1. Chapter 6: The Web and E-Commerce Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 1

2. Learning objectives 1.Web strategy 2.Website information architectures 3.E-commerce 4.Website marketing 5.Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 2

3. Newspaper industry Users read news online for free Impact on print newspapers Internet disruption of business models Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 3

4. Web strategy (1:2) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 4 Inform or entertain audience Influence audience

5. Web strategy (2:2) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 5 Sell products or services Facilitate offline relationships

6. Naming website Uniform resource locator (URL) Domain name system (DNS) Hypertext transfer protocol (http://) File transfer protocol (ftp://) Top-level domain Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 6

7. Managing domain names Internet Corporation for Assigned Names and Numbers (ICANN) Legal disputes Cybersquatting and typosquatting Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 7

8. Website design Hierarchical architecture Multi-dimensional architecture Sequential architecture Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 8

9. User interface design Usability Accessibility Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 9

10. Software development strategies Web browser Hypertext markup language (HTML) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 10

11. Interactive websites Javascript AJAX Flash Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 11

12. Content management systems Content management Cascading style sheets (CSS) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 12

13. E-Commerce Online transactions Security Trust Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 13

14. Marketing the website (1:2) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 14 Search engine optimization Search terms and key words

15. Marketing the website (2:2) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 15 Page rank and relevance Search engine scams

16. Web advertising (1:2) Click-through rate (CTR) Target advertising Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 16

17. Web advertising (2:2) Search portals Online marketing challenges Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 17

18. Web 2.0 Crowdsourcing Expanding data Learning web Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 18

19. Summary 1.Web strategy 2.Website information architectures 3.E-commerce 4.Website marketing 5.Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 19

20. NTT DoCoMo case Mobile e-commerce Near-field communications Osaifu keitai Expansion Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 20

21. Pandora case Business model Recommendation engine Mobility Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 21

22. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 22