1. the internet revolution act 2

2. Introduction to DataWind
Part 1:
Introduction to DataWind

3. Will enable internet access for the masses of the world
DataWind:
Manufactures, Markets, and Sells UbiSlate (Aakash) tablets, PocketSurfer handhelds & UbiSurfer netbooks on a powerful Web Delivery Platform
18 Patents issued covering 240 claims
Unique patents enable FREE wireless internet access
World’s lowest cost computing devices
Will enable internet access for the masses of the world

4. Team DataWind – 150 Strong:
Category
Address
Location
Team
UK:
8 Chase Rd., Unit 1, London NW10 QD
London, UK 18
Canada:
555 Rene Levesque West,
Montreal, QC H2Z 1B1
Montreal, CA 62
India:
195 Ajit Nagar Sultanwind Rd
Amritsar, Punjab
Amritsar, IN 23
Other:
26 York St., London 8
7895 Tranmere Drive, Mississauga, ON
Toronto, CA 13
Hechtseestr. 16
83022 Rosenheim
Munich, DE 3
252 Lakshydeep Plaza, 303 2nd Floor, Sant Nagar
East of Kailash, New Delhi
New Delhi, IN 7
16/F,CITIC City Plaza,Shennan Road Central,Shenzhen
Shenzhen, China 5
Staff: Mumbai, Bangalore, Kolkata, Chennai
Misc/IN 11

5. Leadership Team: Board: President & CEO: Suneet Singh Tuli Management:
Andrew Beeson (Co-Chairman)
Lord Bearsted
L.S. Tuli
Management:
Chairman & CTO: Raja Tuli
CEO: Suneet S. Tuli
CFO: Stephen Clarke
COO India Ops: Kuljeet Singh
COO Americas: Timmy Monico
VP UK Operations: Alia Khan
VP Int’l Sales: Derek Kopke
Chief Engineer: Marian Iordan
President & CEO: Suneet Singh Tuli
Our CEO & co-founder is Suneet S. Tuli who oversees business strategy with emphasis on distribution for various international markets. Prior to this Suneet set-up international distribution for Docuport. Before that, Suneet served as the COO for WideCom which markets wide-format office equipment employing over 200 people, with full responsibility for sales, marketing and operations.
Chairman, CTO & Visionary: Raja Singh Tuli
Our Chief Technology Officer and co-founder is Raja S. Tuli. Raja has conceptualized our products and developed the core technologies. Raja is considered an expert in the imaging industries, with 48 patents approved to date, and an additional 73 pending.

6. Strong R&D Team & Resources:
Software Developers
App Designers
Database Engineers
Systems Administrators
Embedded Software Developers
Visual Designers
Kernel Software Engineers
RF Design Engineers
Related Entity: Nanotech Engineers (Class 1000/100 cleanroom facilities): Thinfilm deposition (Sputtering, Evaporation, Plasma Assisted), Etching (Liquid, Plasma), Lithography
Java, Web Services Developers
C++ Developers
ASIC Designer
Server Architecture Developers
Mechanical Designers
Industrial Designers
Hardware Designers
Manufacturing Engineers

7. DataWind’s core technology:
Faster User Experience
INTERNET OR
CORPORATE INTRANET
Patented Technology Parallel Processing Environment
Lower Cost Device
Desktop-Like Web Experience
10x to 30x Reduction In Mobile-Network Data Consumption
Lower Data Costs
6x to 10x Lower Processing Power & Memory In Client Device
DataWind’s Breakthrough Internet-Delivery Platform
(18 patents issued & approved) reduces network load, and speeds delivery of content by factors of 10X to 30X.

8. Mobile Network Congestion & Costs
Business Week article highlighted the crippling effect of higher data- consuming devices on AT&T’s network in the US:
40 MB/hr
x hrs/mo
= MB/mo
At Rs.0.30/MB = Rs. 180/mo.

9. DataWind’s Breakthrough Web Delivery Platform
Datawind’s technology provides a richer, faster user experience while consuming much less data: 1.5MB/hr (vs. 40MB/hr)
Data cost of 1,000 web-pages:
Advertising revenue = Rs.24 CPM (cost per thousand impressions)
Result: FREE MOBILE INTERNET
Router:
Load
Balancing
Authentication Server:
Firewall Internal/External
Security
Database Server:
Back office: Client account
information, billing,
bookmarks & cookies
cache.
Modem Pool
(For
Circuit Switched) or
Internet
(For Packet
Based)
Existing & Future
Cellular/PCS Networks
INTERNET OR
CORPORATE INTRANET
Application
Servers:
Multiple
simultaneous
client sessions
Scalable Carrier-Class Architecture
20MB =
x Rs. 0.30
= Rs. 6
600MB

10. Revenue Model Ecosystem:
Sustainable ecosystem of Device, Access & Content;
Acquisition Tool:
Free/low-cost Internet
Opportunity:
Upsell
Hardware: Customer Acquisition Tool
Recurring Revenue Streams:
Internet Access Fees
‘Free Access’ creates opportunity for upsell
Advertising Revenues
Toolbar contextual, search & sponsored links
Content Revenues
App store, Ebook store & Music downloads

11. Part 2:
Not the $35 Tablet Story

12. The Story’s About: Fighting poverty with passion
Empowering through education:
The pre-requisite to drive development, reduce poverty, improve health, gender equality, peace, and stability.
Breaking the barriers of affordability and accessibility for
Devices
Networks
Content
Building sustainable ecosystems
Thriving businesses vs. Charity

