1. Chapter 6: The Web and E-Commerce Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 1

2. Learning objectives 1.Web strategy 2.Website information architectures 3.E-commerce 4.Website marketing 5.Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 2

3. Newspaper industry Users read news online for free Impact on print newspapers Internet disruption of business models Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 3

4. Inform or entertain audience Influence audience Sell products or services Facilitate offline relationships Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 4 Web strategy (1:2)

5. Inform or entertain audience Influence audience Sell products or services Facilitate offline relationships Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 5 Web strategy (1:2)

6. Uniform resource locator (URL) Domain name system (DNS) Hypertext transfer protocol (http://) File transfer protocol (ftp://) Top-level domain Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 6 Naming the website

7. Internet Corporation for Assigned Names and Numbers (ICANN) Legal disputes Cybersquatting and typosquatting Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 7 Managing domain names

8. Hierarchical architecture Multi-dimensional architecture Sequential architecture Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 8 Website design

9. User interface design Usability Accessibility Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 9

10. Web browser Hypertext markup language (HTML) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 10 Software development strategies

11. Javascript AJAX Flash Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 11 Interactive websites

12. Content management Cascading style sheets (CSS) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 12 Content management systems

13. Online transactions Security Trust Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 13 E-Commerce

14. Search engine optimization Search terms and key words Page rank and relevance Search engine scams Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 14 Marketing the website (1:2)

15. Search engine optimization Search terms and key words Page rank and relevance Search engine scams Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 15 Marketing the website (2:2)

16. Web advertising (1:2) Click-through rate (CTR) Target advertising Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 16

17. Search portals Online marketing challenges Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 17 Web advertising (2:2)

18. Web 2.0 Crowdsourcing Expanding data Learning web Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 18

19. Summary 1.Web strategy 2.Website information architectures 3.E-commerce 4.Website marketing 5.Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 19

20. Mobile e-commerce Near-field communications Osaifu keitai Expansion Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 20 NTT Docomo case

21. Business model Recommendation engine Mobility Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 21 Pandora case

22. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 22