1. Topic 17: Writing and Publishing the Report Manila 6 December 2013 Irene Kitsara, Project Officer Patent Information Section, Access to Information and Knowledge Division

2. I. Writing a Patent Landscape Report 2 Delivery Disseminati on Evaluation Planning

3. PLR x ≠ PLR y Depending on… Profile of the reader Scope of the report Particularity of WIPO PLR users All these factors make follow varie: Layout Content Language Analysis types Visualization tools 3

4. Who will read the report? The PLR Reader Profile Policy maker? Lawyer/Patent Attorney? Researcher? Economist? Market/Business analyst? Patent Information user/expert? IP manager? Patent Information User? 4

5. Matching readers’ profile to needs, purpose and output Purpose of the report? Decision at stake? Level of IP awareness/knowledge Trends overview vs. detailed technical information Access to the individual documents/search results required? Legal status/Legal information needed? Additional information to be included? (e.g. licensing, network analysis, market analysis) Visualizations depending on focus of interest (e.g. granted patents or all patent filings?) Results/Conclusions/Recommendations required? 5

6. Matching the reader needs to the structure of the report Components which can be included in the report: Background technical information Executive Summary Key findings Description of Methodology Analysis of the results Technology/Geographical focus Additional analysis (market/business/competitor/portfolio analysis) Conclusions Recommendations Annexes 6

7. Example of a WIPO PLR 7

8. WIPO PLR users particularity Not a single profile Readers come from various backgrounds: Policy makers Scientists/Researchers Managers Patent Information Users In order to address all needs: Language adapted Structure of the report (more general and more detailed information, background information etc)e Emphasis also on instructive role –search strategy description Different visualizations/analysis 8

9. 9 II. Publishing a Patent Landscape Report

10. Publication Options Hard copies PDF/Word Power Point Presentations (.PPT) Web-based reports 10

11. Pros and cons of each format Word and.PDF widely spread formats Word allows editing (advantageous for the graphs/images that can be copied and some of them even edited).PDF along with the.PPT format allow for the same visualization and printing format independent from various computer settings Web-based content is user-friendly, dynamic and interactive, but access to the Internet is required 11

12. PDF – widely spread PLR publication format 12

13. Patent Landscape Reports in.PPT Format 13 Hybrid Electric Vehicle PLR, Dolcera 2005

14. Web-based Patent Landscape Reports 14 www.boliven.com

15. Interactive Web-based PLR 15 http://blogs.cambia.org/landscape/

16. Interactive Web-based PLR 16

17. Interactive Web-based PLR (3) 17 Yellow dots: Publications Red dots: Clinical Trials Blue dots: Related patent families

18. Publishing on SCRIBD – WIPO Presence 18

19. WIPO PLR on Scribd 19

20. WIPO Patent Landscape Reports – hard copies, PDF format and Free WIPO Publications Hard copies and electronic format (PDF) 20

21. WIPO PLR – Web Presence 21 http://www.wipo.int/patentscope/en/programs/patent_landscapes/reports/

22. WIPO PLR – Web Presence 22

23. The report – PDF 23

24. WIPO PLR – additional data to the report 24.xls with search results dataset: can be sorted by various criteria hyperlinked to the full-text documents grouped by technologies/subtechnologies

25. WIPO PLR – additional interactive visualization tool 25

26. WIPO PLR – additional interactive visualization tool (2) 26 Interactive graphs – linked to search results and individual records

27. Interactive Web-based PLR (2) 27

28. Coming up next….Infographics 28

29. Thank you! Irene.Kitsara@wipo.int 29