13. Sustainable Ecosystems
Sustainability requires Demand Drivers
And, economically viable solutions to fulfill that demand
Viable solutions need to meet the “triple bottom line” of sustainability – economic, environmental and social

14. Demand Drivers: Motivated Parents
Youtube search: Indian Teacher Funny

15. Barriers: Affordability & Accessibility
Is affordability a barrier?
United States:
A computer costs less than 1 week of salary
Monthly internet access costs less than 1 day salary
India:
A computer costs more than 6 months of salary
Monthly internet access costs 2 week salary
Internet Users
India
100 million internet users (Once per month)
48 million real internet users (Every other day)
4% of the population uses internet – 96% doesnt
900 million mobile phone connections
Mobile Phone Users

16. Affordability Gap:
4 Billion
Person
Gap
What if a computing/internet-access device could be delivered ‘profitably’ for the cost of a mobile phone?

17. DataWind’s Device Affordability Solution:
Patented technology shifts burden of processing power & memory to backend servers, allowing richer experience despite lower-cost processors & memory
Vertical integration of manufacturing processes squeezes margins from modular components
Business model ecosystem shifts margin burden from hardware to recurring residuals
AAKASH TABLET: Designed, Developed & Manufactured by DataWind

18. Versions 2, 3, 4, 5: Coming fast & furious
6 month product life-cycle:
Network
Screen Size
Type
Processor
Battery
Aakash
WiFi 7”
Resistive
366 Mhz Arm 11
2100 mAh
UbiSlate7
WiFi + GPRS
700 Mhz Cortex A8
3200 mAh
UbiSlate7+
WiFi+ 3G
Capacitive
Dual Core Cortex A9
UbiSlate10
WiFi + 3G
10”
4000 mAh
Smartphone
GPRS
4.5”

19. Device Sustainability
Margins & market size motivate DataWind
Manufacturer & channel maintain margins:- better than mobile phones
Existing mobile phone channels provide broad distribution
Value motivates Consumer
Internet: Content, Communication & Commerce: The world’s fastest mobile internet device on the developing world’s congested 2G networks – and it’s a phone!
Ebook Reader: Offset device cost against cost of printing paper and distribution – and save trees!
Video Player: Compelling teaching tool – requires no learning curve!
Domestic production motivates Governments
Creates local employment
Generates tax revenue
Creates opportunities for local innovation

20. Is $35/$50/$60 affordable? Priced in the range of a mobile phone
6 billion have been able to afford them
Further justified against cost of book printing & distribution
In the US:
Average cost of books in grade school = $10,800 over a period of 12 yrs
In India:
Average no of books per child per grade = 14.3
Average customer price per book = INR
Average customer price of books per child per grade = INR
Printing/Distribution cost = 35.3% = 556 INR
Life of tablet in hands of child = 3 years
Total savings on printing & dist over life of tablet= 1668 INR = $33

21. Network Affordability & Accessibility Solution
The network already exists
6 billion mobile phone connections on 2G networks
DataWind’s breakthrough web delivery platform delivers a rich, desktop-like experience on existing networks
Lower data costs
Launch at Rs.98 / $2/mo.
The vision is to deliver basic mobile internet access for FREE

22. Network Access Sustainability
Zero capital investment motivates operators
2G Networks already exist
Minimal bandwidth consumption
Stepping stone for 3G and higher-value services
Increased revenues motivates operators
Potential for generating revenue without charging for access
Advertising based revenue models eliminate customer acquisition costs

23. Content affordability & accessibility
Open source platforms make content development easier
App-store concept allows accessibility
Advertising based business models drive content/application costs lower
DataWind’s efforts:
Student application contest:
Source of innovative ideas
Encourage entrepreneurial journey
NGO ‘idea’ contest with NASSCOM
Marry NGO ideas with app developers
Donate devices for field trials

24. Content Sustainability
Mass reach motivates developers & publishers
The next billion internet users are coming!
Revenue opportunities motivates developers & publishers
Proven advertising based monetization models allow broad deployment and significant revenue potential

25. What’s different this time
“Some critics have noted that this is not the first time such a device has been promised for India, recalling the hoopla that greeted earlier devices like the Simputer and the $100 laptop (OLPC) project. What is different this time around?”
Affordability
Connectivity
Profitable business model and ecosystem (not a charity)
Its inspired the consumer’s imagination
Flood gates have opened:

26. Analysts Disagree November 17, 2011: Industry Analyst:
“….tablets to be sold in a year would be in the range of 250,000 to 500,000 units. The low price is attractive only for students and the youth, who are aspiring to buy new products”

27. 20x Analyst Estimates of Indian Tablet market
The Flood Gates Have Opened:
November 17, 2011: DataWind Demand:
322,000 Individual Enduser Pre-bookings
3,000,000 Corporate/Institutional/Bulk - EOI
__________________________________
5,000,000 Units – 2012 DataWind Forecast for India
20x Analyst Estimates of Indian Tablet market
50% of Indian PC Market

28. Government’s Role: Make it part of the educational curriculum
Open-fair tendering process
Promote:
Domestic production
Content & connectivity
E-governance; mobile-health; financial-inclusion;
Promote citizen participatory platforms

29. World Bank’s Support:
For DataWind (& others): Provide guidance & support
We need your domain expertise in the international development space to achieve the deepest impact
For Governments:
Educate & inform governments around the world
Help reduce hurdles to sustainable ecosystem – allow openness & competition
Promote open, fair & transparent tendering processes – eliminate favoritism