketing’s undergraduate (BBA) and graduate (MBA) internship programs is: Jeffrey P. Wallmanemail: jwallman@uta.edu Clinical Assistant Professorphone: 817-272-6274, 405-802-4218 (preferred) Marketing Department, BB 225 The University of Texas at Arlington 701 S. West St. Box 19469 Arlington, TX 76019 http://www2.uta.edu/Marketing