1. If At First You Dont Succeed… Presented by Susan Smith Manager, Library & Information Resources PNW SLA October 7,2006

2. Try…1999 Metadata standards written Governance put in place Metadata generator tool created Joint effort with Corporate Communications, IT and Library & Information Resources

3. You may have heard about it Doran, Kelly. Metadata for Corporate Intranets, Online 23(1),January 1999,

4. The Project Sank Like a Rock Key success factors were missing: Mandate Define the content youre going to manage Governance that is enforced Business processes to collect, manage and publish information Champions at the Senior Exec level Content Management Technologies

5. Try…2000 - 2005 New technologies to tame the chaos Plumtree portal launched FileNet document management system Web content management Verity/Autonomy new search engine

6. ROT still exists ROT still obscures the durable content that we want to make findable Governance doesnt have any teeth Records management retention standards arent tied to any content management systems

7. Try Again…2006 Library & Information Resources strategy has changed The culture of Weyerhaeuser is changing

8. Library & Information Resources Taken ownership of the search engine Leveraging this ownership to expand our influence L&IRs new strategic direction

9. L&IRs Strategic Direction To operate as a recognized expert in the process of acquiring, integrating, and managing both internally and externally generated information content to support key business processes and the people that perform them

10. L&IR Tactics Focus on value added products and services that solve the pain points of the businesses and our user segments Proactively participate in Information Management / Technology Decisions Integrate content management tools and supporting information management processes Use the most appropriate technologies for acquiring, integrating and managing content

11. Upgrade Our Skills Content management Taxonomy creation and management Information architecture Usability testing

12. Changing Weyerhaeuser World New VP of Corporate Affairs New Senior VP Technology New Discovery Manager in Legal Dept.

13. Technology Uncovers our Failings Leveraging of existing technologies Looking internally for experts Electronic Records Management E-mail reduction, management Intranet Redesign

14. The Door is Open Were spreading the word for content management Weve set a place at the table Governance is being written Compliance has become the business case Champions are stepping up Our activities are tied to a priority project

15. Lessons Learned Key drivers must be in place Management support All stakeholders represented Driven by a business need Committed resources available Timing is everything Build on the small successes Have a clear view of the future

24. Your Turn Id like to hear your comments about your current situation, learnings, key factors for success or any Aha moments youve had about content management. Thank you!