2. Setting the Course Spine 10 x 25 Strategic Plan

3. 10 x 25 10% Reduction in U.S. Spine-Related Disability by 2025

4. Critical Factors BelieveInspireCollaborate Take Action

5. Objective #1 Measurably raise awareness of the spine-related disability public health crisis in the United States

6. Objective #1

7. National Awareness Campaign Objectives: Objectives: Put spine-related disability on the map, with the public, corporate America, and on Capitol Hill: Put spine-related disability on the map, with the public, corporate America, and on Capitol Hill: Bring awareness to the high cost of spine-related disability – from human suffering and loss of quality of life, to financial ramifications for families and society Bring awareness to the high cost of spine-related disability – from human suffering and loss of quality of life, to financial ramifications for families and society Begin to build coalitions and team of vested corporate underwriters and other donors Begin to build coalitions and team of vested corporate underwriters and other donors Generate support from Capitol Hill Generate support from Capitol Hill

8. National Awareness Campaign Tactics: Tactics: Public awareness TV, radio, print, out-of-home, and digital PSAs Public awareness TV, radio, print, out-of-home, and digital PSAs Strategic paid media advertising: Strategic paid media advertising: Consumers, and Consumers, and Corporate audiences in key vertical media Corporate audiences in key vertical media Earned media campaign (public relations) with editorial placements and interview opportunities Earned media campaign (public relations) with editorial placements and interview opportunities

9. Objective #2 Establish a formal coalition of medical and non-medical stakeholders to address the public health issue of spine-related disability

10. Objective #2

11. Objective #3 Launch formal strategy for achieving a 10% reduction in spine-related disability by 2025

12. Objective #3

13. Objective #4 Stimulate a national imperative to address spine-related disability

14. Objective #4

18. How To Get Involved Apply for a Position on the Spine 10 x 25 Coalition Task Force Apply for a Position on the Spine 10 x 25 Coalition Task Force Complete paper application Complete paper application OR OR Contact Michael Reed Contact Michael Reed Mreed@Spine.Foundation Mreed@Spine.Foundation 561-427-8008 561-427-8008 Apply to be on a NASF Committee Apply to be on a NASF Committee Education Education Research Research Advocacy Advocacy Volunteer Volunteer Spread The Word!! Spread The Word!!

19. How To Donate Text Michael Reed with a Pledge: Text Michael Reed with a Pledge: 561-427-8008 561-427-8008 Name Name Pledge amount Pledge amount Donate Online Donate Online www.Spine.Foundation www.Spine.Foundation www.Spine10x25.org www.Spine10x25.org Send a Check: Send a Check: North American Spine Foundation North American Spine Foundation PO Box 95013 PO Box 95013 Chicago, Illinois 60694 Chicago, Illinois 60694

20. Spine 10 x 25 Coalition

21. Open Discussion Onsite Attendees Please Use Your Microphones Virtual Attendees Please Send Questions or Comments Through the Chat Room of your GoToMeeting Webinar Platform